Public Relations Essay

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Grunig (2013) sees public relations and communication management as fundamental to the achievement of organisational goals. A major road and tunnelling project in West Auckland, has required considerable planning and communication with publics. The Waterview Connection Development (WCD) is a motorway link between State Highways 16 and 20, which, in part, runs through tunnels. The WCD aims to provide a direct link between the central business district and the airport, and an alternative to State Highway 1.

A successful company knows how to efficiently publicise its operation as well as its products to customers. Promotion consists of branding, advertising, PR, corporate identity, social media outreach, sales management, special offers and exhibitions. Promotion must attract customers ' attention, be interesting, include a coherent and appropriate message and show customers a reason why they should select its product rather than anyone else in the market.

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

When the term public relations are heard, there is not an immediate understanding of the career, let alone its writings. The lines of the responsibilities of a public relations professional are often blurred and confused. However, the Public Relations Society of America composed a specific definition to help with the confusion: “public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (“About Public Relations”). Breaking down the definition a bit shows exactly what public relations is about – “mutually beneficial relationships” (“About Public Relations”). Professionals work to create and maintain various relationships, whether it be with journalists or clients, that will yield positive results for all parties involved. In an interview, Vallerie, who works in public relations, revealed she interacts “with upwards of 20 different people” daily (Mackillop). Publics are generally thought of as the general public population; this is true to an extent for public relations. A public is “anyone who ever has or ever will form an opinion about the client” (Roost). This means that it is possible to have more than one public that a professional is dealing with for their work.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Public relations has changed drastically since the early 20th century. In its earliest forms it was more focussed on the idea of publicity and advertisement. However, more recently it has been seen as a way to engage and build relationships between an organization and it’s publics. Public relations deals with promotional activities that foster a positive public image of a company or organization.

Many people view the role of a public relations professional within an organization as one that involves “making the company look good” among other image enhancing functions. Whether they are called PR professionals, PR people, media relations folks, they are the ones typically called on to inform the public of updates or improvements, they are called to help change the perception of the public, help with rebranding efforts and in the event of negative press or other crises, public relations professionals are often called on to “fix things,” to wield that magic wand of words and press releases to make the bad stuff all go away in an effort to preserve or salvage a positive identity. Many would be surprised to learn that the role of a

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Developing innovative products without dedicated efforts to provide customers with information on their existence and functions can be considered a futile endeavor, as far as product visibility is concerned. When the product is not visible, the probability of being known by potential customers is low. This leads to poor sales and consequently low profitability. On the other hand, promotion is not always the most important aspect. Each of the 7 Ps in the marketing mix plays an imperative role in enhancing company performance and profitability. In this regard, I partly agree with the statement that promotion is the most important part of the marketing mix.

It’s about noon, you just got out of class, or perhaps you are on lunch break, and you are absolutely starving. While your stomach is churning all you can think about is a juicy double cheeseburger from McDonald’s. Finally, you see the golden arches and your mouth begins to water as you wait in line for your overdue meal. As you grow increasingly impatient for your number nine extra value meal you’re dying to see if you’ll have the final piece to the ever so famous McDonald’s Monopoly game. You’re convinced there are no real winners in this game, and you leave the restaurant with your fifteenth free small fries “prize” in two weeks. Well, it has recently been discovered that their may

This essay will examine the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations (PR) by using excellence theory, systems theory and relationship management theory. The definition will be split up into three parts relating to each theory. It is important to note that there will be overlaps as a lot of these concepts and theories are interrelated.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.