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Recontextualizing Banal Objects: Jeff Koons

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Jeff Koons is known for recontextualizing banal objects that they are so familiar with. His work addressed major social issues such as the ever increasing class divide in today’s neo-liberal economic system and the banality in consumerism. "I believe in advertisement and media completely. My art and my personal life are based on it" said by Koons. (1988, cited in Smith, 2014) Koon is a total self-consciousness artist and he also said about art being able to change society. According to Koons, “Polished objects have often been displayed by the church and by wealthy people to set a stage of both material security and enlightenment of spiritual nature; the stainless steel is a fake reflection of that stage.”(cited in Catlin, 2007) Look closely

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