PESTEL Analysis of K-Mart

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PESTEL Analysis Understanding the general environment of a certain business requires knowledge regarding the key factors and trends in broader society. PESTEL Analysis gives a business the ability to break down the general environment into six different categories: Political, Economic, Social, Technological, Environmental, and Legal. By analyzing and studying each area, a company can create a strategy that most benefits them. Sears and K-Mart are two retail businesses that can gain from understanding the general environment through PESTEL Analysis. They could use it bad. One way to take a step forward is by creating new innovative strategies and conducting a PESTEL analysis is a good place to start.
The first step of PESTEL is to try
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Technology is everywhere we look and its getting better and better. Technology has affected the way Sears and K-Mart strategized in the past. In an attempt to bridge digital and in-store shopping, Sears and K-Mart rolled out iPads and iPod touch devices to almost 450 stores around the country in October 2011.5 Kimberly Freely, spokeswoman for Sears, Chicago, explained the move: “We wanted to enhance the relationship between customers and associates and improve the overall shopping experience,” adding that, “it is part of our strategy to become more of an integrated retailer and combining the digital and retail formats within the company.” This goes to show the impact that technology is having on the retail market. Today Sears and K-Mart are still striving to incorporate advanced technology in order to improve.
Environmental and Legal factors are the last two pieces of PESTEL analysis. Sears and Kmart have aligned their environmental goals with that of the general public. Sears and Kmart realize promoting a clean environment can benefit both themselves and society as a whole. Many of the appliances Sears sells tout the label of being energy efficient. This reflects Sears and Kmarts efforts to educate customers about a variety of environmental issues, including carbon and energy management, waste reduction and recycling, and water and transportation management. On Sears Holdings Company’s webpage you can learn about all the steps it is taking to
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