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PESTEL analysis

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There are many factors in macro-environment that will affect the decisions of managers in any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. Managers can analyses these factors through the PESTEL analysis. PESTEL Analysis is one of the tools that often used by managers to analyze the broad macro-environment of an organization. It provides a comprehensive list of influences on the possible success or failure of particular strategy. PESTEL Analysis includes political, economic, sociocultural, technological, environmental and legal.
(i) Political
The government has announced subsidy cuts for sugar, petrol, diesel and liquefied petroleum gas (LPG) as part …show more content…

People now are demanding for beverages that are low calories, sugar, carbohydrates and total fat. Therefore, F&N beverage has to adapt to the increasingly health-conscious consumers and refocus more marketing resources and efforts into ‘healthier’ products to meet the customers’ needs before it is too late.
Besides that, changing lifestyles also lead to different demands from the consumers. Therefore to cater for the needs of consumers, F&N beverage marketing came out with different kind of flavours of 100 PLUS which include ‘original’, ‘lemon lime’, ‘tangerine’ and ‘Aqtiv’ to satisfy the needs of the consumers.

(iv) Technological
Technological change creates opportunity for product improvements and new marketing techniques such as the internet and e-commerce. Technological factors that contribute to the improvement of company’s result are as follows:
•The effectiveness of the company’s advertising, marketing and promotional programs. The new technology such as internet and multimedia’s are used as a tool to provide advertisement to attract their customers. This technology is used to sell their products.
•Introduction of cans and plastic bottles have increased the sales for 100 PLUS as these are easier to carry around
•As the technology is getting more and more advanced, there has been introduction of new machines all the time which increases the productivity of the company tremendously
•Direct store-delivery (DSD) which allows

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