Adham Al Abdullah GEB 6217 Prof Migdal Mach 05, 2017 RECOMMENDATION ASSIGNMENT Brooks Brothers is one of the oldest men’s clothing retailers in the United States, opening their first store in 1818. As the oldest clothing store, Brooks Brothers is proud to uphold the same traditions and values for nearly two centuries (Brooks Brothers Website, 2017). Privately owned business has been dressing many Americans with unique style and quality. Brooks Brothers is the oldest men 's clothier in the United States and is main location on Madison Avenue in Manhattan, New York (Brooks Brothers Website, 2017). Brooks Brothers and the believe of social purpose is the imprint of a successful company. The historic retailer’s mission is …show more content…
Multiple supporting reasons will be presented, followed by a rebuttal of potential concern with the recommendation. In conclusion, the board is asked to vote today to improve customer service level, increase sales and rebuild customer trust at Brooks Brother’s store. Recommendation: Hire younger stylish employees As previously mentioned, this report recommends hiring younger generation employees who can operate efficiently on new systems, design effective POS training for existing employees, and implement an appraisal system. Younger Employees Improve Flow of Business The board is asked to approve hiring stylish, younger employees who can take business to the next level and evolve with operating new technology used by Brooks Brother’s stores. Hiring younger employees will improve customer service level and reduce sales loss with faster service and improve customer satisfaction (Hiring Younger Employees, 2017). In addition, younger employees will save the store money because they cost less to employ (Joanna Lahey, Ph.D, 2017). In three years, eighty percent of the workers will be made up of the younger generation (Jeanne Sahadi, 2015). Brooks Brothers has an obligation to keep up with the business culture changes, create new modern working environments between two generations to balance the service, and increase the quality of customer service and sales. Having employees with different backgrounds to serve different types of
Every generation is influenced by its period 's economic, political and social events. From the Great Depression to the civil rights and women 's movements to the advent of television and advanced computer technologies. Thus generational background/situation may also affect the way they work. The key is to be able to effectively address and take advantage of the differences in values and expectations of each generation in the workplace. The current work place consists of four different generations; The Baby Boomers (1946-1964) who are slowly retiring and existing the workforce, The Generation X (1965-1976), The Generation Y or millennia (1977-1997), and the Generation Z who are about to or are just entering the work force. Although these different generations tend to want similar things in a workplace their environment/background has shaped their character, values, and expectations (Hahn 2011).
The most prominent change in the workforce affecting human resources at St. Anthony’s is the rise of a multi generational workforce. Providing different human resource needs for various employees is an evolving challenge. Being aware of different workplace standards between generations is taken into consideration to reduce “pain points” (Calvert, 2015). In the interview, Judie grouped Generation X and Millennials into the same group, and focused primarily on the differences between Baby Boomers and Gen X/Millennials. She described the Baby Boomers as
One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the
In the trend-driven world, Talbots is a classic staple for women’s fashion. Along with along with the companies mission to mix the flirty trends of today with its main classic styles, Talbots sticks to what its known for which keeps bringing back loyal customers. Founded in 1947, Talbots now has more than 1,350 stores in 47 US states, Canada, and the UK, under the Talbots and J. Jill names.
