Pathos For The Humane Society

While this commercial does not contain a significant amount of logos, it is loaded with pathos. Budweiser effective put the viewer’s emotions in a chokehold from the beginning when the puppy pops its head out from the pile of hay. This hold only grows firmer as the commercial progresses and there is lost puppy posters posted with a picture of the puppy and the horse standing in the barn nose to nose. Next, Budweiser throws the audience for an emotional rollercoaster when the puppy is seen trembling in a box near a trash bay in the city, and when an intimidating wolf approaches the puppy. However, like most effective advertisements, Budweiser leaves the viewer with a warm feeling in their hearts when the commercial is all said and done. This series of emotionally based events is a very successful persuasion ploy used by many different advertising companies internationally. People, American’s in particular, love a story that starts off happy, presents a sad trial in the middle, but then has a happy ending. These type of stories not only make the viewer more likely to buy the product, but also leave an imprint in the audience’s heads that continually reminds people of Budweiser and the American Dream. While the pathos in this commercial is extremely strong, the commercial has absolutely no authority without any ethos. While the commercial itself does not contain any obvious ethos,

In February 2015, Budweiser released a commercial named “Lost Dog.” Unlike many other commercials, “Lost Dog” tells a story of an incredible friendship between two different animals. This friendship successfully catches the audience’s attention and captures their hearts. The commercial effectively persuades the audience to purchase their beer through the use of pathos, logos, and ethos. Although Budweiser uses the fallacy of non-sequitur, the commercial still works in their favor to prove their point. Through the use of different rhetorical strategies, Budweiser’s commercial was able to triumphantly make their audience feel several emotions in just one minute.

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

Mid-January, around 7th period at the end of a relentless Thursday, a totalitarian teacher who gave a merciless group-assignment and a team composed of the entire class to turn in. All of us troops had to cooperate with one another in order to defeat this tyrant. We all planned to separate into three groups: the logos, the pathos and the ethos. All three squads had to make do with what little knowledge we had to compose an essay that will convince Dr. Hot-Head to drop our lowest grade. Although the logos group handled statistics, the pathos specialized in emotion and the ethos were gifted with credibility, the real problem was to have a chosen speaker to present the Charter and persuade the dictator. That’s where I come in.

In order to have my mom giving me more time to spend at my girlfriend’s house, I will use ethos and pathos but mostly ethos to persuade her. First, I would just ask her if can stay a little longer than usual at my girlfriend’s house and if she says no, I will begin to persuade her with ethos of how responsible I had been since I have going there and coming returning home on time which was at 8 o’clock p.m. Then, I will remind her that I had never disappoint her with any of his demands and if that doesn't work I will use a little of pathos to make her feel sad, and realizing that I have earned that extra time at my girlfriend’s house and to make her feel that way I would make her remember how was their relationships back then and I will compare

Considering this advertisement was placed by an pet adoption agency, their purpose is to ask for people to consider adopting their pet from a shelter, rather than purchasing the pet from a breeder. Typically organizations similar to the ASPCA advertise for adoption by evoking urgency and guilt in the audience using a slideshow of animals, each with a dismal look in their eyes, as if they are saying, “Please,

When commercials from the American Society for the Prevention of Cruelty to Animals (ASPCA) come on, there is a reason why it makes viewers cry. The commercial uses sad music and persuasive speech, or rhetoric, to convince people the animals are in danger.

The animal commercial elicits viewers’ pity and sympathy because abused animals are exhibited. Three legged dogs, blind cats, and caged animals are shown in the commercial to convince viewers about how much the animals have suffered. This emotional appeal would convince viewers to donate money in order to save the animals, since the money would be used to rescue more abused animals. Because the ad generates pity for the animals, it is effective in persuading the viewers to donate to the cause.

Advertisements today are everywhere. The average consumer is bombarded with some sort of ad at every blink of an eye. In the beginning, advertisements were only seen on the television or heard on the radio, but now advertising is leaking into the consumer’s phone, in virtually every application. Twitter, Instagram, Facebook, Youtube, the list goes on. Advertisements are made to grab the consumer’s attention swaying them to purchase whatever it might be the producer is try to sell.

