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Prospect Research Limitations

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Prospect Research-Goal Purpose and Limitations The Goal of Prospect Research is to Provide Enough Relevant Information to Increase the Odds of a Successful Solicitation. What Prospect Research Is Prospect Research is a combination of Two Types of Information External Research (online): Research from public information sources that provide capacity estimates, evidence of philanthropic interest, past philanthropy etc. Internal Research (directly from prospect): Information about the prospect from sources within the organization including, database files, records, gift officers etc. What Prospect Research Isn’t External Research: information from outside sources is limited to public information sources only. It’s not possible to learn “everything

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