A Rhetorical Analysis Of Nationwide Super Bowl Commercials

In “No More’s Official Super Bowl Ad”, No More reveals the audio of a woman calling 911 ordering a pizza for delivery. The 911 operator addresses the woman questioning if she is aware she called an emergency line. The woman answers questions from the operator by disguising her responses with a pizza order while the background noise comprises of a television and a male voice accompanying her in the room. While the audio plays, visuals of the interior of a home flash upon the screen. A hole in the wall, a picture frame on the ground, specifically of a woman and a man, and an untidy bedroom all show signs of a previous violent struggle in the home. At the end of the video a message appears which states, “When it’s hard to talk, it’s up to us to listen…” associated with a website. In their powerful and informative public service announcement, “No More’s Official Super Bowl Ad” proves to be a campaign opposing domestic violence and sexual assault in which No More thoroughly establishes the need to stop domestic and sexual abuse by using pathos to evoke multiple distinct tones, ethos to demonstrate concern to the audience, and as well, using ethos to provide credibility.

LeBron James starred in Intel’s commercial about a car that drives itself. Throughout the commercial LeBron James talks about being fearless and it all led up to him being in a car that drove itself and how he had to be fearless to get in the car. The main points of the commercial are how people are fearless in different ways and how Intel’s new car that drives itself is a way for people to become fearless. Intel uses pathos, ethos, and logos during its commercial to clearly convince people that the driverless car is safe.

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

In this Powerade commercial featuring Jimmy Graham. They use ethos to support Powerade by persuading the consumer that the star athlete uses it. Powerade is a sports drink that will help you perform better. They use Jimmy Graham to support it since he is such a good athlete. They do this to say that it helped get better so that you can get better by it to. They use pathos to show the hard life that Jimmy Graham had. They do this to show that anyone can do anything that is why their logo is “We're all Just A Kid From Somewhere.” So that if they use Jimmy Graham a star athlete with lots of fans that lots of people will want to buy this drink. The commercial starts off by showing where the commercial is located. It takes place in Goldsboro Community

Kaleigh, I agree completely with you and Aaron. The decrease in the price of aluminum and how to affects companies, our country, and other industries are all great examples of how this issue affects our economy. Not only is this article illustrating the issue of outsourcing to other countries but it is alCheryl,

A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

The overall success of the proposed commercial would be an increased booster seat utilization, in Texas, which can be evaluated by observing the sales of the both booster and car seats in addition to reevaluating both the mortality from car accidents among children and the prevalence of serious injury. Determining that there was an increase in sales of child safety seats is correlated with an increase of availability the equipment. In addition, the commercial should be implemented in a single county and be compared to another neighboring county with a similar demographic, in terms of population, cultures, and laws, to determine the immediate efficacy of the commercial. Upon determining that the commercial is effective, the range of the broadcast can be expanded to a wider range. This would help to reduce the confounding variables. Specifically, a survey can be conducted about parental attitudes after one year of continuous airing commercial.

The Super Bowl is often considered the biggest sporting event every year in America. There are those who watch for the spectacular display of talent and athleticism all packed into one 60-minute game. There are also those who watch this this annual event for one reason, not because particularly enjoy watching football, but because they wish to see the famously known, Super Bowl commercials. People wait all year to witness these promotions because they’re supposed to be the best of the best. Companies often pay extremely large sums of money to get a spot to play the best commercial they can come up with in an attempt to gain as much attention for their company as possible.

I think that for the most part the super bowl commercials presented are particularly persuasive and very often not even related to the product that are trying to sell. The techniques used during the commercials are linked to something that customers are appealed to. For instance, if a customer likes dogs, and the commercial is about a ketchup product, the advertisement will include a dog to attract the viewers’ attention.

A parent’s biggest concern for their child is making sure they are safe at all times. With this in mind many producers portray children as the central focus of their advertisement to appeal to the emotions of scared parents such as the print ad, “Think of Both Sides” and the commercial “On your Child’s Life.” In the print ad the creator portrays a couple driving down the road not paying attention putting not only their child that sits in the backseat in danger, but also someone else’s child that is crossing the road. The commercial uses a young boy to address parents on how they should check their smoke alarms regularly unless they want their child to be in danger of dying from a house fire. In the two advertisements the creators use children to portray the

The text reading, “The #1 cause of childhood deaths is preventable accidents” appears on the screen after they use emotional appeal to overwhelm viewers with sadness. Nationwide hopes that this quote causes enough fear to convince the audience that their insurance will keep their children alive. The commercial displays images of an open window on the second story of a house, chemicals from under the sink dispersed onto the kitchen floor, and a television that tumbled down, leaving shards of glass all over the room. A TV falling and killing your child may never cross your mind as a parents,even though, 42,000 people are injured every year. This ad tries to open the eyes of some parents and possibly saved lives of young

The Super bowl is one of the biggest games of the entire football season in the United States. This is where companies battle to gain a spot during the half time special and tend spend the most money when it comes to advertising. These ads can cost up to 5 million dollars and are usually highly creative, funny, created to catch the watchers attention with the hopes of going viral and selling their product. What the viewers do not understand is that these companies are selling much more than a product, they are selling a feeling and/or a lifestyle. Nationwide, the popular insurance company happened to be no different when creating their most polarizing and heart wrenching commercial. With the commercial most popularly known as “boy” their main goal was to start a conversation about preventable childhood deaths in America but, in reality they were selling fear and death in order to get parents to purchase insurance.

They were simply created to get people thinking and talking and that is just what people did. The ads were made to catch people’s attention. They were stark and in your face and said wake up Georgia, you have a problem so do something about it. With childhood obesity on the rise and health problems increasing, this is what Georgia needed to see. Some kids need tough love and so do some parents to realize they need to make a move and do what’s best for their children. We are to lead our children by example and do what is best for them so that they can move forward in the stages of life and take on the world. They are our future and continuation of life, so why would we let them harm their

I have completed my research regarding the advisement of our clients investing in super bowl commercials, and my results are conclusive. I took one main statistic into account by calculating the number of viewers per ad dollar spent and paired that with the overall price of the ad. I have also come up with a cheaper alternative investment for your consideration that will be aimed towards our middle market to small clients.