This ad by The Human Society of the United States uses logos in the way of using logical reason. It also uses pathos appealing to our emotions. They add a puppy sitting down and looking at the audience with a very sad face as if it was being yelled at and hit by its so-called owner. The advertiser also uses words such as “victim” to make us feel sympathetic. The word “victim” is place in the middle of the ad and it has the largest font, most likely to grab the audience attention.

This method can either stir up positive or negative emotions in the reader, but either way its intent is to sell an idea, belief, a product, or to convince the reader to pick a side. This commercial uses pathos in a couple different ways. Humor is the most obvious way pathos is being used, it is the setting of the entire commercial. When Wayne, Max, and his friend on the phone, Kenny, are saying, “Whaaaaaat!”, it is meant to be silly and fun. It is even funny just watching them pour champagne on their smartphones.

Advertisements use many forms of persuasion to get people to buy their product. One of these is pathos, which appeals to the emotions of the audience and evokes their feelings. In the Honda commercial, one can see sheep in the pasture singing to “Somebody to Love” after the farmer drives off in his new Honda Ridgeline. This is very humorous, considering sheep do not speak, let alone belt out notes from Queen. Not only are there singing sheep, but there is a talking dog towards the end of the commercial which tells those who are watching about the Honda Ridgeline (“Honda Ridgeline Super Bowl Commercial” internet). This is similar to the Hyundai commercial, which is also very amusing. The audience can see two women driving through a neighborhood, where every person is Ryan Reynolds. This shows pathos, because it appeals to the viewers emotions by laughing at the comical commercial (“Ryanville- Hyundai Super Bowl” internet).

To start with, the music that is used is very upbeat. In particular, in the background the audience can clearly hear a guitar playing, and can feel the beats from the drum. This draws in the attention of the audience in how the music makes the experience of buying their first car a simple process to go through. The fact that buying a car is a serious process to go through, the music helps them through the process of buying their own car. Also, the lyrics of the song are very powerful. For example, the lyrics of the song say,“Hunt you down eat you alive, just like animals, animals, like animals-mals.” The target audience is engaged in the musics lyrics because this is a generation that are into weird and crazy types of music. The music that is used in the commercial attracts the audience because of how catchy the lyrics to the song are. Finally, the sound effects accents whats happening during the video. To illustrate, when the main characters are at the desk the audience can hear beeping sounds, and can hear sparks going on in the background of the commercial. This attracts the attention of the target audience in the fact this is a generation that is surrounded by technology, and uses it in everyday life. This is a generation that uses technology in order to buy items off of the internet. To Conclude, this commercial is very effective in catching the attention of young adults that are into weird and crazy

The visual elements that are use with in this commercial are the distance from camera to the animals, sad music, heartfelt pictures, and the orientation of the image and camera angle. The distance from the camera to the animals is very important because it makes the animal seem as if they are in reaching distance. The sad music lets the viewer understand the serious and heat felt situation, and allows them to empathize with the animals. The heartfelt pictures allows us as the audience to understand and relate to these animals—when you can relate to something it forces you to be more open minded. Lastly, the origination of the image and the camera angle are extremely effective in this ad. The camera is on an even view plain with all the animals and is trying to portray that they are equal to use and deserve the same amount of

The problem that I want my advertisement to solve is to increase the business coming into the Cherry Hill Animal Clinic. My target audience would be pet owners ranging in age from 18-70 and are in the surrounding area of the clinic. These cities would primarily be Westland, Livonia, Canton, Plymouth, Garden City and Wayne. I want the advertisement to make the clinic more visible. They have a good track record with the care they provide and now just need more exposure. The primary message I'm trying to deliver is that Cherry Hill Animal Clinic provides great care for your pet at affordable prices using up to date technology. Their pet will be given the best care possible by their staff which has many years of experience in pet care. Their staff