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Paramore - 'Now' Video Analysis

Decent Essays

-‘Paramore - Now’ video analysis.

By Georgia Challinor 12DPE

1. Are there any generic conventions? (eg stage performance in a metal video, dance rotine for a boyband, cutting to the beat) Are there any conventions from other genres?

This video is not very generic of the genre of rock music. In comparison to other Paramore videos there isn’t an element of stage performance in a studio or any instruments involved. In most of their old videos they have been in a concert style set-up studio or location miming along to a ballad with bright lights and colorful writing whilst minor storylines happen around them. Instead this video is set in a battlefield filled with dirty- clothed enemies, dust and rotten vegetation, making them the …show more content…

If you want it's intended meaning, director Daniel Cloud Campos wrote this message on his instagram below a photo of silhouettes in the smoke:
"Smoke of love. Toxic to those who have hate in their hearts."
Daniel Cloud Campos wanted it to represent love, but really, it could symbolise anything, as long as it’s positive.

4. How are the performers represented?

From the very opening shot, we are presented with two opposing forces: Paramore represented by singer Hayley alone and the Captain. This shows that she is powerful and strong. A grenade is thrown causing an explosion knocking her unconscious; she lies there not making an effort to move allowing people to get hurt around her. This shows that she is reckless and feisty going along with the lyrics “don’t try to take this from me, don’t try to take this from me”. Her band mate runs over to help her up; she grabs his arm but dashes off before she gets to her feet as another band member tackles riot police to the ground. This shows unity, which is key to the song as it was written about to past members leaving and how Paramore will continue on to produce music.

The enemy turns his attention on Hayley, who is still in a vulnerable state on the ground. She doesn't want to fight him. She just looks up at him in despondency. He sees how vulnerable she is, and seems to appreciate the way that she chooses not to fight back, slowly lowering his

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