Personal Ad Analysis

AT&T’s “Close to Home” commercial effectively develops pathos through consumers using children. The company uses sentimental moments to give the audience a warm feeling inside and stir up their emotions. The commercial shows the children and how they are affected by a simple texting and driving accident. The child can be killed or left without their families. AT&T states, “No text is worth it.” Aaker, the professor of Marketing Strategy at the University of California, states “Wells, Leavitt, and McConville (1971) include adjectives from their study such as gentle (also in Aaker and Bruzzone's warmth factor), tender, soothing, serene, and lovely in the factor they term ‘sensuousness.’ Schlinger (1979) found an ‘empathy’ factor associated with commercials involving affectionate couples, warm relationships, mother-child interactions, attractive products, vacation settings, or appealing characters such as Pillsbury's ‘soft and cuddly’ doughboy.” Children make the advertisements relatable and cause the audience to feel empathetic. Children bring out general emotions and help persuade consumers to buy their products.

There a drunken wine glasses that are being stacked in a row while the car is moving. After the 4th glass is stacked the car makes a turn and crashes with an incoming vehicle. I believe this ad was mildly effective. We had wine glasses and a car crash, so it does present the point of drunk driving, but besides that there is not much of a shock factor or silly humor to it.

Overall, this commercial might give fathers ideas on what car is the right one for their child. Logos, ethos and pathos can be found in this Super Bowl commercial. Logos and ethos were used to mislead parents to buy the car in the future or in the present.Pathos was used transform feelings to the audience. Also, it would be controversial to say to buy this car because it might not be useful if parents are not able to track down their sons or daughters with a one mile radius or people have to have access through a Smart

By displaying the innocence of the boy, it might help families who watch the commercial relate to their own children. Secondly, we see the mother in the commercial who appears slightly irritated with her son since he’s been trying all day. This character choice might help other parents relate to a situation where they’ve gotten annoyed when their child gets too involved with pretending to do something. Finally, we see the father at the end of the commercial who wants to assist his son when pretending to be Darth Vader. By showing a father who helps his son believe he was successful with using the force, it demonstrates a loving and caring relationship. This might make fathers who watch the commercial want to go out and buy the car to be that loving and caring dad.

Suddenly at random though not at random, because we all know ads target certain demographics at key times and in key places across multiple platforms, there it is, the most hilarious, most irreverently shocking ad for a mens razors you’ve ever seen. Try as may, you just can’t bring yourself to skip it. That’s Dollar Shave Club for you. The next thing you know you’re in the office and you must tell someone about what you’ve just seen. I think on a personal level this is indeed the most groundbreaking ad campaign I’ve ever come across. I have never experienced an advertisement with this kind of influence, apart from Apple’s iPhone 7 dual camera ads that had the power to incite so much word of mouth communication about the

The target audience for this commercial is car owners. If you are too young to own a car, an insurance agency advertising car insurance will not interest you. A person who does not own a car might get a kick out of the humor in the commercial but will not bother thinking about the commercial much further.

The Subaru brand is widely known in the world. In the commercial, it shows the Subaru emblem, and the brand adds credibility to the commercial because it is a brand that is respectable. In the Hyundai commercial, the brand also is widely known in the world. Thus, adding credibility, and also Kevin Hart, who is a celebrity, is in the commercial which is another way that adds credibility to the commercial. Kevin Harts purpose for being in the commercial makes it first off hilarious, but also to get the viewers to say to themselves if Kevin Hart is endorsing that car, then it must be good. Both of the commercials have ethos because of their own brands, also with the addition of celebrities that were in their

The commercial begins with a young boy riding his bicycle down the street. Seeming to be disappointed, he proceeds to name things he ‘won't’ ever be able to accomplish; learning to ride his bike, catching cooties, traveling the world with his dog, and getting married. Standing in front of what viewers assume is his home, the

As the young man, Busch, is traveling from town to town the audience can see hard working, laboring men all around him. Just having these background characters make the commercial easier to relate to.

This shows that millions of people use Geico, which enhances their service reliability and their trustworthiness. Overall, this ad used all the rhetorical appeals to make the audience want to get their car insurance. I do feel like the ad could have used more logos by stating how much they can help save on average. All in all, this ad was very effective. If I had a car, I would get Geico car insurance.

This Kia commerical is persuading the audience to buy the Kia Niro. Kia does a fantastic job of persuasion. Kia uses a public figure, humor, a catchy phrase, and rhetorical appeals to get their main point across. Kia wants the audience to go away from the commercial knowing that the Niro is the most fuel efficient crossover. First, using Melissa McCarthy, a well-known actress, is brilliant on Kia’s behalf. Commercial companies rarely use movie stars in T.V. commercials; they normally use actors who work for the commercial industry. Using a big time actress, not only catches people's attention but makes the ad more memorable. Second, the ad is very humorous. The numerous Melissa

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

This commercial uses pathos as it’s main tool by being cool, cute, and funny. The parents in this music video act extremely

As the official automotive sponsor of the National Football League, Hyundai obtains a significant advertising presence during Super Bowl 50 according to Los Angeles Times. A newly released commercial, titled “First Date with Kevin Heart,” markets the Hyundai’s humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date using the Blue Link car finder feature of the new Hyundai Genesis vehicle. The commercial won the USA Today’s annual poll of favorite Super Bowl spots and has remained popular to the present day with 15 million views on YouTube. The television advertisement for the Hyundai Genesis 5.0 Ultimate model effectively reaches a direct audience through the use of dynamic imagery, celebrity endorsements, emotional appeals, and facts and statistics; however, the use of celebrity endorsements ultimately fails in encouraging viewers to purchase the product, and the factual

I agree with you that this ad did a terrible job of advertising. There is so many other slogans they could have used when trying to sell this camera. Do you think it would be the same reaction if the slogan you have between "Shoot your boyfriend" or is just because that the slogan was used with a female? I think that were trying to use something short and catchy that people will remember I don't think their intention was to promoted the assassination of the guy's girlfriend.