Chapter 1 ANSWERS TO DISCUSSION QUESTIONS AND PROBLEMS What is your favorite retailer? Why do you like this retailer? What would a competitive retailer have to do to get your patronage? Students may choose an example from a wide variety of retailers. Answers will likely range from national chains including but not limited to K-Mart, The Gap, Bloomingdale's, McDonald's, The Sports Authority, Starbucks, JC Penney, to online retailers like Amazon.com and eBay to favorite local shops and hangouts. Whatever selection is made, ask students to concentrate on the specific aspects of retail strategy, such as: (1) intended target market of the retailer; (2) nature of merchandise and services and the specific consumer needs sought to be …show more content…
This discussion will illustrate that intertype competition for 7-Eleven may come from a number of retailers offering similar merchandise through different formats, such as supermarkets, fast food restaurants or discount stores. How does Walmart contribute and detract from the communities in which it operates stores? Students may argue either in favor of or against the large discount stores, such as Wal-Mart. The arguments against may include: (1) smaller family-owned firms may not be able to compete on the basis of price with Wal-Mart and hence would have to close down, resulting in loss of entrepreneurial opportunities within the community; (2) the personal service of a Mom-and-Pop store is now replaced by an impersonal cash register clerk and very few employees offering information and service within the store; and, (3) over a period of time, there may be no competition for the larger store, which may begin to charge higher prices, from a monopoly position. On the other hand, the arguments in favor include: (1) greater product assortment and choice for the consumer at lower prices; (2) one-stop shopping convenience for the consumer, freeing up the consumer's time for other productive and leisure activities; (3) immediate increase in employment at various levels of the local, large store organization; and, (4) greater opportunities at the supply
Some may claim a Walmarts’ arrival in a community is helpful to improve the growth and development in the community, but others tell a different story. Many claim that a Walmart is great way to create new jobs in the community. They are partially right, between construction and development, plenty of jobs are created. Also, about 300 retail jobs are created based on the amount needed to run a Walmart super center twenty fours a day, seven days a week. However, Kenneth Stone, a professor of economics at Iowa State University, conducted a study in which two Super Walmart centers in two different states were evaluated. The study lasted about two years and showed that for every one job Walmart had created, 1.4 jobs were lost in local communities (Davidson 1). Walmarts’ low prices come with additional costs that we are
3. What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts?
Well while I believe that they provide service to the customers and obviously they strive for excellence on the idea of low prices and high sales. I believe the first and most important of their rhetoric they fall short of especially in the respect for their employees.
For this project, I chose Target’s department store because, one, I am an employee there and most importantly I felt that it showed different types of people in multiple ways through its products. For my first observation my goal was to examine how the store was arranged, the products that
Trader Joe's faces several threats to its business, as competitors try to invade the company’s niche and attempt to imitate the company’s core strategies. The supermarket industry itself faces a major threat, as larger chains such as grocery retailers Wal-Mart and Tesco have begun to open small-format stores that mimic the Trader Joe's approach. This invasion results in additional cost pressure for incumbents like Trader Joe’s, which had to let go employees in order to become more cost competitive.
Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.
Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type..
Consumers are always satisfied with good customer service. When it comes to retail store customer service and satisfaction it is important because department stores are large in size and finding help can be difficult. Colloquy, a company concerned with building customer value, released a survey and asked 3,000 consumers across five geographical areas to rate their personal experiences with retailers. Macy’s was ranked number one in the department store category, with the most loyal customers. To keep up with technology advances Macy’s has invested time and money into developing a more efficient online shopping site, Macys.com and Macysweddingchannel. This investment cost nearly $300 million in 2006-2008 is being used to scale-up these fast-growing businesses through improvements in delivery efficiency, online site functionality and customer service. To enhance the shopping experience at Macy’s 100 stores in 2007 experienced remodeling and began introducing the most advanced POS registers and systems to the sales floors nationwide. Macy’s passion is product and people. There continuing pursuit is to have unique fashionable merchandise ready for customer satisfaction. Macy’s promise is to always carry the best brands and the most-wanted items. They also believe in hiring the right employees. With the right employees, there will be a sense of motivation and helpfulness. The American Customer Satisfaction Index covers 200 companies’ products and
The retail industry is one of the largest industries in the world, by business numbers and employees. Plunkett Research Ltd. As of 2011 Wal-Mart was still the giant of the retail market. As Wal-Mart nearest competitor Target heats up the market, Target seems to be gaining in customer loyalty and has picked up on Wal-Marts grocery strategy. According to the Plunkett report, recession ravaged consumers not only want dry goods at a discount, but they also want groceries discounted (PlunkettResearch.Com, 2012). Target also has been gaining customers who want stylish well organized stores that appeal to their senses.
· A monopolist would not be able to increase prices if the demand for a particuar product is elastic.
Comparative shopping is done in the industry constantly. But the point of the task is to identify strengths and weaknesses of your store’s merchandise mix in comparison to the competitors’. Are you offering the customer something unique in one segment of your business, but not in others? Are you just a poor second in comparison to a strong competitor? Are you under- or over-developed in certain classifications? Are your prices in line with the rest of your store? In relation to your
The intensity of rivalry and the threat of substitutes are strong components for J.C. Penney to consider as they continue to strive for increased revenue and market share. Their two primary competitors are Macy’s and Kohl’s, both of whom have fiercely competitive strategies to be strong retail operations. For instance, while Macy’s offers a multitude of promotional deals and is working hard to choose products based upon demographics and geographic segmentation, Kohl’s is attempting to reduce their inventory levels and improve their marketing strategies in order to become a stronger competitor in the department store segment of the retail industry. In order to compete with their competitors, J.C. Penney aims to focus on their previously successful promotions and home department segmentations by bringing in new reputable designers in order to attract a larger customer base. Due to the fact that the intensity of rivalry and threat of substitutes are both moderately strong in the retail department store industry, J.C. Penney ought to be diligent in their implementation of strategies in order to achieve success in the retail business.
The competition to a chain retail grocery store, such as Kroger, is not limited to other
The retail industry is highly competitive, with few barriers to entry. Each Company competes with many other local, regional and national retailers for customers, associates, locations, merchandise, services and other important aspects of the Company’s business. Those competitors include other department stores, discounters, home furnishing stores, specialty retailers, wholesale clubs, direct-to-consumer businesses and other forms of retail commerce. Some competitors are larger than JCPenney, have greater financial resources available to them, and, as a result, may be able to devote greater resources to sourcing, promoting and selling their products.” There are many factors that characterize competition, including advertising, service,
Large corporations such as Wal-Mart or Home Depot often come under criticism for putting mom-and-pop shops out of business. While this may be a valid criticism, the consumers neglect to realize that they play the biggest part in shutting these businesses down. Consumers across the country are always looking for the best deals or the lowest prices, and in most cases the larger corporations are where products can be found at the lowest price. Many small business owners and the populations of small towns dislike large corporations moving into the area because they believe it negatively effects the local