iii. Cultivate and communicate with essential influencers
a. This is to assure their comprehension of the business and its desired growth. iv. Establish, preserve and protect a strict public policy which involves the senior managers on a range of affairs, including transportation and sustainability.
a. This is to promote the satisfaction of the stakeholders as well as build a strong and well-situated name for the Golden Dragon Hotel.
2.4 Project Plan
This Project Schedule will follow a suitable schedule and phases of a project based from the recommendations for a project plan by Harvard Business Review in their 2016 article, The Four Phases of Project Management. These include Planning, Build Up, Implementation and Closeout. Following is
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It will also detail what milestones must be met to be able to successfully coordinate effort within the project timeline and meet the inauguration date as planned, without the milling of any other milestones nor the compromising of any nor all deliverables. Finally, it ensures the appropriate risk mitigation is in place to meet the final deliverables and the timeline requirements within every project phase.
2. Requirements Gathering Phase: In this phase, as business analyst will write a requirements document based on the results gathered from a competitive analysis , the current projects stakeholder analysis and lessons learnt from previous hotels failure.
a. Competitive Analysis – During the competitive analysis the business analyst will analyze the hotel market and performance of all the hotels within a 50 to 100-mile range of the Golden Dragon Hotel, to study and set room prices during the various seasons in the year. This will allow the Golden Dragon Hotel to not only be priced with other hotels competitively, but to also know the pulse of the market so that they neither drop prices when not necessary nor have prices too high when competitors are cheap. The hotel will be able to look at operating the hotel so that it is profitable year-round instead of imply during one season.
The list of deliverables from the Project Scope should be listed, as well as, whether or not they were met and any worthwhile notes about the process. The scope
Since the stakeholders revokes their contract with Regale Properties whose str market?” ategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive To better define the
The project will follow a series of phases during production. Each phase will reflect a goal in achieving a particular task and also the resources needed to
Requirement Analysis: collect the business needs, document the requirements, and help team members to prepare Functional and enhancement Specification Document and Technical detail design document.
Set an ambitious but not overly optimistic target completion date, according to resources invested and management’s targets. In case of delays, readjust target completion date.
The project life cycle consists of the conceptualization phase, the planning phase, the execution phase, and the termination phase.
4. Analysis: Open the Forte Hotel Data (Conjoint, 3 Analysis) data set in My Marketing Engineering, which has competed Steps 5 and 6 in the Tutorial for you. Follow Step 7 in the Tutorial, ((ME>XL==>Conjoint==>Run Analysis) and assess the viability of the four specific hotel concepts that Forte is exploring for the State College area. Base this evaluation on the preferences of a sample of 40 business travelers on that sheet (Exhibit 2) and the cost estimates summarized in Exhibit 3. The base cost to build each hotel room (without the attributes and options listed in Exhibit 3) is expected to be about $40,000 for a 150- to 200-room hotel, regardless of the mix of room
The team has stated the project’s objectives, defined deliverables, established milestones and technical requirements, which help define the project’s scope and establish priorities. With the imposed deadline, completion of the project on time should be the project’s top priority and thus becomes the
At the end of this proposal recommendations were provided to help any business that is in similar situation as Roaring Dragon Hotel was to help to gain back its reputation and survive the current market.
The nature and scope of a project is determined at the initiation stage. This involves analyzing the business needs, developing goals, budgets, tasks, deliverables, and the stakeholder analysis. The project planning stage determines the planning team, develops the scope, and identifies work breakdown structure and activities that will be needed to complete deliverables. The planning stage also estimates time and cost activities, develop schedule and risk plan, and gain formal approval for work to begin. The executing stage involves all processes used to meet the project requirement and involves managing people and resources. The process that entails the identification of potential problems and
This proposal is about the Roaring Dragon Hotel (RDH). It has a detailed description about the problem and the causes faced by RDH during the change it needed to undergo which was imposed by the government in 2001. The responsibility to change RDH economic environment to market economy was given to HI management. However, the change process introduced by HI led to the further degradation of the establishment process. So, this proposal discuss the points which were misleaded by the management and which completely converted the profit making company to a loss making company.
The turnover rate at RDH should have be reduced, HI should have taken care of the staff with little more respect. They should also have appointment managers who at least had done their education in the west but whose roots are
3. Pursuing wise use of resources on which operations depend, that is, financial, natural and human
“Project management is a series of activities embodied in a process of getting things done” (Cleland, 2007, p.51). What stages would be involved on defining the ‘series of activities’ and what needs to be ‘done’? Would a complete definition of the project and its boundaries be directly linked to the project success?
Roaring Dragon Hotel was a state owned enterprise (SOE) and one of the original 3-star hotels in South-West China