Political campaigns can elevate a candidate’s position, or a poorly run campaign can doom that candidate’s chances no matter how good the candidate is. At the end of the day all that matters is winning. That is the goal of political campaigns in a nutshell. There have been many tactics implemented when trying to run a campaign. Of the tactics implemented there are those that are believed to work better than others. Of those that work better than others are, mobilizing base voters by properly identifying who they are, having a clear message and spreading that message to voters, debate performances and fundraising efforts. In this paper the 2008 presidential campaign of current president Barack Obama will be measured along with the 2004 presidential campaign of John F. Kerry. In this paper both campaigns will be analyzed on what tactics they used properly, where they were not as effective and what could have been differently.
One of the most important factors when trying to run a successful political campaign is properly identifying and mobilizing base voters. According to the readings in the book Presidential Elections: Strategies and Structures of American Politics, it gives reasons why people do and do not vote. One of the reasons people do vote is because voting in some way or another makes the voter “feel good.” However when a campaign properly identifies their base voters, they can pretty much assume that those voters are going to go out and vote, but more importantly
In 2004 the United States of America held a presidential election as it does every four years. Throughout the process, from primary to convention, from the debates to Election Day, both the candidates and the media relied on rhetoric to influence the thoughts of the electorate. Because of the close results of the 2000 election and the bitter court battle that followed, the rhetoric of the campaigns of both major candidates in 2004 was stronger and more focused than before. To show the uses of this rhetoric and its effects on the public through the media, several topics are discussed within. First, the language used by the candidates, followed by a discussion of the political conventions and a look at the
In the book The Gamble, John Sides and Lynn Vavreck write that a successful campaign takes advantage of the fundamentals, “national conditions that set the stage for the campaign,” (2). These fundamentals are conditions that the candidate has no control over, like the economy, their opponent, obstacles or opportunities, and how the candidate reacts to them affect their ability to be elected (Sides and Vavreck 2). It is upon these fundamentals that a campaign is built. They inform political stances and future decisions of the campaign, which makes them an important foundation. Though these fundamentals are key to the survival of a campaign, equally if not more so, as Professor David Parker has stated, unless the candidate has name recognition the campaign is a lost cause (Parker, 2016).
In modern campaign races, candidates must find new and unique ways to connect with United States citizens. In the United States, the campaign of 2016 started off and continues to show a shift in issues citizens currently find important. The campaign has been unique for who ran and continue to run for the title of nominee. There are some veterans such as Hillary Rodham Clinton and some new to the race such as Ben Carson. The Republican Nomination for 2016 more than the Democrat’s has brought a large spectrum of different candidates with distinctive rhetoric and stances on issues to the public eye. An individual that stood out greatly against the grain was Donald John Trump. Trump’s work with The Apprentice did help to get his face known in the public, but may not the reason he attained a large support on the campaign trail. Other factors such as personality traits and social media contribute additionally to how well Trump campaigned. Trump contain some traits such as an appeal to voters through his rhetoric, an association with the Republican party, and utilization of social media. Trump’s effective usage of these two methods allowed him to become the Republican Nominee.
Barrack Obama’s tenure as President of the United States is coming to a close and voters should understand how to gather reliable information on new candidates, such as Jeb Bush. Even though paying attention to all four major types of media platforms; digital, legacy, a candidates’ own media, and social media, creates a sound informative opinion on Republican Presidential hopeful Jeb Bush, digital media provides voters with the most holistic view. The benefits of digital media, throughout the week of September 15th through the 22nd, created an opportunity to construct a different point of view on Bush and what he stands for.
A key issue during the 2008 presidential campaign and Obama’s administration was interest groups and lobbyists. Obama had to deal with interest groups all throughout his presidency, whether it was dealing with Congress or his interaction with committees. Over time interest groups have taken on a larger and more important role in government. The interaction between interest groups and Obama played an influential role in shaping his presidency.
