Questions on Macroeconomic Indicators

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Nike SLP 2 1. Select three macro-economic indicators that you feel have the greatest impact on the operations and/or planning for your SLP organization. Remember that an economic indicator measures a change in the general or in a specific aspect of the economy and you should be assessing how each macro-economic change you have chosen affects your company. Explain why they are important to the current or future condition of your organization. Three important macroeconomic factors impacting the operations of Nike include the employment levels, the income per capita and the consumer price index. The income per capita represents the income made by the individuals in one country, and which in turn reveal their spending powers. The higher the income per capita, the higher would also be the disposable income. In other words, the individuals would have a better chance of being able to purchase the Nike products. In such a setting, the corporate sales would increase and the organization would register superior financial results. The second important macroeconomic indicator is represented by the levels of employment, and unemployment as well. The employment status of the individual consumer directly defines their spending powers and their disposable incomes. Specifically, people which are employed are better able to purchase the Nike products, whereas people who are unemployed possess a decreased disposable income and generate less sales for the company. Last, the final
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