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Responsibility Study Of Nestle

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Introduction of company NESTLE Nestle was founded in 1866 by Henri Nestle and is today (2015) the world's biggest food and beverage company. The milk-based baby food was the main product for the Nestle, and later produced the milk chocolate with their innovation. The vision of Nestle in making food is always produces the best quality of food for consumers in the market. Nestle was named ‘Nestle Alimentana SA’ was taken the result as the acquisition of Fabrique de Produits Maggi SA (founded 1884) and the holding of the company, Alimentana SA, of Kempttal, Switzerland. The Nescafe (Nestle’s coffee) was became a staple drink of the US military when the war time. Furthermore, Nestle became most famous company around the world after 1990 year and …show more content…

As example, Nestle held the activity which the topic is “Healthy of Kids Lead Healthy Adults”. In 2010, Nestle Malaysia has launched a programme designed to counter one of the world’s complex challenges which is obesity and not having the proper nutrition mostly focused on the kids. The purpose of this programme is to create an effective way to lead children to take healthy products, also educating them and their parents on what type of healthy food to consume and making sure that school provides them with the healthy products. Besides that, Nestle also held the campaign which is “Milo Play More Learn More”. This is one of the most heard slogans by kids or adult. This simple yet attractive motor is mean to create the importance of a sports culture, it had been using famous sportsman such as our beloved Dato Lee Chong Wei to influence the youth into having interest and joining sports activity. This act has been slowly gaining interest since 2010, 6 camps were launched in school holiday period, which were formed by the RukunTetangga Committees consisting of parents from the local neighbourhoods with the full backing of MILO. Milo was held the mini tournament and supported the sport’s item which activity is basketballs, footballs, netballs and others. Nestle also providing them with Milos

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