Qualitative research focuses on understanding a research query as a humanistic or idealistic approach. This type of research is used to understand people’s beliefs, attitudes, behavior, and interactions (Pathak, Jena, & Kalra, 2013). Qualitative research includes an “array of interpretive techniques which seek to describe, decode, translate, and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world (Cooper & Schindler, 2014).” This type of research is highly criticized as “unscientific” because it lacks scientific rigor, but through appropriate research design, data collection, interpretation, and communication the rigor of qualitative research is ensured (Mays & Pope, 1995; Whittemore, Chase, & Mandle, 2001). Some types of qualitative research that are ordinarily undertaken are individual or group interviews, focus groups, and case studies (Cooper & Schindler, 2014). NCR Corporation has made the decision to move its corporate headquarters from Dayton, Ohio to Duluth Georgia. Duluth is a suburb of Atlanta with a population of 26,600, with their average age being 35.5 and average income being $60,161 (United States Census Bureau , 2013). This combined with tax incentives, a large educated workforce, and significant connections to global markets are the reasons NCR has given for undertaking this transition. This move follows a trend of major American companies relocating their headquarters and
Qualitative research is subjective data and is often used in the social sciences (Sarantakos 2013, p. 48). Qualitative research is devoted to gathering facts, this can be completed through personal experiences, behaviours, and observations (Sarantakos 2013, p. 46). The purpose of qualitative research is to gather an in depth understanding of human behaviour and the explanations for the behaviour (Martijn & Sharpe 2006, p. 1). An issue with only using a qualitative method is efficacy, qualitative studies cannot address relationships between variables with the degree of accuracy that is required to establish social trends (Sarantakos 2013, p. 46).
Power point slide Qualitative research is a difficult term to define…. Nevertheless, it is important to be familiar with some definitions in the field. The definition provided by Creswell 2009 is enlightening because it incorporates ……….. most important part of definition for me were reports detailed views of informants and natural setting.
Qualitative research is subject to judgments about the data and synthesizes the findings using specialized approaches such as experimental or non-experimental. Researchers often opt to use non-experimental approaches in studies using surveys, interviews, observations, and case studies. Even though an experimental approach is appropriate in quantitative research, it further enables researchers to find answers and collect data (Bagozzi & Yi, 2012). This approach is unique in its hypotheses and the study of behavior, making it valid and reliable.
The authors of this article method of data collection was based on a five-focus group and three individual interviews on the clients that participated in the MBSR training. They analyzed and constantly compared methods to develop a grounded theory (Schellenkens & Jansen, 2015, pg. 1813). They determined that their focus group involved participants that were open for
Qualitative research reflects different ways that researcher’s collect data and explore all of the information through literature review. Participant’s that are reviewing is often observed for analysis while “the role of the researcher focuses as the primary data collection instrument necessitates the identification of personal values, assumptions and biases at the outset of the study; Qualitative researchers ask at least one central question” (Creswell, 2014, which can be explored in several contexts with further questions. According to the text Research Design (2014) “the researcher’s role is typically involved in a
Qualitative method is using open-ended questioning, non-statistical research techniques, or value-based observations. In this research, three main methodologies are adopted as focus group, distributing questionnaires and conducting personal interviews simultaneously. Methods are all appropriate and contributed to a comprehensive research. The reason is that aim of this research is to acquire an in-depth understanding of
According to Schneider, Elliot, LoBiondo-Wood & Haber (2004), qualitative research methods, search for the meaning and understanding of human experiences in a naturalistic setting. A researcher obtains subjective facts in order to explore the experiences of each participant (Schneider, Elliot, LoBiondo-Wood & Haber 2004). As a result, qualitative research is a means in which a researcher gains an insight into the participant's point of view concerning their personal experiences; in order gain an understanding of the information given. Therefore this allows a researcher to collect subjective information to create a description of the phenomenon (Vishnevsky & Beanlands 2004).
Qualitative data is not numerical and is more likely to take the form of observations or interviews. Obviously, it is very difficult to perform any statistical analysis on this kind of data. A further problem is that another researcher cannot replicate this data and therefore it is difficult to check the validity of what has been written. Researchers using this kind of data must be careful to avoid subjectivity, that is, they must avoid letting their personal beliefs or preferences affect the way they record and interpret the data. The advantage of this form of data collection is that it allows the researcher to answer open-ended questions; consequently, it is more flexible. Qualitative data also provides opportunities to explain the context of an observation and can therefore present a fuller picture (OU, 2001).
A qualitative methodological approach was the obvious choice in that it allows for the collection and interpretation of stories, narratives, interviews and other forms of non-quantifiable data. A qualitative approach also does not demand or strive for detached objectivity of the researcher but instead encourages the disclosure of researcher bias and the engagement of the researcher with the research and subjects, often in the role of participant-observer (Dade, Tartakov, Hargrave, & Leigh,
Qualitative research is a broad field of inquiry that uses unstructured data collection methods, such as observations, interviews, surveys and documents, to find themes and meanings to inform our understanding of the
Death is something that we all have to deal with, be it in our profession or in our daily lives. This article discusses the reasons why caring for dying patients is stressful for nurses and is a high risk for burn out. The article also gives findings related to the study and gives recommendations based on the results. The study shows that education is needed for the nurses that care for the dying patient.
Qualitative research is conducted in a natural setting and attempts to understand a human problem by developing a holistic narrative and reporting detailed views of informants about the culture of a problem. It forms a report with pictures and words. One of the most important distinctions that sets qualitative research apart from more traditional types of research is that qualitative research is holistic in that researchers study phenomena in their entirety rather than narrowing the focus to specific defined variables” (p. 93). Similarly, Cresswell (1984) indicated that qualitative research “is defined as an inquiry process of understanding a social or human problem, based on building a holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting” (p. 2). Cresswell’s definition clearly delineates the major characteristics of qualitative research. Pg. 50 (Smith & Davis, 2010).
All research is meant to fulfill specific purposes, research a problem, or expand the knowledge of those interested. Qualitative research is no different in the same aspect, but goes about the processes in a different way of the quantitative quality. As presented by Plano Clark and Creswell (2010) qualitative data is much broader and focuses on the view of contributors in a greater widesweeping generalization. Applying such to the research article of Mutale, et al. (2013) where the overall research was to understand the link between WHO building blocks within the healthcare system of Zambia, there was a connection between the research processes and the overall presentation of the article. Presented is an overall analysis of the article written by Mutale et al. (2013) as it relates to strong data anlysis and overall reporting. Moreover, the following is a systematically presention of the general concepts of the presentation as it relates to qualitative research evaluations.
Qualitative research comprises of receiving information that gives a verbal expression of the participates, providing more detail and depth than quantitative studies. It can be used to analysis people’s attitudes and emotions towards a topic encouraging them to expand on their answers to explain the reasons behind why they gave a particular response. The drawbacks to this being as it requires more time to collect the data so smaller sample sizes
Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]