Product Failure (Malaysia)

1628 WordsAug 25, 20107 Pages
Product Failure Failure refers to the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. Product failure ranges from failure to sell the product to fracture of the product, in the worst cases leading to personal injury, the province of forensic engineering. The criteria for failure are heavily dependent on context of use, and may be relative to a particular observer or belief system. A situation considered to be a failure by one might be considered a success by another, particularly in cases of direct competition or a zero-sum game. Similarly, the degree of success or failure in a situation may be differently viewed by distinct observers or participants, such that a situation…show more content…
Price Price offered by M.mobile considered less expensive, but somehow, consumer nowadays always think, “even though it’s not very expensive, but it’s still money, does it worth the money?” instead of taking a risk of buying the product which they don’t really know the background of the company, consumer prefer to spend their money on trusted brand for the same price or a bit more. Left picture is NOKIA 2690 and on the right picture is M.mobile M10, both phone has a pretty similar specification and the price is almost the same(RM300+), most consumer will go for NOKIA because they want to avoid risk from buying unestablishrd brand. Features Most M.mobile product is a low end product and it does not offer variety of features compare to their competitors. As we know, consumer nowadays demand for the latest technology, therefore as a mobile phone manufacturer, knowing the consumer needs and want is the main priority in coming up with a new product, most of the product produced by this company does not reach consumer expectation who demand for better technology. Quality The quality of the product produced by this

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