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Pathos-Driven Messages

Satisfactory Essays

Pathos driven messages appeal to a person’s emotions, and can often bring out emotions that can reside in them already. There are lots of ways to see them in our daily lives; on the Internet, the radio, or the television. An example of a heavily pathos driven message is UNICEF USA: Save a Child for Only 50 cents a Day. The UNICEF USA “save a child for only 50 cents a day” commercials appeal to sympathy and altruism, or the act of selflessness. I personally feel that the advertisement is not effective in persuading people to donate to their cause. At the start of the video, the speaker is introduced with a solo piano part, showing her face as she dramatically explains the premise of “50 cents a day to save a child”. The music progresses as the

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