Comparing Kool And Lucky Strike Cigarette Advertising

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

In 2006 electronic cigarettes are introduced to the United States (Caasa 4). Blu Cigs is a major electronic cigarette company founded by Australian native Jason Healy (About Blu 2). These e-cigarettes claim the experience of traditional cigarettes without the tobacco smoke, ash and smell (About Blu 2). The company’s advertisement seems to be using digital photography and women to attract their audience. Whether for the good or the bad, advertisements have impacted people and the culture of that time.

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Farrelly, M.C., Duke, J.C., Davis, K.C., Nonnemaker, J.M., Kamyab, K., Willet, J.G., & Juster, H.R. (2012). Promotion of smoking cessation with emotional and/or graphic anti-smoking advertising. American journal of preventive medicine, 43(5), 475-482. Doi: 10.1016/j.amepre.2012.07.023

The message quickly lets the viewer know that their habit cost more than just a few dollars and their personal health. It can also affect the health of people who have never smoked. This lack of empathy can stem, not from malice, but from

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

A quick glance of this innocent looking ad might give you a false impression and cause confusion onto the brightness of the advertisement. When a person thinks of cigarettes, happiness isn't what comes to mind. In some cases it might. Cigarettes might be someone’s escape and the only thing that they look forward to in a day or make them happy. But in other cases to some people, cigarettes are tied in

Over the years we have seen a monumental change in the way society views cigarette smoking. At one time cigarette smoking was seen as a normal behavior and few regulations existed. However, as the associated health risks and anti-smoking campaigns have been introduced to the media, stigmatization of smokers has continuously risen over the years. Around the end of World War II, smoking was seen as a fashionable/trendy and effective stress reliever; today it is seen as socially unacceptable and often frowned upon. What most likely led to this radical change in opinion concerning cigarettes? The answer may lie in recent movements of anti-smoking legislation, decline in smoking prevalence, the increase in anti-smoking media such commercials and campaigns, as well as increased public health awareness as to the dangers of first and secondhand smoke (Pacheco, 2011). Groups even exist composed of anti-smoking activists that are dedicated to promoting an unfavorable image of smoking; one extreme example being the 1970’s group SMASH, the Society for Mortification and Smoker Humiliation, who suggested implanting explosives into cigarettes.(“Anti-smoking Hall of Fame,”

In the early 1950’s a British scientist by the name of Sir Richard Doll discovered that there was a link between cigarettes and lung cancer. He was the first of many scientist who discovered this shocking fact. Sir Doll’s discovery forced tobacco companies to put a warning on their products so that users would know exactly how dangerous tobacco products are. These warnings still didn’t prevent people from using their products and people continued to die from lung cancer. This spike in lung cancer was serious and scientist knew that something needed to be done. In 1967 people decided to take matters into their own hands and start anti-smoking campaigns. These campaigns created well thought out ads such as this one where there’s a man hung by a smoking cigarette. With a quote that reads “It’s called suicide because it’s your choice.” The cigarette in the image is supposed to symbolize a noose which is meant to inform smokers that putting a cigarette to your mouth is the same thing as putting a noose around your head, one just takes more time to kill you.

Thank you for responding to my post, the issue with why people still purchase cigarette even with the health risk that compliment smoking comes from the ingredient in cigarette (nicotine). However, people also smoke due to peer pressure and the marketing strategy employed by the tobacco companies in wooing its customers. For instance, "in advertising copy, benefits–which often have a psychological component–generally outsell features". Most tobacco companies know this hence they try to appeal to that segment of the demographic that need some form of psychological boost. Furthermore, the continued patronage of cigarette is due to people's need for self-esteem, "like they’re part of an exclusive group. That’s why advertising copy

Despite these restrictions, there was actually an increase in the percentage of smokers after the ban (Teel, Teel, & Bearden, 1979). Eventually, the tobacco industry began focusing on print media as a viable alternative to advertise cigarettes. However, during the early 20th century, the tobacco industry was invincible in air broadcast media. For generations, millions of individuals were exposed to ads featuring false claims about tobacco that attributed smoking to unrealistic glamour and popularity. Major themes in cigarrete ads during the early 1900s included satisfaction, the reduction of anxiety, and desirable associations. Through the use of imagery, tobacco companies conveyed the message that smoking was cool. By featuring celebrities, doctors, the military, cartoon characters, “macho” cowboys, and beautiful women, these ads were able to successfully target all population subgroups (Warner, 1985). Today, there exists scientific evidence that smoking tobacco is associated with cancer (Wang et al., 2015). Although the negative health effects of tobacco were not initially known of at the time, some people still feared that smoking would contribute to adverse health effects. To deflect the fear that smoking was dangerous, smoking ads began portraying scientists, doctors, nurses, and dentists endorsing tobacco (Warner,

There are many reasons as to why antismoking campaigns and T.V advertising are growing and expanding worldwide. Smoking does not only affect health, but also affects the environment and non-smokers. The first cause is health. Many individuals smoke not caring about the harm and dangers that it might do to them. Some argue that they are physically addicted to smoking and others are just ignorant about the whole thing. Smoking can cause harm to a person’s body. It can cause fatigue and worsen activities which acquire walking, jogging, and other physical activities. For example,

Tobacco smoking is a huge problem in the U.S., the Centers for Disease Control and Prevention, or CDC, states that it is “leading cause of preventable death and diseases”(CDC), and also is one of the causes of cancer. The CDC goes on to claim that cigarette smoking kills 480,000 U.S. citizens each year. To diminish this problem the CDC, launched a campaign in March 2012 called Tips From Former Smokers to encourage current smokers to quit by providing stories of former smokers and people exposed to secondhand smoke, as the best way to protect oneself from the “harmful effects of smoking is to never smoke, and if you do smoke tobacco products, to quit” (CDC). The question stands, how do the ads in the CDC Tips From Former Smokers campaign convey the need to stop smoking or to be aware of the impacts of smoking to smokers across the U.S. of all ages?

Some people say smoking is not good for your health while others think it’s fine if you do smoke. People think smoking cigarettes can help with plenty of things such as feeling depressed, having trouble sleeping, feeling irritable, having trouble focusing, poverty, and many more reasons. In 1949, dentists would suggest smoking Viceroys over anything else because Viceroys filter the smoke. While, in 2014, you shouldn’t smoke because smoking can cost more than just money. The last advertisement gives facts on to why you shouldn’t smoke and that smoking affects everyone. While, looking at the three different advertisements, you can see that one favors smoking while the other two are against smoking.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.