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Porter's Four Corner Essay

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2.1.1.4 Porter’s Four Corner’s Model
Michael Porter designed Porter’s Four Corner’s Model which is a predictive tool that assist in analyzing on competitor’s probable action. Porter’s Four Corner’s Model is not primarily based on an organization’s current strategy and potential in verifying future strategy. It includes the basis of what motivates the competitor. The ‘Four Corner’s’ is consign of four aspects which are essential to competitor analysis. It includes current strategy, drivers, capabilities and management assumptions. This four characteristics help to recognize on how competitor response to given situation.
2.1.1.4.1 The Porter’s Four Corner’s Model
Figure 2.1.1.4.1 Porter’s Four Corner’s Model
2.1.1.4.2 Motivation- Drivers
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Organizations are not aware of competitors and they do have a good understanding of their strategies and potential. Nevertheless, motivational aspects are ignored often. Adequate motivated competitors have proven to be more competitive than less motivated competitors. This model focus on accounting for ‘implied’ factors, for instance, history, team background, goals, values, culture and management’s beliefs and assumption which works or does not work in the market.
2.1.1.4.2 Motivation- Drivers in Higher Education Institution
Based on higher education institution, this motivation drivers aspect helps in analyze by assist in understanding their goals and whether they are satisfied with their current performance and current competitive level among other higher education institution. These drivers can be various dimensions and provide into future goals as in achieving their vision and mission. According to William (2010) higher education institution boost their corporate culture to compete with another institution. Proper organization culture inspire to be outstanding institution.
2.1.1.4.3 Motivation- Management Assumptions in Higher Education

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