Pizza Hut Case Study

The modern pizza we have come to love and devour with its delicate crust, tomatoes, cheese,

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The NRFC must find a way to position their product so that they can draw in current consumers that are loyal to frozen and take out pizza companies. This could be hard since “pizza kit” that is being presented is new to the market, so the success (or failure) of the concept has not been proven. However, the biggest issue may be the time-sensitivity of the launch. Kraft has already done market research for a similar refrigerated pizza and has plans to launch the product in 6 months. If the NRFC wants to achieve the first mover advantage that helped them be successful in the Contadina Pasta launch, they will have to get the product to the market quickly. Nevertheless, after reviewing the data I believe there is a strong market for a successful launch, but have some recommendations to ensure their

As you walk through the doors of Panera Bread, the lighting and décor calm you while the fresh smells of the bakery envelop you. Every detail has been carefully coordinated to ensure a high quality dining experience at a reasonable price. This sophisticated concept for Panera began when a cookie company and a fast casual restaurant, called Au Bon Pain, synergized their efforts and found a propitious niche between fast food and fine dining (Repetti & Vincelette, 2005). By 2003, the company was able to generate significant revenues through company-owned stores, through the sale of fresh dough to franchisees, and through royalties and fees paid by franchisees (Repetti & Vincelette, 2005). In an effort to ensure success of Panera’s strategic

Freshroll is a Vietnamese quick-serve restaurant located in downtown San Francisco, right outside of Metreon. Freshroll specializes in fresh rolls, bowls, sandwiches, and pho noodle soup. Freshrolls’ mission is to provide customers the ability to customize every aspect of their meal, while using only the finest ingredients and maintaining the integrity of authentic Vietnamese flavors. Nam Hoang, the founder and owner of this restaurant followed his passion to open a restaurant, where he can share family recipes to the world and show everyone that Vietnamese food can be healthy and delicious. He and his university friend, Chad Pini worked together to launch this restaurant, which first opened to the public in June 2012. Since its opening, the

of a crust-free pizza; we saw it as a significant marketing advantage." So a new product

In 1990 Nestlé Refrigerated Food Company, NRFC, subsidiary of Nestlé S.A, had to decide about the launch of a refrigerated pizza, under the name of Contadina pizza, continuing the build of the refrigerated food category it started few years ago with the launch of the Contadina pasta and sauces, and where the satisfying results exceeded expectations, NRFC would be then the first mover in this new category product, pre empting its serious and major competitor: Kraft general food who was on his way to make a similar launch(their launch is expected within six months).

Perfect pizzeria is staffed primarily from college and high school students; however, when hiring for management positions there is no systematic criteria in which to select the best-qualified person for the job. Those currently occupying leadership positions do so without the proper leadership training or experience to handle the open communication required to build team cohesion in a food franchise environment.

When examining Panera Bread Company, it possesses several strengths. One of the greatest strengths in providing great bread is the actual menu. Panera prides itself on the commitment to the quality and reliability of its products, which is supported by its focus on creating the menu. With an understanding of customers ' needs Panera has developed an extensive product line to satisfy a variety of tastes. Panera continually adapts the menu in response to seasons and changing customer preferences. For example, it introduced whole grain breads because customers were concerned with consuming good carbohydrates. Each bread product is artisan made in one of the seventeen dough facilities to ensure freshness

•The acquisition of Pizza World in May 1997, which was the third largest pizza joint in Spain at that time further contributed to growth. TelePizza was also careful to not destroy the brand of Pizza World as it was aware that the target market for Pizza World differed from that of TelePizza though the company brought in the same practices followed at TelePizza to maintain a sense of uniformity in operations.

Domino’s Pizza Inc. is a leading retailer of pizzas with about 12,000 stores as well as operations in 80 international markets. The company’s sales in 2014 amounted to $89 billion which was a significant success that earned that company Top 10 listing in the Entrepreneur magazine’s listing of great franchise opportunities. However, the company has in the recent times suffered a slump in sales owing to intensified competition and increased demand for healthy foods amongst its target market. The following is a review of the current challenges facing the company including recommendations for improvement in market communication for the company.

“Customization of bread types, flavor, toppings and ingredients coupled with fresh, steamed, toasted preparations provide combinations that appeal to almost all consumers” (Tristano in Levin, 2008). Based on the factors and demographic data exposed above the following market needs were identified:

Hometown Pizza has been extremely successful in the United States. As you requested I have looked into our own success and I believe it is now time to expand our business. I believe that it is time to expand our business internationally. In order, to expand our business and help us be successful internationally I have been looking into Pizza Hut and their success. To help understand Pizza Hut’s success internationally; I have chosen the following nations to help better understand their success:

The CSI initiative which launched in 2012 has since then delivered over 121 000 flat breads as of the beginning of 2014. The Debonairs Pizza franchise had an objective to involve 520 restaurants by the end of 2014 as well as pilot restaurants in Ethiopia and Angola and by the time November 2014 arrived Debonairs celebrated its momentous 500th branch opening in Newtown Junction in Johannesburg's CBD. Recently the 600th store opened during the end of 2016 and to celebrate this launch, Debonairs branches gave away 100 free pizzas. Debonairs Pizza has not only expanded nationally but internationally across Africa and the UAE catering for

When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And