Pros And Cons Of Social Media Optimization

The Internet has been changing the world since it is created. As a part of new media, social media is a fundamental shift in the way we communicate. It has been helped to create a digital global village that 26% of the world’s population is using social media and the number is keep increasing. (Qualman, 2013) This essay will attempt to discuss how has the social media changed the public sphere, mainly focus on the improvement of public participation, social relations and information dissemination. Also Mainland China is taken as an example to show that social media enabling democracy in a developing country. Social media is also being used in good ways to spread information. There are some disadvantages to be analyzed, too. The issues like lack of privacy, social media violence and social media out of control will be discussed in this essay.

The social media campaigns of the Canadian Federal Political Parties (Liberal, Conservative, and NDP) have been compared to one another in an attempt to understand their choices made to persuade audiences to take part in actively addressing and supporting their campaigns. Concepts discussed throughout this course have been applied to the three varying campaigns, including attention, earned media, branding, spreadability, intended audience, tone, navigation, and participation. These aspects have been prominent in all three social media campaigns and thus, have been chosen for this case analysis.

In the past ten years the way we as a people communicate has changed greatly. No longer is it uncommon for conversations to not be face to face and now more so than ever conversations take place through text. As with any change there will be and is push back to it. The conflict over the consequences of the social media dependent society have now intensified as a result of social media playing ever greater roles in how politics is seen and even conducted. This has been a major societal question since the presidential election of 2008 and the debate has been written about, discussed, and argued by thousands of different politicians,

This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an

Congress, 80% of our representatives use social media to engage with constituents. That has never been done before and is changing how politicians respond. We even see some votes in Congress made based on their Facebook feedback.”(The Economic) The Internet is like being there in the whole scene. Missing out information is impossible, a simply Google search, all the information is stored. When computers came out, it cost thousands, now it’s cheaper and faster. There’s tablets and phones with the opportunity to surf the web. More than half the candidates have some type of social media, either them or a fan.

Media has completely evolved from what it was twenty years ago and now the media plays an extremely large role in politics. Mass media refers to the means for communicating to audiences. In the past, mass media would be considered newspapers, radios, and television announcements. Now, there are social media platforms and apps that deliver news and information to the people wherever they are. Even the current President has no qualms using such platforms as he is a frequent, and not so loved, user of the Twitter app. Almost every government agency and organization has their own website, or even their own twitter/instagram account. This provides the public easy access to information and updates regarding who they follow and what party they identify with. However, this leads to the problem of “newsworthiness”. Newsworthiness is the degree in which a story will likely appeal to the public. This can have very negative consequences as many journalists will write their pieces biasedly to attract the attention of fellow supporters. They will forgo the facts and instead, pick and choose what they want to include in their articles. This leads to a misinformed public, as they never receive the full

Advertisements surround every American; whether it be a TV commercial for car, or a billboard for a resort “10 miles ahead.” American society has adapted to a society that sends messages to gain trust in products based on how it is advertised. Similar to U.S.’ capitalist society, the political system has become dependent on advertisements to instill trust in the people for candidates. President Franklin D. Roosevelt built his presidency on informing the public on his political strategies through the use of public radio (Walsh). In the 1952 presidential race, Dwight Eisenhower promoted his campaign by creating political advertisements on TV (Fowler, Franz, Ridout). Since then, not only have radio and TV advertisements been a defining aspect of presidential elections, but also, social media, a more modern avenue for politicians. This has become one of the most effective campaigning strategies in modern day elections. President Obama’s 2008 presidential race is one of the most significant examples. Obama made history by taking advantage of the social media outlet and successfully reaching audiences who previously were not targeted by the previous standard tactics. Historically, Presidential candidates have gained dependence on using advertisements and social media to promote their platform and qualifications of becoming president. Today, there is an increasing necessity to master these campaign strategies in order to communicate effectively with the American citizens.

