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Pest Analysis Of Lily's Kitchen

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PEST analysis exists as the macro-environmental factors that will impact the industry’s ability to provide the products offered to its underlying customers. Controlling factors, such as threats and opportunities is challenging, since they have an effect on the business, as well as outside it (Cork, 2016). A proper understanding of the macro environment of Lily’s Kitchen is vital since the managers are able to effectively forecast the market trends and greatly take the advantages of the underlying opportunities while minimizing threat through adjustment of its operating strategies (Cork, 2016). Therefore, the determination of the factors affecting the firm’s internal operational factors such as demand, supply levels and cost is essential. Hence, PEST analysis is a beneficial tool to understand the whole environmental trends in which the enterprise is operating (Cork, 2016). Based on PEST analysis that influences Lily’s Kitchen operations, political aspects involve government formulated policies, taxation, laws, tariffs, and trade restrictions. The economic components involve changes that occur in a wider business environment, such as economic growth, interest rates, inflation, exchange rates and disposable income amongst other factors (Cork, 2016). The Social-culture aspects involve age distribution, social welfare, demographic nature, and rate of population growth, lifestyle changes, and consumer buying habits. Lastly, the technological factors are associated with the

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