Plus Size Models Essay

The first one features thin models, the second one shows average-size models, and the third one shows no models. The authors try to prove that the exposure of thin ideal bodies in the media does negatively impacts young women’s body images. It was concluded that women that were exposed to thin ideal bodies resulted in a higher body-focused anxiety than those who are exposed to average-size models and no models. This article will be able to support my thesis because it shows the negative effects of exposure of thin ideal bodies to the female public and my thesis is about the negative impacts of ideal bodies exposure on self-esteem and self-image. This article will be used in the psychology section of the

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

The claim presented in the article is how ads often set unrealistic beauty standards, and how the author encourages them to “break free” from these standards by giving two examples on how ads should be compelled.

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.

When someone looks at an advertisement there is more that meets the eye than just pictures

Recently American Eagle’s lingerie brand, Aerie, completely changed their advertising campaign to AerieReal. The AerieReal campaign consists of only un-retouched and no Photoshopped models. Before the AerieReal campaign, Aerie used models that were retouched and Photoshopped to make the models appear skinner and “more attractive”. The AerieReal campaign’s focus is to defy what other lingerie brands, such as Victoria’s Secret, sell in their advertisements. Aerie is trying to challenge the message of true beauty is only if you are skinny by saying that “The real you is sexy”. Aerie is accomplishing this by changing their advertisements in the hopes that girls will grow up to be socialized with a more positive and inclusive message, defy gender roles associated with women, and lastly, confront stereotypes of white and colored women.

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

     "Just Be" is a familiar slogan to the current American culture. It is the slogan of a well-known designer, Calvin Klein, who, in his advertisements, supposedly promotes individuality and uniqueness. Yet, Calvin Klein, along with all known designers, does not have overweight or unattractive people on his billboard ads, on his runways, in his magazine pictures or on his television commercials. Moreover, the movie, music and the mass media corroborate with the fashion industry in setting and advertising a certain standards for a physical ideal of a human body. Such propaganda promotes the public into depriving themselves of needed nutrition and generates eating disorders within people in order to fit the

A new study in the NCA’s Communication Monographs discovered that when women, who were hocked up to a heart monitor, viewed images of other women with the same or similar body type to their own. There were more reports of body positivity and less social comparison. While there is more growing awareness of plus-size models there is also starting to be more demand for plus-size clothing in more styles. When a heavier set woman goes to flip through a magazine and all they see is skinny models being portrayed as beautiful and smart, yet this starts to take a mental toll on them. Thoughts of self-discrimination can lead to low self-esteem issues. To help with these thoughts fashion industries have now started putting plus-size women on their runways, such as the Lane Bryant’s #ImNoAngle and Dove’s Real Beauty campaigns.

When researchers asked one hundred eighteen female, college-aged students to look at twenty pictures in ads from women's magazines, they felt a sudden change in mood after the pictures were observed. There was notable depression in the women, a depression that has seemed to hit many women after leafing through women's magazines (Key and Lindgren 11). This depression is due to the fact there are so many negative messages being conveyed in advertisements that are published in women's magazines. But who can blame the women for their depression anyway? When the majority of the ads in women's magazines show super-skinny models advertising nice clothes, makeup, jewelry, etc., one might find themselves to be a little down. Skinny models portray their figures to be the cultural norm in Western society today. How often does one find a model in a woman's magazine that is over a size six that is not shown advertising plus size merchandise? The answer is not very often, or sometimes never at all. If women do not see their body type being depicted in

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

Since similar standards for beauty have been created by advertisements have been around for so long, women do not know they have been manipulated and now accept them as true. Because of this, this advertisement’s portrayal of a “beautiful” woman is an effective strategy to convince women to buy the Be Delicious perfume.

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her