Proprietary technology was once predominantly associated with technology start-ups and SaaS companies. Recently, there has been a significant uptick in the use of proprietary tech by businesses that were once purely service companies. Here are some of the reasons why:
Your customers are always online. They expect you to be there too.
People who grew up with computers expect you to have a virtual presence. If you cut hair, customers increasingly expect to be able to book an appointment online. If you sell insurance, they expect to be able to get insurance quotes online. If you cannot provide the instant gratification they are looking for when they pull their smartphone out of their pocket and start the shopping process, your competitors are
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Different companies offer policies and services that are fundamentally different in important ways. Highlighting the characteristics relevant to your company can make clear that you metaphorically sell apples and they are very good quality apples for people looking for exactly that. This can set you apart from your competitors and their proverbial oranges and make it clear why someone in the market for a particular kind of coverage should choose …show more content…
The earlier such tech is adopted, the more it saves. This can be the difference between a company that merely survives the inevitable hard times and a company the grows and thrives while everyone else is shrinking and dying.
Proprietary technology can make sure everyone is on the same page, both internally and externally.
During World War II, U.S. Army Chief of Staff George Marshall sent identical fifty-inch globes to England's Prime Minister Winston Churchill and America's President Franklin D. Roosevelt as Christmas presents. This made sure the two countries were on the same page. It made sure that they each had the same information to work with when discussing plans and allocating resources. This seemingly small detail helped them win the war.
Maps are notoriously bad at being inconsistent and out of date. After they come off the press, any new country that is born or old city that dies makes the information immediately obsolete. Over time, rivers meander and change course, so even the terrain does not remain the same. The world is a living world. It remains in motion while a map tries to capture a moment in
New technologies offer services and products that otherwise would be too difficult, costly, or time-consuming and the Internet allows traditional competitors to introduce new products and services and lure customers away. It helps a lot in cost saving.
There are some benefits that comes with technology. It helps businesses get their work done on a quicker, larger scale and helps take out the guess work in calculations. However,
Another aspect of the company that stands out is their commitment to help others to make the world a better place by giving back to local communities and making donations to non-profit organizations. This is good for the common good and also great public relations,
Over the past few years technology has caused significant changes in the way enterprises conduct business.
Proprietary technologies can be owned, actively and effectively, at times by a single company. For instance, a pharmaceutical holding a patent on a particular compound that is the basis for a drug is an example of proprietary technologies. Infrastructural technology on the other hand provides more value when shared rather than used by a single organization. A company having all the rights to building railroads is an example of Infrastructural technology. This company can operate efficiently, but the effect to the economy is greater if the technology is shared and companies build railroads that can connect more buyers and sellers. Holding proprietary technologies, according to
Nicholas Carr, in his article “IT Doesn’t Matter” (HBR, 2003) raises a point that IT can no longer create a competitive advantage for any business. Even though Carr understands that IT cannot be ignored, he asserts that strategic importance of IT is diminishing and advises his readers to think before investing in IT. He argues that any advantage provided by IT will be available to an entire industry, and a single firm cannot rely on using those systems as a differentiator. Moreover, Carr writes that companies are running into the risk of overspending without considering alternatives or whether it will give the company a return on their investment. Readers can see this over the last few years at IVK, a fictional financial service company discussed in The Adventures of an IT
In modern society with technology being so closely tied to having a competitive advantage, a lot of industries compete to keep up to date with new developments. The invention and increased use of computers, internet, and phones have all made a major impact on organisations around the world.
Most companies that are using IT systems will not have a large amount of money to spend on the equipment they are using and the security they have in place on their systems. Companies will be looking for
While at the time, companies such as Catatech could not see its full potential, and were hesitant to spend the effort to test it. People like Marisa Rivera, and people from the emerging company “eHerramientas” saw what the internet could and would bring. Currently, the internet is hindering their competitive advantage, as other companies have been gaining ground fast through its use. As a marketing tool that has access to more potential customers than their current strategy of brick and mortar locations reaching out to the locals of those locations and reliance of word of mouth. The internet cannot have a price tag attached to it, so Catatech is basically losing revenue by not using this new
It is possible to state that this company has an advantage in experience with more than 55 years in the industry, large product offering, and diversity client partners. However, being
When an innovation is perceived to have a high relative advantage, compatability, trialability and observability and a low complexity, it is more likely to be adopted. (Rogers 2003, p.
Industry not as attractive as before for new entrants due to impact of online shopping
ow that you know what Technology and Social Isolation is, it will help understand what Videogames have to do with this topic.
Throughout the 20th century, the advancements of technology have increased, as well as the population in each state prison. The real question is has technology advanced enough throughout the years to help capture criminals more than the years past? Having new technology will increase the number of criminals to be caught, even on cold case files. As the years surpassed, cases became cold but only the technology has not. New systems were implemented in DNA testing, allowing it to be easier to trace down one criminal.
“In the earliest phases of its build out; however, an infrastructural technology can take the form of a proprietary technology. As long as access to the technology is restricted—through physical limitations, intellectual property rights, high costs, or a lack of standards—a company can use it to gain advantages over rivals.” As Laura Acevedo notates in her article Business Benefits of Information Technology, “Companies using a first-movers strategy can use information technology to create new products, distance their products from the existing market or enhance their customer services. Companies that follow a low-cost product strategy can look to information technology solutions to reduce their costs through increased productivity and reduced need for employee overhead.” The contention is that once a technology has evolved from being considered a proprietary technology into an infrastructural technology then the differentiation from one company to the next is inevitably lost.