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Print Media Banning Cigarettes

Decent Essays
America has a drug problem and the majority of the public is aware of this; however, more than 480,000 premature deaths in the United States each year can be attributed to cigarette smoking (Center for Disease Control and Prevention, 2015). Additionally, 16 million Americans currently suffer from a tobacco-related illness (Center for Disease Control and Prevention, 2015). Despite tobacco being the top one preventable cause of death in the United States, 42.1 million Americans continue to consume the drug daily (Center for Disease Control and Prevention, 2015). Although many restrictions have been placed on tobacco marketing, the tobacco industry continues to use its economic power and powerful persuasion tactics to interfere with tobacco control.…show more content…
Despite these restrictions, there was actually an increase in the percentage of smokers after the ban (Teel, Teel, & Bearden, 1979). Eventually, the tobacco industry began focusing on print media as a viable alternative to advertise cigarettes. However, during the early 20th century, the tobacco industry was invincible in air broadcast media. For generations, millions of individuals were exposed to ads featuring false claims about tobacco that attributed smoking to unrealistic glamour and popularity. Major themes in cigarrete ads during the early 1900s included satisfaction, the reduction of anxiety, and desirable associations. Through the use of imagery, tobacco companies conveyed the message that smoking was cool. By featuring celebrities, doctors, the military, cartoon characters, “macho” cowboys, and beautiful women, these ads were able to successfully target all population subgroups (Warner, 1985). Today, there exists scientific evidence that smoking tobacco is associated with cancer (Wang et al., 2015). Although the negative health effects of tobacco were not initially known of at the time, some people still feared that smoking would contribute to adverse health effects. To deflect the fear that smoking was dangerous, smoking ads began portraying scientists, doctors, nurses, and dentists endorsing tobacco (Warner,
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