PESTEL Analysis of K-Mart

A PESTEL analysis is a tool used to analyse and monitor the external marketing and environmental factors that have an impact on a company. Results can be

Technology is/and still playing a vital role in any business. The growth of online selling in the UK and the world has led to large increase in its online sales. The raising numbers of people, who own computers, smartphones and tablets; and having access to internet which has a high positive impact for their online sales. As there is an increase in demand of new technology, developments of new tablets, computers are rising in popularity and John Lewis sells a wide range of these. For John Lewis to keep up with the demands of their customers they had to move in-line with the recent development of new

Pestel analysis consists of environmental factors that lead to the understanding weaknesses and strengths of the organization in an attempt to influence the organization’s success. The macro-environmental factors are political, economic, social, technological, environment and legal.

Macro environment comprises external forces that organisation cannot directly control, instead organisation need to manage their macro environment in a way that benefits them ("The Macro Environment & Pest Analysis", 2016). The PESTLE analysis is the most widely recognized approach for considering the external business environment (Gupta, 2013). PESTLE analysis stands for Political, Economic, Social, and Technological, Legal and environmental analysis and describe a framework of macro environmental factors utilized as a part of the environmental scanning component of strategic management. Generally, all the PESTLE factors might not important for all types of industry its depends up industry nature or size. This PESTLE analysis is based on Accor Hotels in Australia which is a famous and globally recognise hospitality brand.

Macro environment is crucial to the development of a company. All the external factors can have huge positive or negative influences on Travis Perkins plc, therefore a better understanding of the environment of the company is of supreme significance (Peng & Nunes, 2007). Among all the analysis tools, PEST analysis is one of the most effective tools to analyze the external environment of a company (Riley, 2012). This part will demonstrate PESTLE analysis of Travis Perkins plc below. The result of PESTLE analysis can be demonstrated in the following table 1.

The PESTLE analysis can be used to assess the strategic relevance of the six principal components of the macro-environmental: political, economic, social, technological, environmental, and legal forces. It can be used as a tool by companies to better understand of the macro- environment they are operating in.

This paper will discuss the macro environment of the Kroger Company. Using the PESTEL analysis political, economic condition, sociocultural forces, technological factors, environmental forces, legal and regulatory factors will determine which of the six components of PESTEL are most relevant at present. The five forces model will decide which of the five forces is giving the company its strongest competitive pressure. The VRIN test will determine the company’s sustainable competitive advantage by examining their tangible and intangible resources. Conducting a SWOT analysis will show the company’s strengths, weaknesses, opportunities and threats will determine how the company should move forward (Bethel University,2017).

PEST analysis is an imperative strategy tool used for a company, mainly to oversee and assists in project management. PEST analysis stands for the political, economic, social and technological factors of an organization. This tool is used as an aspect of an organization's competitive strategy to analyze and assess the critical external factors that may positively or negatively impact the organization (Kadlubek, 2016). When a PEST analysis is performed, the external factors are analyzed and monitor the external marketing environment. A company may consist of several external factors that can bolster or impede the development of an organization; therefore, it is beneficial and more productive to subdivide the external analysis into more feasible segments (Frederick, Agnes and John, 2011).

Changing the way energy in buildings is monitored, controlled and consumed can bring down CO2 emissions and reduce costs (Faucheux & Nicolaï, 2011) .

In this report, it consists of Pestle Analysis and Porter’s Five Forces. Pestle Analysis will be conducted to determine on whether it is an attractive environment for HollisterCo to step into the Singapore’s Industry. Porter’s Five Forces is used to zoom into the clothing retail industry to find out whether or not is attractive enough to set up HollisterCo.

PESTEL analysis helps to infer whether a particular factor is helping the organization to achieve its goals or is affecting in its road to success.

With this in mind, the PESTEL model was developed to give researchers and practitioners a framework in which to consider the broader business environment. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Furthermore, a PESTEL analysis is a technique that evaluates the potential impact of political, economic, social, technological, environmental, legal factors on an organization. This set of factors represents a broad set of industry and environmental considerations that any organization should make when designing strategic goals

This Case study is intended to provide strategic analysis for Emaar properties and providing it with

External analysis of general environment will be done using PESTEL which refers to how the political, economic, social, technological, environmental and legal environment affects an organization. Below will be a diagram of PESTEL, followed by a brief explanation of each factor and their examples.

PESTEL analysis is to identify and analyze the strategy and business environment, it is stand for Political, Economic, Social, Technological, Legal, and Environmental factors. This model is to assessing the current environment and potential changes. If