Research Paper On Coca-Cola Bottlers

In this assignment I’m going to describe how the marketing research information is used in order to understand customers, competitors and the market environment in a company like Coca Cola. I’m also going to describe how the link between the principles of marketing are applied within the Coca Cola Company and the marketing research activities used by the same organisation.

What really upsets me is that in Africa, Coke is cheaper than water. Even if the water isn’t clean, and every day, the prices keep increasing. Keeping this in mind, many people aren’t able to afford water. Accordingly, to live with no illnesses, you have to be worth more, you must have more. Otherwise, Coke is always an option. They are encouraging death, Coca-Cola is just water and a lot of sugar. Why don’t these companies and government understand? Water should be a human right. It was provided by nature, we have no right to privatize nature, we don't own it, and we shouldn't. Due to this, some of the quality of life indicators are getting affected. As an example child mortality rates, and life

Coca-Cola proved that the U.S. was a capitalist country. This put the U.S. as a nation valued by democratic societies and despised by communist societies. Because of Coca-Cola’s close association with the U.S., it became to be the embodiment of U.S. values such as freedom, democracy, and capitalism. Thus it made Coca-Cola also represent America’s influence and reach during America’s globalization.

“Citizen Coke: The Making of Coca-Cola Capitalism” by Bartow J. Elmore tells a story of how Coca- Cola have changed its industry as well as the globe by utilizing natural resources. To start on his journey about Coca-Cola, Elmore questions the success of the company behind selling Coke, a low-priced mixture of “sugar, water, and caffeine, packed in glass, plastic, or aluminum” (Elmore 8). Elmore discovers that even though advertising plays an essential key in selling products, Coca-Cola is mostly profitable from outsourcing the supply (Elmore 9). Besides explaining his research on the Coca-Cola capitalism, Elmore also emphasizes on the ecological evidences that support it, which make this book an environmental history of Coca-Cola capitalism (Elmore 14).

The soda bottle is all to common today. It is made of polyethylene terephthalate (PET), a durable yet a feather light product. PET is used in many diverse products, such as polyester fabric, cable wraps, films, transformer insulation, generator parts, and packaging. It contributes to about 6.4 percent of the packaging industry and 14 percent of plastic containers, including but not at all limited to the common soft drink bottle. Making up for 43 percent of those sold, PET is the mostly used soda drink container. Aluminum, comes in second with 34 percent, while glass, which used to be the sole and only contender, is now only a petite percentage of the material used for bottling.

FARC and AUC (two Colombian organizations currently designated by the U.S. as terrorist organizations) purportedly threatened Chiquita’s executives to hurt employees in the Colombian plant if the company failed to provide the payments

The “Killer Coke” case revolves around to brutal murders of union leaders in a bottling plant in Colombia and the corporate responsibility of the Coca-Cola Company. The Killer Coke movement alleges that the Coca-Cola Company directed or was implicitly involved in the killings to ensure that unions were broken in the Colombian plants. The obvious legal ramifications are that contract killings took place at the plant. The more subtle ethical issue is even if Coca-Cola didn’t explicitly order the killings, did they knowingly ignore the grave working conditions that faced the people working in their plant. Ray Roger’s is leads a movement against Coca-Cola, calling for a ban of all

This is how one company, with one product figuratively “cocacolonised” the world. It started with an opposition, a hard ideological fight, in France, Germany, the Soviet Union that led to this American Government-backed company to spread capitalist and democratic ideals in the

Coca Cola had been accused of unethical practices in some of its locations overseas, in particular its Colombian location. Coca Cola had seen initial success, but had no idea what was about to hit them. The country had a past of violent uprisings, as the government has been relatively unstable in the past few generations. As such, there is a heightened political nature of many of the citizens there, who often fight hard for workers rights. The company was accused of showing "complicity in the murders of union leaders in Colombia" (Lane, 2012, 37-1). In Urabรก, a particularly violent and politically active city in Colombia, Isidro Gil, a major union leader, was reportedly apprehended and murdered on location at one of the company's bottling plants in Colombia. Union leaders had been bringing allegations of Coca Cola breaking the Alien Tort Claims Act and the Torture Victims Protection Act. Many of these efforts were in the midst of a major anti-globalization trend that was occurring in Colombia.

Coca-Cola’s first unethical action at the start of their brand was to use a small amount of an illegal substance as an ingredient. It’s believed that coke had at least 9 milligrams of cocaine per glass. In 1903 coca-cola stopped the usage of the cocaine because of public opinions that were against the narcotic. The Coca-cola brand until now has never taking responsibility of the illegal usage in their drink. Another unethical action Coca-cola has created is in Kela Dera, India. The location where the Coca-Cola’s bottle plant is located has affected not just the town but the people living in it. This caused for their water supply to decrease and to get polluted over time. It has made difficult for many citizens by having to travel longer distances to get their basic need of water in

Ever go to the movies with your popcorn, candy, and friends, but still feel like your missing that one thing that makes up the movie. Maybe you have just ordered a delicious pizza along with a great family game night but one thing is still just not right. Maybe your at diner and your thirsty and crave a drink that is refreshing but at the same time tasty and packed with flavors. If you feel any of these things than you must be missing the most revolutionary drink on the planet Coca-cola. In conclusion Coca-cola is responsible for the caffeine that keeps you alert and focused, the carbonation that helps with your upset stomach, and in social events which is one of the building blocks to America’s cultures which all truly revolutionized are world

Although the Colombian Court found no evidence against Coca-Cola bottlers conspired to intimidate, threaten, or murdered workers and trade unionists, but the company strive as much as possible to maintain the stability of operations due to Colombia has experienced much internal conflict over the past several decades. They signed collective bargaining agreement, carried out investigation and independent assessment.

“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has the power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, & Ferrell, (2011). It was not until local officials

Coca-Cola is the largest blast distributor on the earth. Many people in the society we are living today are ignorant of the works of the company to the society and they only pay attention to the negative impacts of the company. The firm has experienced punitive disapproval in the most recent duo of months in which its experts are dealt with Guatemala. The important fountain of all the brutality is the specialist amalgamation. In 2001 it was prosecuted by merger workers in "Colombia" for coarseness against unionized authorities. In a statement at Coke 's yearly meeting of stakeholders in 2005, the association demanded, their group and our packaging accomplices have been blamed for collusion in the murder of uniting persons and

One of the hardest challenges a company can face is staying relevant. With so many new products arising in the market consumers have the choice today. The world of monopoly dwildling when it comes to product choices. Coca-Cola has faced many challenges in staying innovative in an ever changing market. There is influence from the tv ads, news reports, health studies, word of mouth and the internet to name a few. This paper will review the challenge of staying innovative for Coca-Cola and how they are becoming more mobile to overcome the challenges of staying in the top 5 of the most recognizable brand in the World. (Gaille, 2013) This paper will discuss innovation trending, being mobile, and the building block experimenting with marketing techniques to boost sales.