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Public Sphere And Soundbite Analysis

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In chapter three (page 105) McKee highlighted that the public sphere contains too much ‘spectacle’. “From a modern perspective, it seems that the public sphere promotes a ‘short attention span’ in consumers. Ideas aren't explored in detail or at length, they're packaged as thirty second grabs”. McKee also talks about us human beings, suffering from a curse of ‘soundbites’ (Slayden and Whillock 1999). The terms ‘short attention span’ and ‘soundbite’ are the two most popular terms in our discussions about the public sphere. This evidently show us that the appearance is more important to us than anything else and how much more we concentrate on how the media approach everything that is surrounding us, rather than having our personal opinions.

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