Preventing Theft Is Just The Tip Of The Iceberg

Data analytics includes the process of the analysis after collecting, of data to determine patterns as well as all types of information. Businesses profit from this data analysis and how it has been classified.

These extremely large data sets may be analyzed computationally to reveal patterns, trends, and associations relating to human behavior and interaction. These analysesaffect us on day to day basis positively and negatively and the legality of how this information is collected and the laws that apply may be unclear. Both with or without users' knowledge, consumer personal data is collected from every daily, digital activity; from purchases, web searches, amazon searches, browsing history, and phone use. This data is generated, and then downloaded and stored. [15] Companies can then use this data to create "data sets" or large files of users' data to produce customer profiling. This data can also be used by police, the governmental bodies, scientists, businesses, military, and other industries where occasional breaches of data are expected .[16] Breaches and leaks of personal information including phone calls, credit card information, home address, and personal phone numbers are examples of information that is logged and stored by these corporations while making "data sets". Much of this information is being processed and sold to marketers for the purpose of marketing their products. This information is stored digitally and in some cases, regardless of the security of the information being stored, there are risks of unauthorized parties

In “Privacy under Attack,” the authors discuss some potential ways of how our privacy could be in danger or stolen by companies or accessible by administration and corporations. According to the authors, some ways that our privacy could be in danger are first through video records and picture taken by traffic cameras and surveillance cameras for us. Second through illegal “wiretaps” by the government that could hear our conversations. Third, our privacy and personal data could be “monitored by corporations through the role of club cards, raffles, or refunds that outside companies’ collection of data about us can then be sold without noticing, given consumers the optional to search for the box on any frame to indicate they don’t want their personal

To begin with, Dell software an information technology enterprises describes Data Mining as “an analytic process designed to explore data in search of consistent patterns and/or systematic relationships between variables, and then to validate the findings by applying the

Moreover, Orwell uses the technique of loaded words to develop his theme of thoughts being controlled. “With a tremulous murmur that sounded like “My Savior!” She extended her arms toward the screen. Then she buried her face in her hands. It was apparent that she was uttering a prayer” (Orwell 16). Citizens are brainwashed and controlled to have deep feelings about Big Brother and that it is everything. Other citizens are also brainwashed the same way because they see others doing this and follow the people around them, “The horrible thing about 2 Minutes Hate was not that one was obliged to act a part, but that it was impossible to avoid joining in” (Orwell 11). Peer pressure makes people think it is right to do many things. “Controlling minds and truth is ultimate power. Truth is subordinated to the Party” (Davis 250). Fake history is also created. Citizens will believe anything the Party puts in books. Their minds are too controlled to rebel against the party. Fake enemies are also created. It relieves the citizens’ anger when they are allowed to say anything against them. It is shown that Orwell uses the technique of loaded words to expand his theme of controlling thoughts.

Data analysis is a procedure of inspecting, cleaning, transforming, and modelling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. There are multiple facts and approaches, encompassing diverse techniques under a variety of names, in different business, science, and social science domains in data analysis. For data analysis we have to mine the data first for our purpose such that the data we can handle easily. Basically for data analysis our first thing to do our planning, how we are going to collect the data, our going data going to make sense or not, actually data will be meaningful for our object, after

“Is Google Too Big?” by Scott Spanbauner is a feedback article talking about the expansion of Google. The article starts off by giving all the feature of Google including; e-mails, maps, calendar, documents, and spreadsheets. Google is giving access to more and more information according to Spanbauer. He talks about the security of Google then goes on to ask a very big question, “Can you trust Google with all that information about you?” After asking this question Spanbauer says that even if you trust Google, what about all of the other groups that may try to access this information, such as government agencies, hackers, or rival businesses. He goes on to say that while Google has very well thought out privacy features, there is always some fear of the reliability. At the end of his article Spanbauer talks about the legal uses

From early childhood to adulthood, the urge to submit to social pressure is a reality that shapes everyone on a daily basis. The desire to meet societal expectations is a factor that greatly impacts decision making from fashion sense, to choosing friends, and to making the right choices in the work force. Many times, this desire for acceptance repudiates one’s beliefs and innate senses. In “Opinions and Social Pressure” by Solomon Asch, and “Perils of Obedience” by Stanley Milgram, the two psychologists conduct a series of experiments to observe how the influence of social pressure leads to conformity and obedience to authority. Both experiments demonstrate the adverse effects of social pressure, for conformity involves a sacrifice of self-interests, while blind obedience to authority results in the harm of others. According to the results of the experiments, social pressure is a force that can cause people to act outside of their personal convictions and moral conscience.

Our information is at risk. Google and facebook are the two biggest organizations that keep tabs on your data. “Google and Facebook are profiting from our private information in ways most of us don’t quite understand or would approve. But hackers may do even worse, as we have already seen in many cases around the world.” (Ghitis) According to this article google and facebook are keeping tabs on our

When your data is acquired for specific one purpose, but when it is used for some other unrelated purpose without subject's consent. How long will personal information be stored? How will the data be used? What could happen if it is used for in the future? The potential uses of any piece of personal data are vast. Without barriers on or accountability for how that data is used, it is hard for the people to assess the problem of the data’s being in the government’s control. This kind harm is called Secondary use. Another widely prevailing problem is Distortion. Although personal data can reveal more about people’s personalities and activities, it often unable to reflect the whole picture. It can draw a distorted picture, specifically since records are reductive—they often acquire information in a standardized format with many information omitted. Even if you feel the organization dragging the data about you which does not have the intention to harm you, but it can still happen, whether through carelessness or the mistakes. Remember that thinking you have nothing to protect doesn’t indicate that you shouldn’t care about securing your privacy. Taking procedures to secure your own privacy is not about being secretive, it’s about maintaining control over what’s

Google has a lot of talent and does a lot of things really well, and they collect data really well too. Google has this lust for information which is great, and they have their own methods for collecting and storing private information, which can also be great. However, Google was ranked to have the worst privacy policy out of all other major service providers by Privacy International. Google even opposed a subpoena because, “[The] request for information threatened its trade secrets and image as a protector of user privacy” (Tene).

Chapter 5 deals with a disturbing topic involving online privacy. The word “privacy” means the access the media, companies, or strangers may have about someone. There are countless ways in which technology compromises privacy. Sometimes people can control private information, but oftentimes individuals have no control over it. Additionally, data mining has made it possible for companies to accurately target customers by obtaining personal user data and creating customized advertisements. With these technological tools, people must express concern and take their privacy more seriously.

Data analytics is defined as the process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making.

Collecting information about people is a profitable endeavor these days. Stealing the data collected can be equally fruitful for those who are intent on doing so. Social networks, application developers, and many other corporations routinely share aggregated metadata with third parties for various reasons such as customized marketing campaigns in exchange for free services. The Edward Snowden case illustrates just how real the liabilities are for the consumer. Snowden divulged that he along with many other analysts intercepted the metadata of three billion phone calls and interactions collected by the likes of Facebook, Google, Apple and other technology companies.

This is the age of the Internet and uses for this technology are expanding everyday. Some of the major newer uses include social networking, public broadcasting, global commerce, etc. E-commerce has become the way business is being transacted in the global economy. Most businesses are using enterprises software (SAP, Oracle, etc.) to manage their business and data mining to become more strategic in order to increase the profits of their companies. Amazon.com is using sophisticated analytics applications. Amazon pioneered business analytics to become the leader of retail industry in the world. Another example of a major online retailer is TaoBao.com in China. It dominates the online retail industry in China and claims more than eight