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Pt1420 Unit 4 Journal

Satisfactory Essays

Unit 4 Journal

My company’s name is Sun Dry Fruits and it offers dehydrated organic fruits. In order to make my business into a franchising opportunity, I had to take into consideration these factors: demand, competition, investment, and training.

There is more and more demand in the market for organic food. Lots of educated people are going organic instead of buying the regular foods that are full of pesticides and chemicals that are hazardous for human consumption. Since my product is 100% organic it can easily enter that market and satisfy those demands. Even though there are some grocery stores selling organic products there aren’t many suppliers. Therefore, my products have very little competition and I need to expand statewide and nationwide.

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