Research Methods Db 2

1325 Words Apr 17th, 2013 6 Pages
Group Discussion Board Forum 1 – Part 1
1. Ch.1 Q.8 - As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.
A very important aspect of good research is for the researcher’s experience to be reflected (P.17). The research has a greater chance of being successful if the researcher is experienced. Thus, as a manager the research process might be bias to the manager’s perception of the problem compared to the research problem. The inexperience as
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There may be other factors to consider that may be affecting low productivity such as machinery and equipment, technology, management, etc.
This will eventually become a waste of time and resources if the results prove that job satisfaction is not the main cause of low productivity. Consequently, the management dilemma will not be resolved and more time and resources will need to be invested to find the real cause.
6. Ch. 4 Q.5- Based on an analysis of the last six months’ sales, your boss notices that sales of beef products are declining in your chain’s restaurants. As beef entrée sales decline, so do profits. Fearing beef sales have declined due to several newspaper stories reporting E.coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive.
a. What do you think of this research suggestion?
I think the research suggestion will be beneficial because it will reveal if the decline in consumption of beef as an entrée is in fact caused by the concern of the E.coli. This survey will also allow comparing the competition and discovering their strategies or suggestions on how to survive this crisis. I also believe that the restaurant can introduce some new entrées that contain fish, chicken and even duck as an alternative to increase their sales and profits.
b. How, if at all, could you improve on your boss’s formulation of the research question?
I believe the study should include
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