Data collection generally can provide and opportunity for abuse, misuse and identity theft in some cases (there have been several reported cases of major data breached from companies like Target and Apple). Privacy and security are one of the biggest issues, my client will be justifiably concerned not only about what my company will do with the data we will collect, but also how it will be protected from third parties. Transparency about the use and protection of consumers’ data will reinforce trust by my client for my company. There is also a need to give my clients and their employees full control over what part of their data can be collected and used for product enhancements. There is also the fact that my client may not fully grasp the …show more content…
The customers will be provided with the appropriate value in exchange for collected data, they will be educated about how it is collected, and allowed to have control over what information we can or cannot received. Our data collection practices and privacy policies will also be spelt out upfront, we expect that the tradeoffs will be transparent to the customer who stands to gain significantly when we use the information provided from the data collected to enhance their companies efficiency and effectiveness. Since customer data will continue to be a strong competive advantage for my company, gaining my clients confidence will be key. Transparency about the information we gather from our customer and their employees is critical. We must also give them full control over their data, and offer fair value in return to earn contineous access. We understand how much data is worth to our consumers, we offer commensurate value in return for it. We will make the exchange transparent to build trust and encourage data sharing. We will ensure we focus on safeguarding privacy, educating users, and giving them control. We will also voluntarily continuously identify and adopt the most stringent data privacy policies to protect our company against legal challenges and let our customer know how highly place we consider their data to us. 2. a. The ROI analysis was unreliable because the average ROI % was greater
* Get customer data from whatever sources are available, loading it onto our systems and analyzing it
data and risks will help a company to design strong policies, procedures and standards that will help to keep data secure.
The fourth amendment protects personal privacy and prohibits unreasonable searches unless probable cause or with a warrant present. Throughout the years it has decreased in the U.S. The surveillance in the book 1984 invades everyone's privacy and even their thoughts, there is no such thing as privacy in Oceania. Whereas in the U.S. they use surveillance to find people specifically but are able to at anyones information.
Data Innovations Office facilitates cross-sector analytical insight generation to drive competitive value and optimize the use of its resources and financial assets. Under the Chief Data Officer’s leadership this office provides analytical services to many other business units. An agency relationship exists between Data Innovations Office and all other business units who use its services. At the same time, this office employs services of third party business analytics service providers. At times, the third party companies may need a database to create solutions which pose a great value. They might not be able to generate these databases on their own due to sheer volume of data and lack of very expensive data processing environments. Although these companies are hired to provide services solely for the interest of the principal – in our case Citigroup- they might see a potential to profit from selling their findings to other corporations. The principal limits such behavior by establishing appropriate incentives for the agent through the Master Service Agreements and by incurring monitoring costs. A non-disclosure agreement is also signed by the agent to legally prevent them from releasing any of their findings.
Ever since day one, people have been developing and creating all sorts of new methods and machines to help better everyday life in one way or another. Who can forget the invention of the ever-wondrous telephone? And we can’t forget how innovative and life-changing computers have been. However, while all machines have their positive uses, there can also be many negatives depending on how one uses said machines, wiretapping in on phone conversations, using spyware to quietly survey every keystroke and click one makes, and many other methods of unwanted snooping have arisen. As a result, laws have been made to make sure these negative uses are not taken advantage of by anyone. But because of how often technology changes, how can it be
When it comes to data management the need to ensure that all laws that pertain to customer privacy are followed. There are many different laws whether they be federal, state or local laws to ensure that the data that is collected is protected. For example, H.R. 2092 the student digital privacy and parental rights act helps protect
However, the customers are the weaker side when they compete with the corporations. People have to spend so much time on privacy policies provided by the corporations, which most of the time do not match with the actual practice. Even more important is that the customers are not fully aware the action and the danger of data collection. Many people believe that the data collection would do no harm to them, and adversely it could become a mutual benefit as the corporations provide better service. However, it is not that simple. All of customers’ information is linked to people’s privacy. This collection could generate far-reaching effects, especially related to our lifestyles or sensitive medical histories. Samuel Greengard, the author of “Advertising Gets Personal”, writes about how data collection influences our lives. For example, the prospected employer may refuse to hire a person according to their medical record or personal lifestyle. It may lead to the exposition of all of the privacy (Greengard
“ Workers and other individuals who are working, have worked for an organization or applicants are entitled to protection by the data protection principles as data subjects” (FL Memo ltd, 2005) we must handle the data we receive from staff and applicants with great care as they have the right by law for their data to be kept safe and private.
Customer information is an essential that acts as the beginning of the whole revenue cycle and associates with the further sales process. Hence, preserving the security and privacy is significant for AIS.LLC. Frequent backing up the customer information involves the purpose of preventing loss either entirely or partially.
Now, in 2012 it is evident that his theory is true. In 2050, small business owners will make the above statement because like described about real estate in question one, the owner of the business may sell his database upon retirement. Along with real estate, data or information does not depreciate in value. There are some differences. Some databases have been collecting important data, related to customers, for years. This information could prove to be more valuable than real estate to a competitor in one’s respective industry. Information on customers is priceless. A detailed, in depth database is instrumental in finding out customer needs, habits and reactions to discomforts in the market and can contribute immensely to a small business owner’s success.
If there are certain laws that prohibit the distribution of this information well then they are not acting responsibly however if they have non discloser statements and an up to date privacy policy, customer’s information and details are safe – just like going to the doctor.
The fear of surviving in this ever demanding global economy and markets has led some firms and companies using analytics in an unethical way. One example is how IFA one of the largest sellers of life and health insurance in United States bought customer data from grocery chain from Shopsense supermarket in order to earn profits and have a competitive edge over its rivals. In response to this strategy adopted by IFA , George Jones, CEO of Borders Group commented that the data which is collected from Shopsense can be misleading as people shop for an entire family. It seems that he might not be consuming the food he has in his basket maybe it is for his kids, friends. He might be shopping for someone else. I think from customers
I feel that companies have a moral and ethical responsibility to ensure to protect our data from being compromised, but also to inform us who they're sharing this information with and how it will be used, in addition to making sure that it's not used for any other purpose.
When collecting data to sell, it would be important to get as much information about the person as possible so the company can know and understand who wants their product or who uses it. The billing information would be storied so the company could send out more advertisements or even different deals to the more loyal customers.. The race, demographic information, and the age would be kept in order to evaluate what kind of customer the company is reaching the most. This would be a great tool for the company to use so they know how to market their product or future products they may have available. I wouldn’t sell any of the information to another company. I don’t think the customer would appreciate their information being given out to people they haven’t authorized. I would however, give them the option to click a box that would allow other companies to send them advertisements if they wanted too. This would give the customer the feeling their information is private unless they wanted it to be given to someone else.
In order to develop database for each type of customer, Sara can collect internal and external data for all three types of customers from the inside and outside sources.