Reputation Strategy Of Johnson & Johnson

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

Johnson & Johnson, a 130 years old famous multinational healthcare company through its family of companies is involved in the research and development, manufacture and sale of a wide range of products in the healthcare. Product that related to human health and well-being has always been their main interest over the years and also presently. Johnson & Johnson was incorporated in the State of New Jersey in 1887 by three brothers; Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson.

In 2008, Johnson & Johnson was named the 3rd best performing stock on the Dow Jones Industrial Average. It has uniquely positioned itself to remain a leader in a competitive industry against the rapidly changing backdrop of healthcare. The company’s main competitors are Eli Lilly, Novartis and

Managers and leaders do not welcome crises because they don't realize that problems and crisis if handled with intelligence become an opportunity for the company. The purpose of writing this paper to discuss the case of "Johnson & Johnson" that became a hero in the eyes of public (Rehak, 2002) and gained their market share back with the help of their effective public relations plan. They accomplished this by making good relations with public and by proving how much they were concerned about the safety of their consumers.

Johnson and Johnson, commonly called J&J for short, is one of the world's well known, largest, most decentralized and most diversified health care companies. Since 1887, Johnson and Johnson has been producing, manufacturing and selling products related to human health and well-being. Today J&J has over 200 autonomous operating companies and do business globally specializing in consumer products, medical devices and diagnostics, and pharmaceuticals. Consumer products are the company's most recognizable segment, including popular brands like Tylenol, Johnson and Johnson Baby Shampoo and Band-Aid. The medical devices and diagnostics segment manufactures products including surgical equipment

Johnson & Johnson quickly became a leader in the healthcare field and by 1910 (when Robert died) the

Johnson and Johnson company has a long history, which was founded in 1886 by Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson in Brunsewick, New Jersey. Until now, Johnson and Johnson has 250 branches in over 57 countries, and it has nearly a hundred consumer brands with thousands of products sold in over 157 countries. The products are including medication, first aid supplies, skin care, bath, baby accessories, and so on. Departments inside the company are including Research and Development, Sales Department, After-sale Service, Human Resource Department, Accounting Department, and it has supplier industries

The purpose of this report is to provide analysis of SEC 10K for Johnson & Johnson (JNJ). JNJ was incorporated in the State of New Jersey in 1887. JNJ and its subsidiaries have approximately 117,900 employees worldwide engaged in the research and development, manufacture and sale of a broad range of 250 operating companies conduction business in all countries of the world. JNJ’s primary focus has been on products related to human health and well-being.

Johnson & Johnson was founded in 1886 by three brothers in America. It is a company that sells consumer packaged goods, medical devices and pharmaceuticals and has been one of the most trusted and well-respected brands around the world. Many families use their household products, from shampoos to drugs. The worldwide company should handle all business deals and services ethically. This report will look into how well Johnson & Johnson makes decisions in terms of the health and safety of consumers, honesty and its marketing strategies.

For Johnson and Johnson to continue being an industry leader, change is needed. An overhaul of the company’s

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Johnson & Johnson, a fortune 500 company, is an American multinational pharmaceutical, medical device, and consumer packaged goods manufacture. The headquarters are located in New Brunswick, NJ. They are currently the sixth-largest consumer health company, and the world fifth-largest biologic company. Johnson & Johnson claims the title of the world's largest and most diverse of medical devices and Diagnostics Company. This company is notorious for running many initiatives in the hopes of helping others and their well beings. For example, in September 2011 J&J announced the launch of every mother, every child, a comprehensive, five year, private-sector effort to improve the health of woman and children in developing countries. It's an initiative which supports the United Nations' April 2010 call for a renewed effort to achieve the Millennium Development Goals of reducing morality in woman and children by 2015. There are four main programs to achieve the goal, which are mobile health for mothers, intestinal worms in children, R&D innovations, and Safe Birth Programs. "Every Woman, Every Child has shown what can be achieved through close cooperation between the UN, governments, and the private sector," said United Nations Secretary General Ban Ki-Moon. "A great deal has been achieved in the last year. Visionary leaders recognize the value of investing in the health of women and

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Johnson & Johnson’s operations are categorized into three business divisions: Consumer, Medical Devices and Diagnostics, and Pharmaceutical. The Consumer segment’s products are promoted to the overall public and sold to both retail outlets and distributors all over the world. These products include wound care, skin care, baby care, and wellness and prevention platforms just to name a few. The Medical Devices and Diagnostics segment involves disposable contact lenses, surgical and bio-surgical

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.