Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The study was undertaken among the students of Ludhiana. The results of the study is that educational qualification of the respondents and factors influencing online shopping are independent.
INTRODUCTION
The
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More than half of respondents, “ wide variety of products “ was the major factor for influencing online shopping. Table 5 shows that at the 5% level of significance, the chi – square value (.4204 ) is not significant. So that , according to study educational qualification of the respondents and factors influencing online shopping are independent.
CONCLUSION
It is clear from the study that students are those who mostly go for online shopping. There are several factors such as quality of products, delivery time, products checking on the spot, return policy etc. which customer look before online shopping. So the online websites must look after those factors to be successful and retain the customers. Finding of the study is that online shopping is grown in positive manner among students of Ludhiana and decision of demonetization will help the online websites to attract more and more
In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing
Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.
As a ‘fundamental objective ' is about the convenience of online shopping. They are comments, online shopping is easy to find trade from different suppliers at home without having to go to the store. So, it will save you time, then shop in a store, in a retail store you have to go out to a store to another store. In addition to the convenience, customers can shop online without any time limit. You can search the World Wide Web online from Monday to Sunday, is open all year round 24 hours, anytime. It is also convenient for customers to share information through chats or discussion forums, to help others make better buying decisions. This is because the Internet a wide range, customers allow stores around the world, achieving great Internet sales, and comparison shop from the comfort of your home. Online shopping convenience to remove restrictive customers shopping in a store or purchase items they must be based on what is available locally. Online shopping at home than to spend time in places, gathered together more safely. This idea would also apply during peak seasons, such as the lunar New Year, Hari Raya Puasa, Deepavali and avoid large crowds during the Christmas holidays. In this way, it may lose the shopping for outdoor fun. In – store shopping could make social connections than that shopping independently
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
Online shopping is convenient and beneficial to its users. It brings the whole shop to the customer’s screen making it easier and faster for that individual to buy products.
The way of shopping is changed with the advancement of the technology. According to a study ‘if any e-commerce company focuses on the demographic characteristics of the shopper, it is concluded that the higher the level of income, occupation and education of the head of the family then the perception towards online shopping is more favourable. If consumer is inclined towards technology, then his attitude towards online or non-store shopping is increased. Online shopping has widened the segmentation and target audience. Earlier the young educated men were the main users of online shopping but this perception is changing with time. For example, in United States of America the women user internet was very few but till 2001 the population of women were increased and it was around 52% of the online
1. INTRODACTION: In the modern world, shopping through the Internet becomes extremely popular between the consumers. The reasons behind becoming so popular are instead of travelling around the world to get a specific goods, now you can get it through online shopping and save time, get different variety of goods, easy to access and to pay through credit cards. The online shopping recently became one of the regular behaviors of the Internet users, especially in Saudi Arabia. The amazing growth of the Internet users, lead to an incredibly increase of the online shops. In the united state, 79%of the Internet consumers shops online. Also, The highest percentage of consumers using the online shops is in Korea. Almost 99% of Korean Internet population
This chapter is defined about the literature review of particular content. First, the online shopping and online stores defined the current situation of the online shopping measure and the advantage. The perceived risk is about the risk that consumer who purchasing online will face example like product risk, convenience risk and financial risk. It also conduct of the attitude of consumer, perceived behavior control and etc.
Firstly, the availability of online stores 24/7 has also played a great role for their growth over the stores in malls (freshgraphics). They have availability of goods at home and have any easy access to variety of consumer’s goods. People eventually find it easier to buy online than by going physically to the place and then make a choice. The increased trend of transactions through debit and credit cards has also helped online business to grow. It is profitable for both the buyer and the business owner to run online stores due to its less initial and running cost for the owner and it also serves for the buyer because it saves time and money in a sense too. There is no any restriction on buying limited variety of products online. There are numerous giant and smaller online stores for different products that the consumers are searching for. The efficiency of the consumers while buying online is increased (Cheema). Because it saves travelling time, the ease of picking the goods and provides variety content at one step
In this era of globalization, people who have undergone more complex in terms of aspects of socio-economic or socio-cultural and one of them is in the purchase of goods and services. These changes lead to changes in lifestyle as a result of technological developments in the market make the country become more complex every day from time to time. It also includes how people buy online stores or direct sellers. in particular we see students who are busy so they will choose shopping online shop because it easier for them especially students KPTM Kuala Lumpur.
The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.
Most people with different ages can easily browse the internet for several reasons; however, the online shopping considered being one of the most amazing motives. Internet revolution and growing of online marketing shifted most of consumers’ preferences to rely on online shopping instead of the usual traditional mall shopping especially when it comes to convenience, easiness, and globalization.
Online shopping has caused many changes economically and socially. The rapid rise of online stores has caused changed for current stores to move to e-retail to reach a wider audience and to save money on things like renting out a building to set up. Now that most stores have a store to visit and an online store, it’s become much easier to distribute their products to a wider audience. Some people could be unable to leave their homes (due to disabilities and/or other issues), so it’s much useful when a particular store also has an online store. It also helps if there aren’t any physical stores around a particular area or if the store ships internationally, they can just order online and have it arrive. In addition, some stores even have some products and items that aren’t even sold in physical stores, and are only exclusive to their own online store. Because of reasons like that, more people are drawn to shop online as it gives people access to every single product they have on sale, and the customers don’t have to spend time travelling to reach a store, when they can browse for however as long as they like in the comfort of their own home.
Traditional shops evolving to online shops has become a trend, this is seen in how stores like Argos, Boots and John Lewis have integrated to online services, The way individuals prefer to shop nowadays may be of influence. Hsiao (2009) states how shopping habits have changed from traditional to online shopping. Studies have been conducted over the years with the aim to determine the patterns, attitudes, factors and influences of consumer behaviour on online/traditional shopping, for example (Gong, Stump & Maddox, 2013; Hand et al., 2009; Jayawardhena, 2004).
Internet retailing has received substantial attention in many countries. There has been an increasing relevance for adoption of Internet retailing in the world and for developing countries as well. This study aims to examine about e-commerce (EC) adoption and development and particularly Internet retailing in Indonesia. Some factors affecting the adoption of Internet retailing and the condition of Indonesia’s Internet retailing are discussed in this paper. Furthermore, the findings will examine whether Internet retailing in Indonesia is growing and developing in a fast pace, like in other Asian Countries.