preview

Relationship Between Audiences And Films

Decent Essays

Unit 24 Assignment 4
Audiences and Films

The BBFC has commissioned me to undertake research as part of a project to ascertain to what degree films can be regarded as powerful within contemporary society. In this assignment, I will comprehensively explain the relationship between audiences and films with well explained examples. I refer to the different sectors relating to the topic that include the following:
a) active and passive audience models
b) the preferred readings theory
c) reception theory and viewing contexts
d) your own research into the relationship between audiences and films

Active and Passive Audiences

An active audience is the opposite. An active audience can interact with the programme and tell them their views, and what they would like to see. They can influence the outcome of the whole show.

A passive audience is an audience that has no influence over the outcome of the programme. They cannot change it in any way and it is up to the writers to decide what happens and when.

Hypodermic Needle Model

The Hypodermic Needle Theory is one of the oldest in the field of media studies. Also known as the Magic Bullet Theory, it states that media has a direct, complete and immediate effect on the audience. The message for the media is directly received and wholly accepted by the user. The audience is considered to completely passive entities that are left at the mercy of the media. Media is considered to be super strong with the potential of mesmerizing its

Get Access