Portfolio: Park Avenue Skin Care
Comprehensive Marketing Plan
By: Linda S. Hollands
Colorado State University Global Campus
Module 8: Critical Thinking
Instructor: Dr. Eva Ananiewicz
October 22, 2012
I. Overview
II. Situation and analysis a) History b) Background c) Culture d) Economy
III. Product a) Market Objectives – Understanding the various needs of the people b) Consumer Buying Habits c) Target Market – Women 18 years and up d) Pricing e) Advertising
IV. SWOT Analysis a) Strengths b) Weakness c) Opportunities d) Threats
V. Resource Requirements a) Finances b) Personnel c) Distribution
VI. Conclusion
Park Avenue Skin Care
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The government, as a socialist entity, has policies that publically fund health care, progressive taxes, outlaws capital punishment, tries to eliminate poverty, emphases on cultural diversity, and have legalized same-sex marriage.
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Product Canada seems to mimic the United States when it comes to skin care. However, the French side of Canada has always valued having beautiful skin and using skin care products to maintain their beauty. Like most of the world, Canadians wait until they see lines or wrinkles before they start worrying about revising the condition. Today people know that they live in their skin, the largest organ in the human body that protects them from the elements and holds all other components together. They also realize that they have to start protecting their skin earlier in life from overexposure to the sun through the use of products that protect and moisturize the skin to help maintain its health.
As consumers become more educated in the products they use and hold companies that produce them more accountable they are demanding products that are more natural. One example
Currently, Canada is economically heavily dependent on larger economic countries for research and development and new technologies. Canada also has always been dependent on the extraction of its primary products for export to other countries. "As far back as 1963 as much as sixty percent of the manufacturing industry was owned by firms whose head office lay outside the region or in foreign countries" (www.Statisticscanada/local/stateprov/ont.html. October 5, 2001).
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In today's world, there is a large amount of emphasis on physical beauty, youth, and how to stay younger for longer. Although many have condemned this as a particularly shallow approach to life, there is also an underlying concern for physical health, which is at the bottom of longevity and a concomitant better-looking physique. Indeed, the longer a person can maintain a healthy lifestyle and a focus on self-care, the longer he or she tends to maintain a relatively youthful or at least healthy demeanor. This has also become a growing concern as life expectancy has increased almost exponentially for human beings over the last century. For this reason, companies such as Dr. Perricone MD Skincare continue to do extensive research to determine ways in which the longevity and youth of the skin can be prolonged and even restored.
Canada is the largest North American continent by land area. It is also the second-largest country in the world in terms of land area. Canada is home to 35 million people. It borders the United States. Ottawa is the capital of Canada. It is also the fifth most populous city in Canada.
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Economies: Ontario is one of the biggest economies in Canada. Ontario has the biggest GDP and there’s is as much
The province substantial natural resources have long been the mainstay of its economy such as a aerospace. Information and communication technologies, biotechnologies, and the pharmaceutical industry play leading roles. All of these industries have helped quebec become an economically dominant province within canada, second only to ontario, in economic output.
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In the essay “What's Natural about Our Natural Products?”, Sarah Federman claims that although many people believe that the word natural on a food label means that a product is healthier than others, natural doesn't actually mean anything, because is an unregulated word. The author describes how marketers use the word “natural” to bait people in to buying a certain product thinking that is better than another “unnatural” product. She says that the word is most prevalent at the grocery store, and gives examples of different products with the word “natural” on their label. Federman explains the difference between the products that don't have “natural” on the label and the ones that do. She states that, often, the “natural” food products are more
The service industry in Canada account for more than 70% of their GDP. Manufacturing in Canada accounts for 13%, 6% construction and mining & gas is 4%. Agriculture, forestry, fishing and hunting account for 2% of their GDP. Calgary is the top performing metro economy in Canada whose GDP per capita rose 3.1% from 2013-2014 and their employment rose 2.7%. The GDP for Canada shrank 0.1% the first three months of the year; their GDP was .06% in the first
The above data shows product growth categories for skincare. It is important to note that many of Redwin’s competitors do have products in Men’s skin care and in self tanning which are 2 of the fastest growing skin care categories in Australia.
Both Canada's sizable population and close its proximity to the United States make it a prime spot for starting up and maintaining a business, while increasing the overall Canadian GDP. A wider market is available
Canada is Canada is the 2nd largest country in the world with population over 30 million. Canada’s two largest and most important industries are logging and oil. The eight dimensions of business culture in Canada and the differences with US. Things to consider for US business retailers who wants to expand to Canada. How the free trade agreement between US and Canada started and settled into NAFTA. The investor wanted to invest in Canada can get benefit from NAFTA provisions. Canada has bilateral trade agreements between, European Union and Asia. SWOT analysis of doing business in Canada
As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.