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Module 3: Creating, Sending, and...
Topic 3: IMC Print, Broadcast, Out-of-Home, and Product Placement Media
The media is a touch point that creates a connection between the brand and the customers and prospects. The media 's role is to deliver brand messages through media exposure. This is very important, as the number of people who see, read, and/or hear the medium affects the sales, profit, and market share of the brand.
Despite the media 's power, it cannot, on its own, ensure that a brand 's message will get through to the target audience. The brand messages must attract and involve its consumers for this to occur. Figure 11-1 on page 344 is a chart that shows that "most brand
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Television
Television has saturated households throughout Canada and other countries and has become a mainstay in the lives of most people, who may rely on television for news, information, and/or entertainment.
Television has grown faster than any other advertising medium in history. Its penetration and popularity make television the predominant form of mass media.
TV represents the ideal advertising medium. As a way to reach a mass audience, TV has unique creative abilities with its ability to combine visual images, sound, motion, and colour; opportunity to demonstrate the product; potential to use special effects; believability of seeing it happen right before your eyes.
Types of television ads include: * Participation ads * Spot ads * Sponsorship ads * Infomercial ads
Participation ads—Advertiser pays for 15-second, 30-second, or 60-second ads.
Spot ads—These are ads shown between programs. They may be local or "national spot" commercials. When showing commercials on local television stations, advertisers negotiate and purchase time directly from the individual stations.
Sponsorship ads—The advertiser is responsible for the production and content of the program as well as for all the advertising that appears within the program. The sponsor has control and can capitalize on the prestige associated with a show. Examples include the Kraft Masterpiece Theater and Hallmark Hall of Fame programs that appear periodically on major
Riding a bike, writing poems, or even bouncing a ball, entertainment comes in many forms in every society, television is just one and has been influencing Canadians since it was showcased in 1938 in Toronto, for the Canadian National Exhibition. After first appearing, the progression of television, and the impact it has had over the past seventy-five years has been an interest for many sociologists, educators and researchers because it is constantly changing. Opinions and research of the impacts that television have on society are sometimes viewed as negative, whether it be regarding content, mental stimulation, physical health or many other factors contributing to the development of society. Other opinions and research suggests that television
Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.
The spread of television has affected American households universally, which started in the 1940s but has continued to make a dramatic surge. There is a trend at that is being captured across televisions in households everywhere. Politics, reality television, social media and public information is being broadcast from household to household. Television has in a way become a mode of how we think and interact with each other. Television is starting to leave that bubble where it was strictly entertainment, now television is becoming a source of what we must believe. The consumer demand for television as spiked dramatically, in the way we view ourselves and perceive others in the world around us is through a television screen. Although we are
Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)
Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.
Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize
Some advertisement is better attracted to the TV because it need to tell a story on why you want to by it. It relies heavily on visual to sell the product not just words. Like the apple commercial we watched in class, it relied on people being able to see the concept of the video to get it. While on radio it just straight to the point on
Ivan Mikhaylishin gave a well-developed and informative presentation about television advertising. Tv advertising is a way to attract consumers to purchase items and to do so companies create interesting stories about their products. Furthermore, there’s numerous types of tv advertising structures. For instance, there is narrative, documentary style, and anti-realist advertising. Ivan did a great job breaking down the components of each structure of tv advertising. In essence, he used a great example for each type of structure and explained it thoroughly. The fact that he found a well known advertisement for each structure makes his presentation well supported and up to date.
At the outset, there are numerous ways that television can be used to spread news and awareness, but the most conspicuous one stems from the fact that television is broadcast at all times of
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
Advertisements: this is a common way of advertising that has many forms. It could be billboards, magazine posters in magazines or newspapers to mention a few.
Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. Nowadays media is one of the main part of our lives and our society, because
In this case an attempt has been made to help you to appreciate the campaign
Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.
Print Media (Press). The Government of India Act of 1935, gave a large measure of self-government to Indians but none of the major newspapers were owned or edited by Muslims . However, when Indian Muslims began to organize and rally to the political platform of the All-India Muslim League, concerted efforts were made to develop a strong press to support the Muslim national cause. A number of Muslim owned newspapers were established. Two English-language newspapers, Morning News in Calcutta and Dawn in Delhi, began publishing in 1942. In the late 1930s, the first Indian Muslim news agency, the Orient Press of India, was founded. Important events unfolded as under: -