Introduction
Priceline or Priceline.com (PCLN) is a travel agency that offers cruises, hotel rooms, airline tickets, vacation packages, excursions and rental cars. The company 's "Name Your Own Price" option offers its customers an incredible proposition by allowing them to name their own price for any travel related products or services. Priceline.com determines the lowest price it can accept, while the customer has the discretion in the supplier selection. Priceline.com also provides a brand preserving sales service that enables them to sell excess inventory without harming their existing retail pricing structure. Priceline.com also has a more traditional travel sales model that allows customers to choose specific suppliers and
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Priceline operates as the middleman or broker bringing the two parties together in a seamless and friendly manner. Priceline’s revenue is a result of the difference between the “Name Your Own Price” rate and the amount charged by the supplier for the service. Priceline also brings in revenues from a more traditional travel agency model also available on its website. The oversaturation of the travel industry has created never ending competition for Priceline. However, with the increase of competition comes and increase of the amount of individuals willing to purchase products and services over the internet. This positive relationship will help Priceline maintain its dominant market share along with its unique and competitive business model and well-known brand name.
Ownership and Management
All firms need skilled management to run properly and efficiently. The manager is in charge of creating a firm’s goals, plans to achieve said goals, and directing employees to successfully achieve them. He/she must also recognize internal weaknesses and external threats. Forecasting potential threats is included in external threats, and is vital to a firm’s long run success. The role of a manager is extremely demanding. Managers must have strong communication skills and an exceptional “team first” mentality. The inherent characteristics and
Price is the amount of money given in exchange for the ownership or use of a good or service. Firms, like Glitzz need to consider the amount of money that consumers are willing to give up in exchange for their products.
Management is the process of directing resources, organizing in order to effectively maintain and achieve business, organizational goals and creative problem solving. Directing resources means people, materials, finances and information. “Those who become managers and successful leader are the people who can best transmit their views, ideas, and enthusiasm to others” (Baldwin & Bommer, 2008, pg. 47). The goal of management is to accomplish the business mission and objective. To be a successful manager, you need skills in decision making, financial analysis, interpersonal relationships, and communication as well as the ability to apply those skills in a context of restraints, opportunities, and options. The following management analysis paper
To be efficient and effective in management, certain tasks must be performed by all managers. Managers must be able to plan, organize, lead, and control. Manager’s tasks are important no matter the level of the manager. Managers must be able to use and improve these skills depending on their position within the organization.
Managers need to ensure that targets are met and improvements if necessary are made. They need to plan ahead to ensure that their targets are achievable and control the workload to ensure all activities are carried out effectively.
Managers need to be able to plan ahead and to set objectives and co-ordinate the work force, delegate
The consumer is the sender in this behavior model by sending the recipient (Priceline) the price range they want the trip to cost. Priceline uses their online resources to find the consumer the best rates or negotiate with companies on consumers behalf. Technology allows Priceline to tap into various travel agencies to package the best deals for their customers. Some
The buyer’s power is increasing with access to online travel brokerages which automatically provide the cheapest available airfares to desired destinations, regardless of airline. These services allow
Being a good manager always starts with having a plan…which keeps disaster from happening. A company cannot succeed without one. That is when the need of a manager comes in. They’re the ones normally that come in with the why’s and how’s of how they would like the department
The price is how much the consumers pays for the products or services. John Lewis services and products in China will be priced in a premium level, above the average market level, this is because coupled with the services and products customers would had been sold the perception of prestige, success, social class and achievements related with the John Lewis brand.
If travelling plans are more bent towards a selective optional accomplishment that you only have accessibility of where use of price cutting is what is accessible with this online store establishing an online connection
Prices reflect the unique value of the brand to a certain extent. Brand positioning builds the unique brand image in the minds of consumers, so price setting and adjustments must adapt brand positioning, and brand positioning shows the brand’s unique value through price (Kotler, 2013, p. 215). For Qantas, the pricing strategy utilises a cost plus margin method of product pricing, offering lower pricing in accordance to the market demand. The number of travellers requiring Qantas services, prompt the airline to adjust pricing rates accordingly.
When the internet surfaced it became even more successful. They were able to create a website called Travelocity.com which is also a leading online business-to-consumer travel website. It is considered a third-party website where customers are able to make reservations for hotel, flights, car rentals, cruises and other activities. However, when the airlines began to offer travel agents direct access to their computerized reservation systems, the airline industry was deregulated. It created price and service competition between the airlines on the same routes.
“Price is the amount of money customers must pay to obtain the product.” (Armstrong and Kotler,2013, p.52). It is often the most flexible of the four of the four marketing mix elements- the quickest element to change. Price strategy includes list price, discounts, allowances, payment period and credit terms.
There are many roles that a manager has within an organization. Performing these roles in the basis of a manager’s job. To be effective at these roles, a manager must be a complete business person by understanding their strategic, tactical and operational responsibilities that he or she holds. There are a lot of roles a manager must be. For example, a decision maker, a coach, a conflict manager, an organizer etc. These roles can change day to day but one thing is for sure. A manager must understand all of their roles and how to perform them effectively. This means a manager must have a global understanding of all business functions, organization goals, their accountability and the appropriate way to serve their internal or external clients of the organization.
The manager takes responsibility for planning, monitoring, and controlling the business performance. Usual first tasks are to set the goals and objectives to prepare a preliminary budget, schedule and select the group members, setting a training program if required, ensure required supplies are available and generally try to do whatever is needed to maximize the group performance in order to keep the business moving. To do this the manager has to have certain skills and characteristics. Two viewpoints have been advanced outlining skills and characteristics required to be a good and effective manager. Guest, D (1987)