Ps3 vs Xbox360

All you really need to know is that both the PS4 and the Xbox One represent a significant leap over their predecessors. Some people in the industry are suggesting that the Xbox One and PlayStation 4

There are many people play video game, pc game, massively multiplayer online game and mobile game, the game industry is increasing. Because of technology, the game industry can develop more game which have high quality, and develop more generation of console.

Through the years of all the generations consoles Microsoft’s Xbox and Sony’s PlayStation both prove to be, arguably, number one. The flames of the console war since the release of the latest generation of consoles back in 2013 have been set ablaze by fans and gamers alike. Microsoft had a weak start with the Xbox One and with nonstop updates and quick releases they crushed their competition. What exactly makes Xbox better?

The interface for the Xbox one is excellent because of how organised it is. On the Xbox you can easily find your games, social media, and the store. The Xbox one when you go from one app to another you hear a nice calm whooshing sound that isn’t annoying or can get stuck in your head. That is the exact opposite with the Playstation the sound is a bloop it is very annoying and it can get stuck in your head. Another great feature is the keyboard on the Xbox one it is very easy access. The keyboard on

Xbox has many more features than other consoles. In many different ways it can be cheaper than let's say the PS4. The Xbox is very easy to learn about how to use it. Many people use it to just watch movies or Netflix. Many apps are free on Xbox and if some cost money, then they will have a free trial! There are different platforms that you can play Xbox on. Xbox also has many more games you can play right now! Also more are being added every day. There are so many reasons why Xbox is clearly better.

There are two current Xbox 360 S (slim) models which are the Xbox 360 250GB and the Xbox 360 4GB. These models are similar because they both include 5 USB (universal serial bus) 2.0. ports and a custom port for the Kinect sensor. They also have optical digital audio with built in WiFi (Loguidice). “They also are sleeker, smaller, and run quieter and cooler than their predecessors” ( Loguidice).

As sales of Nintendo’s Wii and DS dominate the PlayStation 3 and Xbox 360, and PlayStation Portable, respectively, the pressure continues to mount on Sony and Microsoft to move to the next level in the ongoing console wars. Sales of the Wii in 2008

Overall, the market response to these three consoles has been surprising. Nintendo Wii, has outsold its rivals and more surprisingly, Sony’s PS2 has outsold PS3. This has let Microsoft and Sony with the enormous challenge of competing with a rival possessing two key advantages: a lower cost console and a product with a sound response in the market.

Sony’s PS3 came out about six years ago. Unfortunately, Microsoft had released the Xbox 360 prior to the release of the PS3. People bought the Xbox because at its release it was the only console of its class. Sony learned their lesson and is the first company to announce their next generation console.

The things that are written above are all possible on the Playstation 3, but with an onion ring diagram we can sort those possibilities out in to a clear picture. This is done by describing the products different parts and possibilities and also dividing the product in to: the core product, the tangible product, augmented product and potential product.

Nintendo appears to have implemented a market-penetration pricing strategy. The Wii at a cost of $250 is 50% less than the 20-gigabyte PS3 (smaller hard drive machine). At this lower price, it is easier for the product to penetrate the market due to affordability in most segments. This aligns with the assumed company’s aim of maximising market share in the current and new segments. To achieve this, Nintendo ensured that the Wii was less costly to manufacture. Moreover, a higher sales volume may lead to lower unit costs and higher long run profits. Conversely, Sony is believed to have a market-skimming pricing strategy. The company invested $2 billion in technology, so this strategy aims at recovering the maximum amount of revenue to cover the high costs incurred in the early stages of the product life cycle. Additionally, Sony has a strong brand due to the success of their previous machines (PS2 and playstation) and the high price assists in communicating the image of a superior product with quality.

However, when Microsoft started the development of its next generation console- the Xbox 360- it recognized the deficits and problems related to its initial strategy: the company was operating under too high costs in order to assure high product availability which was not the critical factor in this business. The nature of the console business is about providing the customer with a cheap hardware and a variety of games, in order to generate profits from games sales. Additionally, the first Xbox was released one year behind Sony’s PS2, Microsoft’s biggest competitor in the market. This delay resulted in a substantial loss of sales and consequently reduced game sales. Therefore, Microsoft learned that the Xbox 360 had to be launched ahead of Sony’s PS3. Accordingly, one relevant part of Microsoft’s new strategy was the “first-to-market” approach. Another essential change in Microsoft’s business strategy concerned its cost structure in the Xbox supply chain. Whereas the initial strategy focused heavily on reliability, Microsoft changed its strategy to achieving reduced costs and increased profitability. Additionally, the company insisted on owning the design of critical components, such as the microprocessor and the graphics chip, in order to “control its own destiny”. Therefore, the supply chain network needed to be redesigned in order to support Microsoft’s strategic shift. So as to reach the desired cost

1. What, if anything, should Sony do to turn around the sales of the PS3?

Another thing that would impact Sony’s business would be if they started charging for the online game play. The free online game play is what instantly hooked everyone to the PS3. With XBOX360 you have to pay a monthly fee or a yearly fee.

I recently entered a sector of the home entertainment market by purchasing a Playstation 3. The Playstation 3(PS3) is Sony Computer Entertainment’s third video game console which competes in the current seventh generation of consoles alongside Microsoft’s Xbox 360 and Nintendo’s Wii.