preview

Prince Edward Island Preserve Company Case Summary

Better Essays

Prince Edward Island Preserve Co. is a manufacturing and retail company located in New Glasgow, Prince Edward Island, Canada. Bruce MacNaughton, the founder of the company, is in the gift/gourmet and specialty foods market, producing and marketing specialty food products such as coffee, tea, jam preserves, and honey. Prince Edward Island Preserve Co. is currently trying to find out whether it should pursue consumers in the Toronto and/or Tokyo market because, it gives opportunities to increase demand for high end food products but faces a threat because of high competition and lack of knowledge in the foreign market. The VRINE model analysis shows that Prince Edward Island Preserve Co. have resources and capabilities that are VRINE-certified, but are very weakly certified. Prince Edward Island Preserves Company doesn’t use much research, and lack of strategy has led to financial losses.
Bruce …show more content…

take pressure off its primary resources and give the company an opportunity to pursue expansion in gifts and specialty. Bruce can find a buyer who he finds suitable to own and manage the company. The restaurant business is different than the gift and specialty business, he can focus more on what is profitable for the company by discontinuing the restaurant. The restaurant industry brings consistent revenue throughout the year for Prince Edward Island Preserve Co., but its management is not to well and causing the company financial losses.
As soon as they discontinue the restaurant business, they will receive cash immediately to pay off debt and maintain influential power. Getting rid of that part of the business will get rid of headaches and put more money into the company’s pockets. Expansion could also be gained by going to banks that may be interested in providing finance to Prince Edward Island Preserve Co. for some type of interest

Get Access