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Proprietary Technology Research Paper

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Proprietary technology was once predominantly associated with technology start-ups and SaaS companies. Recently, there has been a significant uptick in the use of proprietary tech by businesses that were once purely service companies. Here are some of the reasons why:

Your customers are always online. They expect you to be there too.

People who grew up with computers expect you to have a virtual presence. If you cut hair, customers increasingly expect to be able to book an appointment online. If you sell insurance, they expect to be able to get insurance quotes online. If you cannot provide the instant gratification they are looking for when they pull their smartphone out of their pocket and start the shopping process, your competitors are …show more content…

Different companies offer policies and services that are fundamentally different in important ways. Highlighting the characteristics relevant to your company can make clear that you metaphorically sell apples and they are very good quality apples for people looking for exactly that. This can set you apart from your competitors and their proverbial oranges and make it clear why someone in the market for a particular kind of coverage should choose …show more content…

The earlier such tech is adopted, the more it saves. This can be the difference between a company that merely survives the inevitable hard times and a company the grows and thrives while everyone else is shrinking and dying.

Proprietary technology can make sure everyone is on the same page, both internally and externally.

During World War II, U.S. Army Chief of Staff George Marshall sent identical fifty-inch globes to England's Prime Minister Winston Churchill and America's President Franklin D. Roosevelt as Christmas presents. This made sure the two countries were on the same page. It made sure that they each had the same information to work with when discussing plans and allocating resources. This seemingly small detail helped them win the war.

Maps are notoriously bad at being inconsistent and out of date. After they come off the press, any new country that is born or old city that dies makes the information immediately obsolete. Over time, rivers meander and change course, so even the terrain does not remain the same. The world is a living world. It remains in motion while a map tries to capture a moment in

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