“American Eagle Outfitters, Inc. is a chain of mall-based stores that sells casual, outdoor-inspired fashion apparel” (American Eagle Outfitters, Inc.). This company operates 846 stores in the United States and Canada (McDonnell). American Eagle Outfitters first began in 1977 and was a division of Silvermans Menswear, Inc. As a family owned and operated retail business, Silvermans Menswear, Inc., sold accessories and attire for young men. When the business was in the third generation, the Silverman brothers thought it was necessary to add a new element in order for the company to prosper. This business move would allow the
Currently the Millennial generation comprises between an estimated 10-17% of the Controller’s Office, when defining a millennial as someone between the ages of 18 to 34 (Pynes, 2004, p. 28). In the chart below (Figure 1), you can see the breakdown of the office’s age groups. As the 60-65 year olds leave the workforce it will be important to recruit individuals within the younger generations to develop a visionary workplace
The most prominent change in the workforce affecting human resources is the rise of a multi generational workforce. Providing different human resource needs to various employees is an emerging challenge for Judie. In the interview, she grouped Generation X and Millennials into the same group, and focused primarily on the differences between Baby Boomers and Gen X/Millennials. She described the Baby Boomers as skilled in their jobs, thankful to be working, and without questioning change or decisions in the organization. However, she felt Gen
The most prominent change in the workforce affecting human resources is the rise of a multi generational workforce. Providing different human resource needs to various employees is an emerging challenge for Judie. Being aware of different workplace standards between these generations is taken into consideration to reduce “pain points” (Calvert, 2015). In the interview, she grouped Generation X and Millennials into the same group, and focused primarily on the differences between Baby Boomers and Gen X/Millennials. She described the Baby Boomers as skilled in their jobs and maintaining the implicit
For decades, J. Crew has been a staple of middle-class America’s wardrobe. The company targets upper-middle class customers, selling Ralph Lauren-like designs at a lower price point. However, in recent years, the company, in addition to numerous other middle-tier American retailers, has struggled to find it’s niche in an industry often focused on the extremes. J. Crew’s executive and marketing teams have implemented new strategies to regain market share.
Over the past 100 years, many analysts can see evident a rise and decline of the United States population. Looking further into the demographics there are currently 73 million millennials aging from 18 to 34 that will soon account for one in three adults by 2020 (Catalyst, 2012). However, despite the increase of millennials, the overall U.S population continues to grow older. Retirement is a subject of the past in this decade and many over the age of 65 are living and working longer thanks to better health and stability in jobs. In fact, the population of older Americans is expected to more than double by 2060 (Catalyst, 2012). Looking at these statistics overall, we are seeing an increase in both generations meaning they are most likely going to have meet face to face within the workplace. This in result, has made it possible to have five generations in the workplace simultaneously. This is truly remarkable and can have a great effect on a business. Looking in the past at how much has changed in the few years, there was only 10.8% of the 65 year old crowd still working in 1985. Presently, thanks to the U.S Bureau Labor Statistics predicts for the year 2020 will comprise of 22.6% of 65 year olds still working (Ganett Company, 2014).
Old Navy is an American clothing and accessories retailer owned by another big clothing comapny, Gap. It has corporate operations in the Mission Bay neighbourhood of San Francisco. The largest of the Old Navy stores are its flagship stores, located in the Mall of America(NYC), Seattle, Chicago, and San Francisco.
“The number of employees over the age of 55 has increased by 30 percent; however, the number of 25- to 54-year-olds has only increased by 1 percent” (Claire, 2009). In 2008 the eldest of the 77 million baby-boomers turned 62. Estimates are that by the end of the decade about 40 percent of the work force will be eligible to retire. As people begin to reach the age of retirement there may be not be enough new employees to fill the gap (Clare, 2009). Companies need to find ways to attract Boomers and Millennials. Companies that want to attract Boomers and Millennials need to be creative in their culture, HR policies and work environments.
This is the first time in American history where we have four generations in the workplace at the same time? While it is a good problem to have, this situation creates some diversity issues because of generation gaps and stereotypes. As stated by Diana Rigg, “Maybe at this stage in my career, it’s from that younger generation that I have most to learn.” If the older generations and the younger generations took this approach, the workplace would be a more inclusive and efficient place. In learning about the four generations, we can break through the stereotypes created by history and generational misunderstandings to highly functioning teams. As we discuss each
Many changes are happening in the workforce today. Our labor environment consists of multiple generations, which creates fundamentally differing approaches to everything from work ethics, business management, and co-worker cooperation. The most recent generation, commonly known as “Generation Y” or the “Millennial” generation, is slowly taking over the workforce. Because they bring with them a radically new mindset and opinion of labor, the global business infrastructure should be modified to not only accommodate “Millennials,” but also to remain sympathetic to the business practices characteristic of previous generations. Doing so will provide more harmony and productivity among co-workers of different generational backgrounds.