Group Discussion Board Forum 1 – Part 1
1. Ch.1 Q.8 - As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.
A very important aspect of good research is for the researcher’s experience to be reflected (P.17). The research has a greater chance of being successful if the researcher is experienced. Thus, as a manager the research process might be bias to the manager’s perception of the problem compared to the research problem. The inexperience as
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There may be other factors to consider that may be affecting low productivity such as machinery and equipment, technology, management, etc.
This will eventually become a waste of time and resources if the results prove that job satisfaction is not the main cause of low productivity. Consequently, the management dilemma will not be resolved and more time and resources will need to be invested to find the real cause.
6. Ch. 4 Q.5- Based on an analysis of the last six months’ sales, your boss notices that sales of beef products are declining in your chain’s restaurants. As beef entrée sales decline, so do profits. Fearing beef sales have declined due to several newspaper stories reporting E.coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive.
a. What do you think of this research suggestion?
I think the research suggestion will be beneficial because it will reveal if the decline in consumption of beef as an entrée is in fact caused by the concern of the E.coli. This survey will also allow comparing the competition and discovering their strategies or suggestions on how to survive this crisis. I also believe that the restaurant can introduce some new entrées that contain fish, chicken and even duck as an alternative to increase their sales and profits.
b. How, if at all, could you improve on your boss’s formulation of the research question?
I believe the study should include
Q7: What is your recommendation to management regarding the new complete meal product for 1967?
In the article, “Another Year of the Chicken: U.S. Beef Supply Will Fall Again in 2015” (2014) the author, Vanessa Wong, analyzes how the the price of beef and been increasing resulting in more of a demand in chicken. Wong goes on to state that the increase in beef resulted from an extreme drought in 2012 “caused feed prices to spike and, in response, farmers thinned their herds” (Wong, 2012). More of a demand in chicken has also been noticed in restaurants. The price of chicken increased five percent as opposed to the nine percent increase in beef at Chipotle Mexican Grill restaurants. However, by the year 2016 Tyson Foods has projected that the cattle supplies will be down to has little as one percent. In truth, the price of beef will decrease.
The demand for beef was caused by the expeditious growth of fast food restaurants in a short amount of time. Over the past several decades of the industrialization of food, most Americans have resorted to eating mainly processed foods, including beef and products that are derived from cows’ milk. These products were made to become appealing through countless advertisements, many of which exaggerated their health benefits and tried to bring a shot of sex appeal to their
In research, there is no right or wrong process; although there are many heuristics that can be passed on. Appropriate use of information requires that we see knowledge acquirement as fluid and varying. (Jones, 1996)
productivity is high with reduced labour cost as a result of less man hours. But most
What was the research question? (Some authors are more general and state only a “purpose” for the research study. If so, indicate the
Overview: A look into how the meat is prepared. What is in the meat that we don’t know about but still consume. How consumers love it because it’s cheap, quick and easy. Processing of meat, errors associated with the process of beef and chicken.
How thorough is the information presented to answer the question? What, specifically, could be improved?
In this section of the unit the investigation of the marketing research used by Kellogg’s will be shown through thorough research and evaluation also how it links in to the development of Kellogg’s marketing plans.
The following statistical report is carried out to determine if there is room for growth and if changes need to be met in terms of food management, food handling, and food health standards. If there is, room for growth a loan will be barrowed in order to fulfill the changes.
Changes in customer preferences, general economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants have a moderate effect on the restaurant industry (Chipotle, 2010). One example of customer preferences being a driver in the industry is the “Whole Food-ism Movement” which has put a large focus on organic, antibiotic-free, and non-processed foods (Mansolillo, 2007). Consumers now look for healthier options when eating and an overall healthier lifestyle. Chipotle has been able to benefit from this movement by carrying on their “Food with Integrity” mission (Chipotle, 2010).
The productivity of any organization depends on the satisfaction of the employees, as happier employees also make more profit as they work faster and harder.
The major issue with lower productivity in my plant is wasting time. This encompasses many organizational concepts such as procrastination, cleanliness and orderliness, stealing time, goofing off. This happens on both sides of the employment structure.
Today’s managers have a growing need to understand scientific findings and incorporate them into decision making. Research always facilitates effective management. At many government organizations research drives every aspect of major decision making. In some organizations, research is so fundamental that management makes hardly any significant decision without the benefit of some kind of research.
A product with less price is better placed in the market than with the same product with higher cost. Yield, Employee productivity are directly related to the employee utilization. It shows how well the employees are utilized in the manufacturing cycle. The productivity also includes how innovative the teams