Report
1. Proposed Change of Management Structure
Introduction Asos.com is at current a leading online fashion store for men and women, which is based in the UK and attracts an impressive 3.3 million shoppers every month. The site has a whopping 1.8 billion registered users and the group profits are probable to exceed £7 million. The company has achieved significant growth since its inception in 2000 and is surely on the path towards conquering the online fashion retailing market and attaining greater profits in the coming years. As a company progressively grows, it becomes essential for specific changes to take place within the organization. These changes are in relation to the management and organizational
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Weekly meetings among division heads to discuss operational predicaments and setbacks are an example of an internal objective that may possibly be implemented for the benefit of the organization (Recruitment goals for seasonal staff are an example of an external objective of a company). By following this course of action, it becomes possible to determine the changes that need to take place within the organization by reviewing the business plans, goals, missions and objectives and it is the initial step towards building a fresh organization structure. In addition, it would be beneficial if the organization uses a wide span of control within the company. This basically means that every department head is expected to report to the general manager which in turns ensures a well-organized chain of command in the company’s structure. As the organization grows the number of divisional managers’ increase, as does it result in a lengthier chain of command, but by implementing a system of wide span control within the company there would undoubtedly be efficient organization within the company. It is also very important that the various departments within the organization’s responsibilities are clearly defined. Since the organization Asos.com is an online fashion store, high quality customer service is primarily very essential. In order to ensure customer satisfaction, it would
As mentioned above the unequal division of responsibility within department due to lack of job design also results in a bad coordination within the organization. Examples of instance referred to in the case of Duplox would be the interdependence between the TSS and FSM teams; the sales department and the TSS’s, where the sales team don’t put much weight on the argument by the TSS’s that improper installation can cause higher repair and service cost. This not only creates discontentment between department but also affects the bonuses the Directors and managers gain based on the TSS’s productivity which is either met or exceed the past year. High- involvement managerial strategy the supervisor no longer would be the primary controller and evaluator instead would be the facilitator. They would help remove barriers to adequate performance and provide resources and assistance to subordinates to perform efficiently and allow decisions to be made at the lowest possible levels in the organization. The overall leadership style is participative or democratic in nature.
Proposal In order for this branch to once again be a leader in the advertising world, I propose the following plan. Meetings: 1. Weekly A. The CEO will hold weekly staff meetings with department managers. It is imperative that the CEO keeps all
In taking command of an organization, the commander needs to understand how the entire organization works; the synergistic effect of all its parts. Unlike the staff officer who may focus on the part of a problem relevant to his/her function and the efficiency of his/her section, the commander must have a holistic perception of the issue. The commander’s thinking must now shift more focus to the conceptual level of
Structure is the basis through which an organization seeks to create control the direction of an organization. This is completed through clear definitions of the allocation of work, differentiation, and the coordination of having those responsibilities working together towards the efforts of the organization, integration (Bolman & Deal, 1993, pp). Through these methods, the organization is able to devise a division of labor that collaborates to bring about the missions and goals of an organization. The structure that comes about from this can be varied in their rigidness and flexibility it allows, and to an extent this is a great contribution to its success.
From the result of the questionnaire, Macy's is a company that has the flexibility to be local in its operations but also possesses the financial acumen to compete globally. This is apparent within its organizational structure that centers on a bureaucracy with limited layers of management. This structure allows the business to flourish in the highly competitive retail environment by being more efficient than its competitors. By processing decisions faster with a flatter organizational structure, Macy's Inc. can bring
Each division is operating independently with its own division manager. Also, each division’s performance had been judged on its profit and return on investment (ROI). The company policy of decentralizing responsibility and authority for all
Asos’ has widely selection of products that are considered to be consumer products, classified as shopping products, due to their higher prices, selective distribution, less frequent purchases and more shopping effort. Their core product is the purchase of esteem as well as respect and recognition , in forms of clothing in a wide variety in an online hub, right at your fingertips. This makes them gain brand equity in form of differentiation, as Asos has the largest product assortment of different brands online . Asos also does a great job by gaining brand equity by offering relevant services in their augmented product and service mix in form of free
According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.
This report gives a detailed insight into Asos as a brand and a company it highlights how it maintains its aggressive growth strategy and continues to outperform its competitors. Additionally it tells the story of Asos from its inception in 2000 to the present day and gives a glimpse of where it could go in the future.
ASOS over ten years has become the market leader in the UK online fashion world with reported turnover of £165 m in 2009. They have developed a very competitive edge in fashion retailing through innovation, various delivery options, excellent communication with its customers, well maintained website and expansion of their trade internationally.
The key managerial problem which John Fahey is facing is to decide as to whom the e-commerce head should report, in the current organizational structure of NGS, so that the new position gives him enough freedom to leverage the growth opportunities of the e-commerce platform efficiently. How much span of control for the new head is required to cope with declining print media sales and build the right balance between allocating investments and revenue allocations across different product units of the organisation? He should also have enough exposure to build strong customer relationships and brand loyalty by improving the membership program using e-commerce.
This report was commissioned to examine how ASOS has greatly uses their strategic business plan and integrated with the E-commerce to create sales miracle in the fashion industry. E-commerce has brought an enormous impact to the traditional business activities, it highlights the sign is to increase trade opportunities, reduce trade cost, simplify the trade process, improve the trade efficiency. E-commerce has significantly changed the business model. Lead to the transformation of economic structure. In developed countries, the electronic commerce development unprecedented prosperity, trading via the Internet has become a trend. The purpose of this report will firstly show the changes of consumer behavior of converting physical shopping to E-shopping. Mainly, this report is to analyze the external and internal context base on the case study of ASOS. For the external environment, the essential driver of the success of ASOS is the emphasis. There are three approaches, Porter’s Five Forces, PEST analysis and strategic group mapping will be used to indicate ASOS’s commercial performance and observe competitor behavior and find out further opportunities to enlarge business pattern. The aim of analyzing the internal context of ASOS is to reveal its operational conditions and value chains. The following parts will contain its strategies and policies, and how its policies to affect target customer.
of these along with other factors, ASOS was able to grow. With the growth of
* There should be division of segments under each head like marketing, logistics and administration team for the entire company.
Businesses have numerous key departments which keep the structure running appropriately and supports the business to build and embellish in all worldwide markets. This report will consider what the key departments do for the business, in addition, this report will enlighten the research procedure used and significant complications which have been encountered throughout.