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Restorative Nostalgia In The Post-Russian Fashion Analysis

Decent Essays

Fashion has always been trapped in a love affair with the past. As designers seek a muse in their local cultures, backpedaling into a nation's history for inspiration has become a key rhetoric in the fashion industry. For many leading labels certain time frames and sociopolitical atmospheres prove to play a role in the creative and economic process of the world of fashion, and the eclectic nature of fashion design demonstrate a confluence between nation, nostalgia, and fashion (Best, 2017). Seeking the transhistorical reconstruction of a past time, the concept of restorative nostalgia finds itself interconnected in the realm of fashion creativity. Focussing on the modern construction of the Russian nation, this paper will address the role of restorative nostalgia in the Russian fashion industry, how designers use nostalgia as a creative tool in fashion and the phenomena of the post-Soviet aesthetic, as well as the capacity of rootless Soviet nostalgia among Russia's youth and its impact on the consumption of post-Soviet fashions today.
Often resulting from the frustration Russia experienced after the fall of the Soviet Union, nostalgia for a USSR past reminds us of the important changes that followed Soviet dissolution, including the elimination in Russia of widespread political and socioeconomic regulation of society. But echoes of the Soviet past, including crackdowns on dissent, now seem more pronounced (White, 2010). As post-Soviet Russia, through time and western

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