It is widely known that to run for president you must have money, and lots of it; which is why, campaign spending has become a hot topic of debate lately. Campaign spending has gone through the roof within the past three presidential elections, in 2012 campaign spending hit an all-time high at nearly $2 billion, raised by president Obama. Beginning in 2004 exponential increases in campaign spending began, the question is now raised where does it all go? Campaign spending goes to an assortment of things, but in recent years more sending has gone towards media expenses, especially as social media, with the younger generation, has taken off. Media spending on adds and other media expenses have also increased. Another question arises is where this money comes from, traditionally large corporations or employees who support the candidates donate large sums of money. In the election of 2008 specifically, presidential candidate Obama rebuked this idea, and used the strategy that if every individual gave a little money then it would be more beneficial than if few gave large amount of money, which was successful. He also emphasized this idea by setting a limit on the amount one person could donate. As to strategies that many candidates use they focus on states with the higher electoral vote, states which are more competitive, and places and states in which they are more competitive in. For
I am writing to you in regards to the quickly approaching 2016 Presidential Election. As your
The United States holds a presidential election every four years. The current president, Barack Obama, is unable to seek reelection for third time because the Twenty-second Amendment states a president can only serve two terms. President Obama’s final term ends January 20th, 2017, the same day as the new presidential inauguration. The new president to be inducted will be elected November 8th, 2016, Election Day. The race to be president began shortly after the 2014 presidential election, where candidates try to gain support and backing for their campaigns (Murse). During campaigning, candidates need the support to gain popularity amongst the people to be elected.
In the 2004 presidential ad campaigns between presidential candidates Kerry and Bush used a combination of mud slinging and fluffy promotion. I choose to watch several of the ad campaigns between Kerry and Bush. I noted Operation Iraqi Freedom and the War on Terror where in high swing during this particular election year.
As Democrats consider Hillary Clinton’s candidacy for the second time, women are wrestling with a difficult question: whether they have an obligation to get behind someone who is closer than anyone has ever been to becoming the first female president.
In 2008, Barack Obama entered the presidential race with campaign slogans such as “change we can believe in” and “yes we can,” which resonated strongly within the hearts of the general population. Facing deep economic recession, increasing unemployment, and our country’s liberties writhing away, the vast majority of American citizens were yearning for a leader to head us in a better direction. The amount of optimism the American people embraced with Obama’s presidential victory was immense. The promises throughout his campaign lifted the hopes of every citizen throughout the country. Change! It’s what everyone was needing. He symbolized as sign of hope with promises of creating equality, prioritizing diplomacy over war, challenging corporate greed, generating jobs for rising unemployed, and reforming healthcare to provide coverage for all citizens.
In the 2016 United States presidential election, Hillary Rodham Clinton became the first female nominee of a major political party in the country’s history. After years of experience in government ranging from Senator of New York to Secretary of State under President Barack Obama, Clinton proved herself to be knowledgeable, even-tempered, and adept at performing this job and holding the highest office in the country. Yet on the evening of November 8th 2016, it was announced that Clinton’s opponent, Republican Donald J. Trump, had clinched the victory and secured the title of President elect. In comparison to Clinton, Trump possessed very little political experience. Prior to his campaign, Trump was known to most Americans as the host of an early 2000’s reality television show rather than as a respected politician. Up until the night of the election, even, according to opinion poll analysis website FiveThirtyEight, Clinton had a 71.4% chance of winning this election versus Trump’s 28.6%. Why did Hillary come so close, but not close enough? In relation to this, we see the separation of genders played out on stage in Sarah Ruhl’s In the Next Room (or the vibrator play). Even though the play is set in America at the dawn of the age of electricity, there are many parallels to be drawn between the blatant separation of male/female and professional/domestic in In the Next Room and the way gender was handled in this past election cycle. With the recent results of the 2016
November 4, 2008 over twelve million young Americans decided they wanted a change. A change that could help better the world. The chose President Barack Obama because he brought about change to the world, he was the person who gave them help for the better, and most of all he was the person who helped them feel amalgamated and durable. He was the first African American to be elected, and the first president to use media to help reach out to the fledgling generation. It was so effective that this aided his campaign in 2008, and has effectively aided his re-election in 2012 up to the present-day time. While most of the presidents who participated in the presidential election focused their ideas towards winning the election, President Obama wanted
The national and state parties are now actively involved in the campaign support functions that private campaign consultants and other political groups had monopolized until recently. In addition, the increasing strength of the national parties has also altered their relationships with state and local party organizations. Moreover, the strengthened national parties perform a number of vital functions in presidential campaigns. Both national committees’ research issues study the opponent’s record and background, and search for their own candidate’s weak points and ways to stop attacks. They train state party staff and field directors and maintain relationships with important groups in the party’s network. (Party Politics in America
Michelle Obama was the first black first lady of the United States of America. As first lady, Michelle Obama has done many things for society. Michelle Obama launched Let Girls Learn in March 2015. She has fought to combat the fact that many girls do not have access to an education. This campaign is specifically targeted at young woman and addresses a range of challenges that prevent adolescent girls from attaining quality education as well as empowering girls to reach their full potential. This is one of the most impactful campaigns Michelle Obama has started , as she has started many. Michelle Obama has impacted many people in our society and has opened doors for many women to come. As she is the first