Promoting Healthy Eating By Children

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1. Introduction This report has been written to promote healthy eating by children. The purpose of the campaign is to raise awareness about child obesity and the resulting further health consequences of the child. Currently, “one-in-five-children in reception were found to be either overweight or obese, while a tenth were in the obese category”, according to The Telegraph (2015). Children who struggle with overweight in early years, are likely to become later overweight adults. The resulting consequences, are long-term health issues such as coronary heart disease, diabetes, kidney failure, osteoarthritis and psychological damage. The strong association between obesity and cancer has only recently come to light. Dodds, 2009 .” It is estimated that the cost of illness resulting from health inequality costs the NHS well in excess of £5.5 billion per year and between £20 and £32 million in terms of lost taxes and higher welfare payments.” NHS Prevention and health promotion, (2015). With the resulting long- term health issues, the life expectancy of the individual get reduced. The aim of the campaign is to support existing health promotion strategies by addressing the health issues to those individuals, which are less likely to access health services. The target of the campaign is to involving parents by providing healthy cooking workshops on schools, nursery and community centres. 2. According to the white paper (2010) the Government’s aim is to tackle health inequalities
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