Patriot Brewery Case Study

In 1844, the Empire Brewery was founded by Jacob Best and his sons in Milwaukee, WI. In 1860, Jacob’s son Phillip took over and renamed the brewery the Phillip Best Company. Phillip’s daughter, Maria married a steamship captain, Frederick Pabst. Captain Pabst sold his shipping interest and bought a partnership stake in the brewery. In 1872, Captain Pabst became President of the company. In 1889, he renamed the business the Pabst Brewing Company.

Brand plays a key role in the beer-purchasing process, along with taste, price, special occasion,

the working experience of an average employee is around 7 months which clearly tells that company is aggressively hiring the sales people.

Boston Beer Company (BBC) has enjoyed much success with their craft beers with Samuel Adams as their main focus. Being the leader of this segment, overtopping five of their competitors combined (Exhibit 1), the company now must decide how to take advantage of the light beer market. Boston Lightship, their current light beer, had been a small contributor in BBC’s product line. Currently, it is facing dwindling sales with product volumes down from 12 000 cases per month to 3000 cases per month.

Estimates of fixed costs are reasonably straightforward and are given in the case (p.280), a total of $250,000 ($160,000+$90,000).

Mr. Larry Brownlow needs to decide whether or not to apply for the Coors distributorship in southern Delaware.

The following is an analysis of the case, Greaves Brewery: Bottle Replenishment. It details the growing beer operation of Greaves Brewery located in the Caribbean island of Trinidad. The purchasing manager for the company, Alex Benson, is uncertain about how many bottles to order from the company’s German glass supplier. His decision is complicated by the possibility of a new bottle design being introduced that would compromise his existing inventory of bottles. Additionally, he is faced with storage limitations and erratic sales, all of which are impacting his decision. He is also concerned about over ordering to avoid issues from an

Uptown Brewery is to be upheld by several state regulations. To qualify as a brewery, you must complete and submit to TTB (Tobacco Tax and Trade Bureau) the appropriate forms along with any other required documentation. TTB will then complete the screening and processing within two months of receipt of a completed Brewers Notice packet. If Uptown Brewery was to engage in business of importing alcoholic beverages overseas, they must apply to the Federal Alcohol Administration Act (FAA Act). According to Alcohol and Tobacco Tax and Trade Bureau, “To obtain an Importer’s Permit, the importer must file an "Application for Basic Permit under the Federal Alcohol Administration Act" on TTB F 5100.24 (PDF) with TTB’s National Revenue Center (NRC). The process may be done electronically, through Permits Online, or by submitting a paper copy of the form.” To obtain the

By implementing advertisements on television to create awareness and interest in the company, New Belgium Brewing (NBB) can craft their image as a first impression to a new market. Looking back and reflecting on the previous television ad that ran for a short time long ago, some things would have to change, but the music, the bike, the beer, must remain the same. Creating a television ad should be a major project that deserves careful attention to detail to exhibit the values of the company through fun and folly, sophistication, and long lasting endurance.

Several attempts have been made by Boston Beer Company to continue on a growth streak but not all attempts have been successful. The main goals for Boston Beer Company are to increase revenue and continue growing in the industry. Boston Beer Company has had trouble growing as barriers of entry are low and competition is high. Even though the market has seen a slight upturn, however Boston Beer’s founder Jim Koch elaborates on the company’s dissatisfaction, “We are disappointed with our depletion trends in 2016, which have remained weak so far in 2017. These trends are affected by the general softening of the craft-beer category and cider category and a more challenging retail environment with a lot of new options for our drinkers”. (https://www.fool.com/investing/2017/02/22/boston-beer-finds-growth-the-hard-way.aspx)

The Coors Brewing Company was founded back in 1873 by two German immigrants Adolph Coors and Jacob Schueler. The two combined invested $20,000, $18,000 of which came from Schueler and the other $2,000 from Coors. The location of the brewery was in the mining town of Golden, Colorado. This location was picked because Mr. Coors believed the key ingredient in beer was the water source. The river that flowed through this mining town was perfect for his beer. The two investors worked together for seven years until Coors bought out Schueler and became the sole owner of the brewery in 1880. When prohibition finally hit Colorado in the year 1916, Mr. Coors was forced to find other means of making money. The brewery was converted to produce malted milk which he would then sell to candy companies. Four years after Adolph Coors passing, in 1929, prohibition is ended and his son, Adolph Coors Jr., takes over the family business. The distribution range of the company quickly expands and by 1948, it stretches across 11 states. It would remain this way for almost 30 years before they start to expand to try and reach a nationwide audience. In 2005, now in its fourth generation of Coors family management, the Coors Brewing Company votes to merge with Molson Brewing Company in Canada to form the Molson Coors Brewing Company. Together they are the world’s seventh largest brewer. Two years later

By implementing RFID technology across all the Nutmeg enterprise product lines to sell our goods to the DoD and Wal-Mart. Which estimated at approximately 600 million dollars with in the first year of Full Implementation.

The following is an analysis of the case, Greaves Brewery: Bottle Replenishment. It details the growing beer operation of Greaves Brewery located in the Caribbean island of Trinidad. The purchasing manager for the company, Alex Benson, is uncertain about how many bottles to order from the company’s German glass supplier. His decision is complicated by the possibility of a new bottle design being introduced that would compromise his existing inventory of bottles. Additionally, he is faced with storage limitations and erratic sales, all of which are impacting his decision. He is also concerned about over ordering to avoid issues from an off year, impact from

1. What environmental issues does the new belgium brewing company work to address? How does NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?

Looking at the joint venture agreement the first thing that is apparent is that the investors see their ownership of the company decreased from 49% to 32% which means less control of the company. On top of that, pre-venture Investors’ opinion was more important due to their ownership stake, but now they are the third actors within SIL. Looking at exhibit 8, we see that the newly formed executive committee does not include the investors, therefore it seems clear that from an operational standpoint, the investors did not get a great deal. Also, now SUN investors got exposed to western beer markets; however, the possible political turmoil in Eastern Europe at the time was worrisome. Basically, the investor’s controlling stake went down by 17%, and their compensation was obviously Interbrew’s skills and resources, but also the added risk coming from the Omsk and Chernigiv breweries in Ukraine which add risk considering the Geopolitical tensions happening in that region.