Research Methodologies

Qualitative research seeks to answer the “why” and not the “how” of the research project that is being conducted, this is done through a complex system of analyzing unstructured information such as survey’s , questionnaires, interviews, interview transcripts, open end survey’s, focus groups, observations, emails, notes, video’s, feed back forms and photo’s; most of the time a qualitative report won’t depend on statistical evidence alone it must be accompanied by detailed facts and proven facts and not hypotheses or in accurate data, this can lead to misunderstanding of data findings and can through the whole aim of the research project off and waste valuable time.

Power point slide Qualitative research is a difficult term to define…. Nevertheless, it is important to be familiar with some definitions in the field. The definition provided by Creswell 2009 is enlightening because it incorporates ……….. most important part of definition for me were reports detailed views of informants and natural setting.

Researchers are sometimes using Quantitative and Qualitative research methodologies interchangeably, or all three of the methodologies including the mixed approach, Creswell (2009). However, the most distinctive differences between the two is the application used, or the design, using words for qualitative analysis, and

Qualitative research reflects different ways that researcher’s collect data and explore all of the information through literature review. Participant’s that are reviewing is often observed for analysis while “the role of the researcher focuses as the primary data collection instrument necessitates the identification of personal values, assumptions and biases at the outset of the study; Qualitative researchers ask at least one central question” (Creswell, 2014, which can be explored in several contexts with further questions. According to the text Research Design (2014) “the researcher’s role is typically involved in a

Welcome to the first module! This power point reviews research methodology, concepts, and terms that you learned in your undergraduate Introduction to Research Methodology and Statistics. The presented material provides you with a foundation for learning more sophisticated concepts and statistical techniques.

Qualitative research is concerned with meanings of experiences and interactions. Qualitative research is very common in the social sciences, although it is often used in market research as well (Alasuutari, 2010; Nieswiadomy, 2011). There has been quite a rise in qualitative research in the last 30 years. It first started to emerge in journals in the 1960’s, and an increase in the number of qualitative research can be seen in research journals in the 1980’s (Alasuutari, 2010). Instead of looking at the statistical numbers within research, the researcher in interested in getting within the research, and understanding the phenomenon (Leedy, 2011; LoBionod-Wood & Haber, 2013).

Consequently, qualitative research approach emerges from the philosophical belief that truth is socially constructed and subjective to individual experiences associated with critical theory, constructivism, interpretatism, and naturalistic paradigms (Feilzer, 2010; Ponterotto, 2010; Ryan, Coughlan, & Cronin, 2007; Scotland, 2012; Venkatesh, Brown, & Bala, 2013; Vishnevsky & Beanlands, 2004). Paradigms are the philosophical underpinning that guides qualitative research methodology as result evaluating scientific merit slightly differs from the quantitative methodology. As a result, the scientific merit of qualitative lies in the credibility (trustworthiness), dependability (consistency), transferability (applicability), and comfirmability (verification/neutrality) of the data to answer the research question (Ellis & Levy, 2009; Horsburgh, 2002; Ponterotto, 2010; Ryan, Coughlan, & Cronin, 2007; Vishnevsky & Beanlands, 2004).

Qualitative research is conducted in a natural setting and attempts to understand a human problem by developing a holistic narrative and reporting detailed views of informants about the culture of a problem. It forms a report with pictures and words. One of the most important distinctions that sets qualitative research apart from more traditional types of research is that qualitative research is holistic in that researchers study phenomena in their entirety rather than narrowing the focus to specific defined variables” (p. 93). Similarly, Cresswell (1984) indicated that qualitative research “is defined as an inquiry process of understanding a social or human problem, based on building a holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting” (p. 2). Cresswell’s definition clearly delineates the major characteristics of qualitative research. Pg. 50 (Smith & Davis, 2010).

This article defines qualitative research and what it is used for. After reading this article the reader will have a better understanding of what we have often thought the purpose of qualitative research answered ( “why” rather than “what”). This article also discusses how the method is used in different settings or scenarios.

Primary research methodologies are important in developing an informed study. Through these methods, a researcher is able to get the information that is needed to draw informed conclusions. Interviews were used in this primary research. Also there are conversations that were used in order to understand how the service is and how they manage various issues. This was carried out in the current and the retired police officers. The primary research was effectively executed because there was a likelihood of getting unbiased information. Comparing what the current officers gave and what the retired officers stated was important because there can be instances in which the officers may not be willing to give details about

In this articles critique, two articles are evaluated; one using qualitative and the second using quantitative research approaches. Particularly, it contrasts information gathered because of using the approaches, advantages and disadvantages of the two approaches and a response to the claim that qualitative research is not real science.

Quantitative research involves collecting data, which can be expressed numerically. The design is well structured with pre-determined outcomes. It frequently involves testing a hypothesis, which then can be analysed from the data deductively using statistical methods. Using numerical data is easier to analysis mathematical, so larger sample sizes can be utilised compared to qualitative research, therefore giving a better representative of the population; along with simplifying the process of making a generalisation. Another advantage is that studies can easily compare to similar findings (Kruger, 2003). The disadvantages are the results are limited and might not provide a proper understanding of the topic. Also, statistics and leading questions can be used to give a false representation of the data when summarising.

In doing the research, the methodology must be appropriate so that the analysis findings could reach the objective. Research methodology proposed one procedure in order way to be follow to answer all the questions in the research that want to be made. Quoted by Denzin and Lincoln (1994), methodology is a process that related with research objective and data. In the others word, it is early research planning that include the research scope, data collection method, data collection process and data analysis method. For Ranjit (2005), methodology is one of crucial part in research, in order to ensure the research can be done in the systematic way Overall, this chapter will discuss on the research frame and the methodologies used in order to meet the research objectives. Research process been divided into three main parts there are preliminary research part, data collection and last one data analysis.

Information about the store’s current productivity enhancing program, target market, and other basic yet necessary numerical and qualitative data to develop a conception of the current state of the store

Qualitative research is the technique that is used as a part of exploratory research and to derive the independent variables. There are different methods through which we can conduct the qualitative research. As a part of this study we have adopted the following methods: