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Questionnaires and Research Methods

Satisfactory Essays

3.1Theoretical Framework

According to Collis and Hussey (2003:173), a questionnaire is a list of carefully structured questions, chosen after considerable testing, with a view to eliciting reliable responses from a chosen sample. The aim is to find out what a selected group of participants do, think or feel. They state that questionnaires are a popular method for collecting data.

A good questionnaire should:
(1) Avoid complexity: simpler language is better
(2) Avoid leading and loaded questions
(3) Avoid ambiguity: be as specific as possible
(4) Avoid double-barreled items
(5) Avoid making assumptions
(6) Avoid burdensome questions that may tax the respondent's memory
(7) Make certain questions generate variance.
(Dr Boonyarat)

3.2 Research Methods

The researcher used the funnel technique:

Start with broad general interest questions that are easy for the respondent to answer. These questions serve to warm up the respondent and get them involved in the survey. The most difficult questions are placed in the middle, those that take time to think about and those that are of less general interest. At the end, we again place general questions that are easier to answer and of broad interest and application.

The researcher chose to use quantitative questionnaire because the questionnaire used structured questions where respondent have to choose an answer for the list.
The result of the research can be done more simply, and the answers are more accurate. The researcher can

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