RATIONALE / EXECUTIVE SUMMARY This research task proves to show the comparative differences in

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

The bank is different from all other banks and is known as one of the best company to work with because of its youth-oriented policy. It is a market-savvy private sector bank with a youthful image: the average age of its 37,901 employees

The second stakeholders are investors and Riordan’s shareholders. Investors assume that leadership team will have actions for the best interest of all involved parties and maintain a successful running company. The main interest for stakeholders is a fair return on their investment. Therefore, Riordan's leadership team must put down plans to implement growth strategies and see a Return On Investment (ROI). The impact of slow and poor performance may direct investors to withdraw

Every organized company worldwide should have among its structure, one planning and coordination division in which social and business goals are integrated. Corporate social responsibility (CSR) programs are necessary for commercial business as an element of risk management and represent an outstanding mechanism for the stakeholders to identify weaknesses when their own actions or others conduct in its operating environment generate social risk. (Kytle and Ruggie 2005).

One of the most dominating concepts of business reporting is Corporate Social Responsibility. It has become mandatory for every business to include a policy with regards to CSR and produce a detailed report with regards to its activities. CSR can be defined as the relationship between a corporate company and the society in which the company operates. The concept of CSR became famous during the late 1960’s and since then it has helped corporations to sustain itself in the market.

Deutsche Bank in the Netherlands is an international universal bank made up of several divisions: Asset & Wealth Management, Corporate Banking & Securities, Global Transaction Banking and Private & Business Clients. The focus here is the Global Transaction Banking (GTB) division’s TF/CMC department. Their most important client segments are: Mid Cap and Large Cap. The focus for this marketing plan is on the Mid Cap segment, which consists of clients whose mother company is of Dutch origin, is an international player, and has turnover upwards of EUR 50 million (L. Hedges, personal communication, November 7th, 2014).

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

In this article, “The Truth About CSR,” authors Rangan, Chase and Karim stress the importance in aligning a company’s social and environmental activities with its business purpose and values (Rangan, Chase, & Karim, 2015, 41). Outcomes of CSR programs should be a “spillover” and not a primary focus of a business, expressing concern towards social responsibility and corporations failing to contribute to society accordingly (Rangan, Chase, Karim, 2015, 42). There is a great deal of importance in companies refocusing their CSR activities on a primary goal and in providing an organized process for bringing consistency and discipline to CSR strategies (42). Rangan, Chase and Karim want corporations to understand why it is important for them to evaluate their CSR activities and refocus them towards the goal of reinforcing the firm’s societal and environmental actions, while also ensuring their actions add to the overall purpose and values of the corporation. According to the authors, even though

In their article, “Differences in Mouse Maternal Care Behavior – Is There a Genetic Impact of the Glucocorticoid Receptor,” Chourbaji et al. (2011) report a 2*2 factorial research design to determine the effect of mutations in Glucocorticoid Receptor (GR) on the maternal behaviors in two different strains of inbred mice. The experiment was conducted in three main stages. The first stage was the production of GR heterozygous mice of both lab strains under study. The next step was the controlled mating and delivery of the pups for knowing the effect of this mutation. The third step was the observation of the maternal behavior in two strains. No significant differences in the behaviors of two strains were observed and

Stakeholders include but are not limited to employees, investors, and lenders. Therefore, to have a well-informed and well-rounded opinion, it helps to have accurate and up to date financial statements and ratio distribution of the company’s revenue. With the statements, it not only shows the current position of the company but gives insight to determine the best decisions in the running of the company. In regards to lenders, financial statements are the antithesis of the lending criteria used to calculate any monies the company may or may not receive. This calculation is important in estimating the average amount of money that they can lend the organization, and the amount can be paid after a certain period taking into account the rate of interests (Cummings & Worley, 2009).

The stakeholders or those who have an invested interest in this business – those who make the decision or one who impact this organization internally and externally - are:

CSR lacks universal methods. The United Nations Industrial Development Organization (UNIDO) mentions that it is important to draw a distinction between CSR as part of strategic business management concept and charity, sponsorships or philanthropy. The latter applications make valuable social impacts that enhance the reputations of the companies, however, CSR is a continual effort instead of an instance. A few features that CSR should focus on are: eco-efficiency, employee and community relations, environmental management, gender balance, responsible souring, anti-corruption, stakeholder engagement and human rights. Utilizing some of these key features a company can bring competitive advantages into the market place. Increased sales and profits from operational cost savings as well as improved reputation and brand image and customer loyalty can result from a well-defined CSR strategy.

Almost 80% of our population lives in rural areas. So their economic empowerment is a must for real and sustainable growth of our economy. So this bank works simultaneously to create employment and to alleviate poverty.

With the expanding globalization and persistent ecological issues, role of CSR has been redefined and aims to broaden the societal context within which it operates. CSR acts as a commitment for attaining inclusivity and community development in order to reflect a positive impact on the society. In an increasingly fast-paced global economy, CSR acts as enabler and driving force in order to attain sustained growth where markets, communities and the organizations can perform well together so to gain better access in making decisions and maximize the growth . Inclusiveness not only helps in increasing the growth rate of the economy but, it boosts the productivity and employment opportunities with sustainable long-term progress. In the age of stiff competitive market environment there is a growing consensus in the minds of the individuals to contribute towards the betterment of the society and take keen interest in adopting sustainable business policies. With the enormous potential of fulfilling the expectations we need more investments in human capital and the relation-building between the stakeholders and the society. Inclusivity and Sustainability, the two very concepts are multi-dimensional in nature which leads to positive health outcomes, access to higher education, improved standards of living, development of skills,

As a resident in Dar es Salaam you must have come a cross NBC’s Mobile Clinic, CRDB’s Student Business and daily on TV, Radio, Newspaper you hear so and so bank has donated desks to a school, mattresses to hospitals e.t.c. You walk or drive around the city you will see big Billboards with appealing advertisements by banks either trying to convince you to use their services or just reminding you of them, lotteries to win overseas trips just from opening an account. All these are massive efforts by banks to Market themselves as well as trying to maintain good relations with the public. For a bank to be successful one of the key factors it must pay attention to and strategically plan for is Marketing and Public Relations.