Public Service Announcement Analysis

Consumer Alert      In an era when free enterprise is the key to an efficient, productive, and successful country, business sometimes digresses from their true duties of producing goods and services at an honest and decent price. Consumer Alert, founded in 1977, was founded with a single purpose in mind: "to advance the consumer interest through advocacy of free-market solutions to consumer dissatisfaction and scrutiny of any action which discourages competition in the marketplace."      Consumer Alert was founded in 1977 as a national, non-profit membership organization for people concerned about excessive growth of government regulation at the national and state levels.

I will compare the information available from two major online medical resources to see what type of audience they are targeting and how the information is communicated. The topic that I will be chosen is diabetes. The websites that I will be getting my sources are from Medicinenet (http://www.medicinenet.com/diabetes_mellitus/article.htm) and the CDC centers for disease control and prevention (http://www.cdc.gov/diabetes/home/index.html).

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

But of course, PSA’s don’t just shake people awake. Back in 2009, the Field family & their friends suffered a severe loss, the loss of Josh Field, a bright young man who stole everyone’s hearts. In a recent PSA interview video, we hear from Kathryn Field, Josh's mother. Towards the end of the PSA video, she admits: “If Josh had more knowledge about the outcome of answering that cell phone, maybe he wouldn’t have, maybe he would have just left it”. Clearly, PSA’s do more than just shake us awake; they also have the power to save lives by giving us the knowledge to stay safe. Think about it this way, if distracted driving PSA’s were as popular 6-7 years ago as they are today, bringing people the knowledge to make the right decision, then maybe Josh, and many others would have remembered the dangers and would have ignored that cell phone and focused on the road. Sadly Josh wasn’t fully informed of the dangers of distracted driving and so, he lost his life that day. Mrs.

The Public Service Announcement, “ driving role models” , informs parents way of driving and how it affects their children; the video starts with a kid and strings tied to his hands like a puppet informing how easily parents easily influence their children and if you use no words or anything making it intimidating for the viewer. starting later in the video that the strings are attached to the father as that whatever the dad does controls and affects the children to do the exact thing they are doing . There purpose was to show the people that you have to set a good example and be the role model to show their children how to not just drive but in a way they make you think beyond not just driving but other bad choice they do for example, the

Many examiners of behaviors will say that PSAs are notharitable groups, corporations, and nonprofit organizations usually create public service announcements to change actions, raise awareness, or change the attitude of the public using a televised ad worth the cost of making and have no effect in changing behaviorTV channels will air PSAs for no charge, which is a great help to the group who spends time and money to make the PSAA public service announcement is an ad used to display a message to the public. The goal of the PSA is to raise awareness of a subject, change the attitude of the public, or change actions in regards to The overall goal of the PSA is to be memorable and to change actions. MADD (the Mothers Against Drunk Driving group)

Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a

up about two thirds of the A4 sized advert. The picture is of a woman

Celebrity endorsements are one of the most famous methods of marketing used today. Celebrity endorsers are being used in about 25% of all the advertisements that we can see on the television. Marketers are investing large sums of money to have a contract with the celebrities as they believe that celebrities can affect the chances of success of a product. (Erica Weintraub Austina*, 2008) Kiakati

Subaru puts a new Eastern satirical twist on the tradition Western sexy car wash in their advertisement for the Forrester which in place of Heidi Klum or Jessica Simpson sumo wrestlers scantily washing the new vehicle. This advertisement starts off with a dirty Forrester pulling into the car wash with seductive music playing in the background. Most audiences expect a group of supermodels in bikinis to come out and wash the car, however the elderly couple and the audience is surprised to see six sumo wrestlers come out in uniform to wash the car. The sumo wrestlers whip their rags and rub

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.

2》 Other beer brands have occupied large market capacity, market share of Carlsberg and Budweiser far exceeds that of Tsingtao beer

This essay describes how poorly written communication can lead to misunderstanding and a possible loss of business. Through this paper the author wants to persuade the employer to sponsor a workshop for all employees to improve their writing skills, to increase business communications and to avoid arguments through poor communication. This paper demonstrates the effectiveness of writing skills and why business communication is important in any kind of business. What can your business achieve with good writing skills and what it the impact of good writing skills on business.

During the course of the semester our group members had very busy schedules which made meeting challenging. We primarily connected through text messages, email, and short meetings after class. Albeit meeting was difficult, our communication throughout the semester worked out well. To accomplish our tasks each member of our group would take a section of the paper and contribute their ideas. Having more meetings in person would have given us a better advantage on the tasks, but due to member’s schedules, we had to make do with the time we had. Our group could have improved on our event to hand out pamphlets by getting more volunteers to assist in passing them out, as well as go for a longer period of time. Again with class schedules and work, the entire group was not able to participate. We could have also benefited by adding something to get people’s attention, possibly posters and signs. The day of our group’s event we all wore purple to represent Lupus while passing out information, but doing something unusual along with that, may have prompted more questions and interest in the message we were trying to pass. Although you can look back and see what we could have improved on, I think that we still were able to meet our persuasive goal by making our classmates aware of Lupus and we were able to reach a good number of students across campus as well. Though this was not on the scale we had hoped for it still was a step in the right direction in educating more on Lupus.

Staff who had a good knowledge of the available communications systems failed to make use of it or make its presence known. Upon the discovery of the fire, staff failed to promptly call the Fire Brigade, inform the station manager or line controller.