As technology continues to advance over time, political parties are able to further advance their operations. The use of social media on politics in our society has impacted all Americans; regardless of their party. One of these impacts is that technology has created a fundamental flow of communication, which, as a result, makes it easier for the candidates to persuade their party. An example of this communication would be things such as, but not limited to: newspapers, television and even twitter. During this election year, if a viewer is watching television, they are guaranteed to see at least one commercial promoting a candidates belief, in order for viewers to gain knowledge and opinion on the stance of each party.

Social media usage in political campaigns is becoming more prevalent in the current political sphere. Candidates use social media in their campaigns for a number of different reasons. Social media is used in order to advertise their platforms to younger potential voters who have historically been absent from the polls on election day. In fact, Straus, et al. (2013) and Serazio (2014) found in their research that social media allows the politicians to speak directly to their constituents and discuss issues that are important to their potential voters.

The role of the media is to report the goals and objectives of the political parties. This is crucial for candidates and parties because it is how most or all of their ideas are shown to the public. Media, such as social media, bring politicians and candidates closer to their potential voters and give them a closer, more personal relationship with the citizens of the state or country. However, despite the rapid growth of social media, the news and print media are still the leading and most important sources in political elections. (http://epthinktank.eu). Because social media is so relevant in our generation-- it is very important that the media is unbiased when reporting about politics because the media should not persuade the opinion of the

The progression of technology has enhanced the availability to methods in which interaction among people and social media has been/is used to get messages across, obtain information, and maintain the ability to influence how a person is viewed by either a singular person or a group of individuals. The prevalence of social media in politics has broadened the accessibility and availability to politician’s ideals, campaigns, and standpoints. It also has allowed politicians to campaign more independently to create their own self-image. Broadcasting this information on social media comes with the potential to influence power relationships among politicians, political parties, or those merely interested in politics. Communicating to the public

Nowadays, political leaders have to face an unprecedented scrutiny by the public opinion. Due to the advances in the communication technologies and the advent of the internet, the electorate have several means to evaluate a politician's performance. Consequently, it is harder for a politicians to unyield to public opinion in order to follow a particular agenda and objectives. Since the social networks play an active role in monitoring a politician's activities, it's impossible for any modern politicians to deny that the public opinion is a main stalwart for his political survival. Therefore, a successful contemporary political leader has to not only deliver effective policies, but also has to pursue an agenda that is aligned with the public opinion's principles and desires.

Social media is an online community that most people choose to engage in our generation. It is a generation that people spend most of the time on social media platform than the real society. Social media is not only a part of the social world, it is also an influence that are able to affect individual’s life as political perspective, culture perspective and economics perspective. In this essay, I will discuss the topic about how does social media affecting social world in the political aspect. In the 2016 election, there were several news that being discussed in United States. The news was about the presidential election of United States. And the news was being associated with social media platform.

Illnesses, educational systems, research, global warming issues, and international conflicts are issues that long term effects. By the time people discuss an issue, come to conclusion and complete the task, their will be a greater repercussion. On the other hand, the time span of politicians was always the next election, typically four years, or else anything between two and seven years. This leads to the problem of politicians using social media as a chance to gain popularity for the next election. For example, Donald Trump leads the polls for Republican presidential candidates, but he has little to no experience in politics. People create instant online popularity ratings for reigning office holders, pressing them for short term solutions. The politicians then react by putting a quick fix to the problem. These issues cannot be mended with a “mickey mouse”; problems like these need leaders who are knowledgeable and can think of solutions that will not hurt society in the upcoming

Politicians are using social media through Facebook or Twitters as part of their best source. It is important for them in order to reach their plans to each of an individual and get interaction with the public. In my point of view, it is a good decision to Interact with public and saves time and energy. It is difficult for all the leaders to visit each and every place to meet and interact with mass people. Using social media and leader’s speech, People could figure out what their plan and direct observation or comment would help them to know a lot of information on the social network.