Diversification is entering the new markets with new products and different from those in which the firm is currently engaged in. It is helpful to divide diversification into ‘related’ diversification and ‘unrelated’ diversification. Related diversification is when a business adds or expands its existing product markets. The company starts manufacturing a new product or through new market related to its business activity. For example, a phone company that adds or expands its wireless products or services by purchasing…

A Report on MARKET RESEARCH ABOUT SCOPE AND RELEVANCE OF UG. PRODUCT Submitted for partial fulfilment of award of P.G.D.B.M In MARKETING By Dhruv Verma Enrolment No: 1221000643 E-mail: vermadhruv05@gmail.com Under the Guidance of Mr. Devendra Mishra Marketing Manager (Lilac Education Services Pvt.Ltd.) Institute Management and Technology (IMT-CDL) My Internship in Lilac Education Services Pvt.Ltd. gave me a privilege to do Market Research in education industry…

more, better and different products or services. Hence, we can see marketing problem, which will be defined through problematic questions: * Why marketing research is important for the new product development? * How to apply marketing research to the new product development? * How companies find and develop new product ideas? * How companies manage the process of new product development in today’s environment? Problem Statement The general concept of research is essential because through…

international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth the effort. In this powerful essay, the author asserts that well-managed companies have moved from emphasis on customizing items to offering globally standardized products that are advanced, functional…

task I been asked to link the marketing research methods to the development of BT-Broadband, TV, phone, home & business marketing plans by applying the following analytical tools to the BT; • Marketing planning process model • Pestle • Swot • Smart objective BT is a British multinational telecommunications services company with head offices in London, England, United Kingdom. It has operations in around 170 countries. Marketing Research Marketing Research is the process of analysing and interpreting…

How might sports managers successfully market their organization and/or a new product? Introduction Although marketing is described to involve a variety of activities, such as production, pricing, sales and advertising, the focus of it is to satisfy the needs or desires of consumers without no doubt (Smith and Stewart, 2014). ‘The customer is the alpha and omega of marketing’ (Kahle and Close, 2011, p.2). In other words, the customer is the starting points and ending points of marketing. In turn…

How might sports managers successfully market their organization and/or a new product: NIKE Inc. 1. introduction: As the United States ranked 11th largest industry of sports industry, (Milano, 2011) described the "Gross Domestic Sports Products (GDSP)". A significant increase in the sports industry is made a comparison with the figure to 1987 data. In 1987, sports industry was 23rd largest industry with $50.2billion business activity (sandomir,1998; Pitts & Stotlar,1996). It should be considered…

Strategic Review and Question. The manufacturing strategy team are reviewing the production of three key products which are manufactured in a factory in Northern France. They are going to re-formulate the manufacturing strategy they use to produce these products. As they are now short of capacity and do not have the resources available for further investment, his will include a review of which products they will continue to manufacture themselves and which they will outsource to China, and also which…

Development of New Products and Services It involve bringing two separate elements into accord: customer satisfaction and technical feasibility. R&D Objectives: 1. The definition of the target market 2. The product’s concept 3. The benefits the product will deliver 4. How the product will be positioned in the market 5. The product’s features, attributes, design specifications and requirements Product Strategy Quality Function Deployment (QFD) Alternative managerial technique for product development…

Article on How to Assess Market Viability of New Products Surveyor of the Fittest [pic] BY HONGJUN (HJ) LI With the correct methodology, companies can effectively assess what market is viable and what market is not. Industry research shows that 75% of new-product launches fail in the marketplace (visit www.microsoft.com to read its sec- tion about new–product development performance). That number does not even include product concepts that never successfully enter the market. There are…