PESTEL Analysis of K-Mart

PEST Analysis of Target Corporation Case 1 Project Management MGMT6057 Contemporary Business Management Professor: Albert Knab Date: 9 October, 2014 Prepared By: Sumiah AlGarni Table of Contents 1. Introduction 2. PEST analysis of Target Corporation a. The Entrance of Target Corporation in Canadian Market b. Political Factors c. Economic Factors d. Social Factors e. Technological Factors 3. Conclusion 4. References Introduction The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

TASK 2 A PESTEL analysis is a tool used to analyse and monitor the external marketing and environmental factors that have an impact on a company. Results can be

Section II. External Environment The environment is like a double-edged sword, providing companies opportunities but threats as well. Therefore, in an increasingly hostile marketplace, a systematic and careful environmental analysis is supposed to be considered by companies (Johnson et al, 2011). The macro-environment of a company can be analysed by the framework of PESTEL, which includes six categories: political, economic, social, technological, environmental, and legal (Johnson et al, 2011, Appendix A ).

3.0 PESTLE analysis Macro environment is crucial to the development of a company. All the external factors can have huge positive or negative influences on Travis Perkins plc, therefore a better understanding of the environment of the company is of supreme significance (Peng & Nunes, 2007). Among all the analysis tools, PEST analysis is one of the most effective tools to analyze the external environment of a company (Riley, 2012). This part will demonstrate PESTLE analysis of Travis Perkins plc below. The result of PESTLE analysis can be demonstrated in the following table 1.

PESTEL Analysis PESTEL analysis is widely used to better understand the external environment of the company. The acronym PESTEL stands for political, economic, sociocultural, technological, environmental, and legal factors. PESTEL analysis helps managers better understand the threats and opportunities a company faces.

2. Analysing the macro- environment of Accor Hotels Macro environment comprises external forces that organisation cannot directly control, instead organisation need to manage their macro environment in a way that benefits them ("The Macro Environment & Pest Analysis", 2016). The PESTLE analysis is the most widely recognized approach for considering the external business environment (Gupta, 2013). PESTLE analysis stands for Political, Economic, Social, and Technological, Legal and environmental analysis and describe a framework of macro environmental factors utilized as a part of the environmental scanning component of strategic management. Generally, all the PESTLE factors might not important for all types of industry its depends up industry nature or size. This PESTLE analysis is based on Accor Hotels in Australia which is a famous and globally recognise hospitality brand.

With this in mind, the PESTEL model was developed to give researchers and practitioners a framework in which to consider the broader business environment. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Furthermore, a PESTEL analysis is a technique that evaluates the potential impact of political, economic, social, technological, environmental, legal factors on an organization. This set of factors represents a broad set of industry and environmental considerations that any organization should make when designing strategic goals

PESTEL is the acronym for political, economic, sociocultural, technological, ecological and legal, and theses are external forces at the macro legal divided into six segments. These forces embedded in the global environment can create both opportunities and threat, so managers must monitor them closely. Managers must be aware of changes, like new competitors entering their market, in order to stay competitive in the business environment/marketplace.

III. External Analysis of MGM Resorts International 1. Are any changes taking place in the macro-environment that might have a positive or negative impact on the industry in which your company is based? Apply the PESTEL framework to identify which factors may be the most important in your industry. What will be the effect on your industry?

This paper will discuss the macro environment of the Kroger Company. Using the PESTEL analysis political, economic condition, sociocultural forces, technological factors, environmental forces, legal and regulatory factors will determine which of the six components of PESTEL are most relevant at present. The five forces model will decide which of the five forces is giving the company its strongest competitive pressure. The VRIN test will determine the company’s sustainable competitive advantage by examining their tangible and intangible resources. Conducting a SWOT analysis will show the company’s strengths, weaknesses, opportunities and threats will determine how the company should move forward (Bethel University,2017).

Contents Contents - 1 - Table of Figures - 2 - Executive Summary - 3 - Company Overview - 4 - Strategic Decision Making Importance - 5 - External Analysis of Emaar - 5 - PESTEL Analysis - 5 - The Role and the intention of PESTEL Analysis - 6 - Porter’s five forces and the competitive position - 9 - Internal Analysis using VRIO Framework - 11 - SWOT Analysis & TOWS Matrix - 14 - Stakeholders Analysis & Mapping - 15 - Challenges and Recommendations - 17 - Bibliography - 19 - Table of Figures Figure 1.1 - Porter’s Five Forces Model - 11 - Figure 1.2 - VRIN Framework - 12 - Figure 1.3 - A Diagram for Inimitability - 12 - Executive Summary This Case study is intended to provide strategic analysis for Emaar properties and providing it with

PEST analysis is an imperative strategy tool used for a company, mainly to oversee and assists in project management. PEST analysis stands for the political, economic, social and technological factors of an organization. This tool is used as an aspect of an organization's competitive strategy to analyze and assess the critical external factors that may positively or negatively impact the organization (Kadlubek, 2016). When a PEST analysis is performed, the external factors are analyzed and monitor the external marketing environment. A company may consist of several external factors that can bolster or impede the development of an organization; therefore, it is beneficial and more productive to subdivide the external analysis into more feasible segments (Frederick, Agnes and John, 2011).

"PESTEL is an important tool used for market and environmental analysis and to support strategic decision-making" (Narayanan and Fahey, 1986). The purpose of this research is to present IKEA influences through PESTEL analysis.

General Environment External analysis of general environment will be done using PESTEL which refers to how the political, economic, social, technological, environmental and legal environment affects an organization. Below will be a diagram of PESTEL, followed by a brief explanation of each factor and their examples.

PESTEL analysis is to identify and analyze the strategy and business environment, it is stand for Political, Economic, Social, Technological, Legal, and Environmental factors. This model is to assessing the current environment and potential changes. If