Plan Market Research

Research can be used in many methods, for example: questionnaires, television, leaflets, books etc. it allows us to keep up to date on the new findings or discoveries e.g. a new type of cancer or a new vaccination. Research is the investigation into

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories. Research can be divided into different steps in order to understand the whole process more in depth. The first step towards conducting research is to observe. Consistst of the subject area of ones interest and following that subject area to conduct subject related research. The subject area should not be randomly chosen since it requires reading a vast amount of

WHAT IS RESEARCH? It is a planned process whereby information is collected for a specific purpose, analysed and reported.

It needs to be a specific group of customers. Sometimes using stereotype images can help to describe a group, such as the “soccer mom.”

According to Depoy and Gittin, research is a way individuals think about problems in systematic way. Research is generally described as description, exploration, analysis, prediction and problem solving. There are different types of research and these researches are called the experiments, quasi-experiments and non-experiments. The purpose of research is to provide the insight to practice, it also enhance individuals understanding as well as developing new approaches with different topics, get to test your research for effectiveness. Understanding research is important because it helps to build individuals knowledge bases and informs decision making in practice. Research also enable us to make sure that our practice are up to date with relevant information.

Research methods are “the various specific tools or ways data can be collected and analysed, e.g. a questionnaire, interview, etc.” (Neville, C, 2007).

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

One known research method is the Scientific Method which is a uniform way of creating observations, assembly data, establishing concepts, testing predictions, and understanding outcomes. These observations are made in order to observe and define behaviors. The first step to take in using a scientific method is to develop an issue or question. Next step is to perform a research and observation on the issue or question that was developed. Then a hypothesis needs to be formulated after these steps have been made.

Secondly the business would need to collect Quantitative Data. Quantitative is data that can be measured or can be counted. This type of data is the complete of opposite of qualitative data

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

The primary research will provide us with quantitative data that is easily analysed using statistical methods. A survey is carried out to obtain information about people, such as their opinions, preferences, attitudes, expectations, likes and dislikes. This method was chosen as it directly targets our customers and potential customers to get their opinions on D.A. Garden Supplies and the competition.

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

“Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set, strategies and action plans are developed, and then it is decided whether the planned objectives are impossible, achievable or easy. Marketing objectives should be difficult, but they must be achievable. The aim is to set objectives that a challenge, but can be achieved with effort. They must be motivating rather than discouraging.” (Westwood, 2002).

First of all. I learned research methods from the video lecture. That is the first time I've heard about a detailed explanation of research methods. I was really interested in it because it is very important for us. The higher education level we are, the more research we need to do. As what I've learned, research has seven methods. The first step called: “defining the problem”. That means at the really first time when we do research, we should know what we want to know via this research. We need to come up some research question in our mind. The second step called: “reviewing the literature”. In this step, we should read some previous studies which are related to our topic. The literature must be trustable, and for journals, peer review is the better choice. The third step called: ” forming a hypothesis”. This step tells us after we are familiar with the previous research, maybe we can form a hypothesis in our mind. Actually, I have a little question about this step. Is this hypothesis based on the gap in the previous? The fourth step is choosing a research design. This is a step that organizes our research method. We need to think about who is the participants, when and how well we collect data. The fifth step is collecting the data. This step is kind of do your research plan what you prepared in the fourth step. There are many ways we can choose to collect data. Such as questionnaires, online survey etc. Next step is analyzing the data. This step is kind of tell the readers our research results. For here, we should determine if our hypothesis was true, false, or inconclusive. Also how the result similar to your thought. The final step is drawing conclusions. I think this is the most important part because you